Who is this relevant to?

Small households with a coffee break

If you only have crispbread with coffee now and again, it helps to compare the pack weight and number of pieces with how much you use. Jumbo and Albert Heijn stock packs in different weights; the weight alone won’t tell you how many pieces you’re buying.

Shoppers comparing wholegrain options

If wholegrain is important to you, check the ingredients for the specific variety. The term ‘wholegrain’ answers a different question from the number of pieces or the thickness of a cracker. The nutritional information lets you compare things such as fibre and salt.

Shoppers checking ingredients and allergens

If you need to avoid certain ingredients, check both the ingredients list and any ‘may contain’ information for every variety. The Wasa varieties described by Jumbo differ in this respect: a product description saying ‘gluten-free’ or ‘lactose-free’ doesn’t mean the product is free from all other allergens.

What should you look for when choosing?

First decide how much crispbread you have with your coffee, then compare the features that matter most to you. The percentages below group shoppers by their main consideration when choosing; they say nothing about a product’s nutritional value or suitability.

What to consider What to check Who it matters to
Pack size and usage Compare the pack weight, the number of pieces if stated, and the best-before and storage information. If I only have a piece with coffee now and again, I want to choose a pack I expect to finish. For around 25% of shoppers, choosing a pack size that suits them is the top priority.
Wholegrain and fibre Read the grain ingredients and compare fibre and salt per 100 g across varieties. I want to make a conscious choice of a wholegrain product and be able to compare the nutritional information. Wholegrain and fibre come first for around 31% of shoppers.
Ingredients and allergens Check the current label for ingredients, allergens and any ‘may contain’ information. If I need to avoid certain ingredients, I want to know what’s listed beyond the text on the front of the pack. Dietary requirements and allergens are the deciding factors for around 19% of shoppers.
Number of pieces and toppings Check how many pieces are in the pack and whether the product description suits the toppings you use. With my coffee, I want to know how many pieces I’ll get from a pack and whether the product goes with my toppings. Around 25% of shoppers put this occasion first.

Common mistakes

  • Assuming ‘half loaf’ is a standard pack size

    Jumbo, Albert Heijn and Lidl stock crispbread in packs of various weights. The term therefore doesn’t tell you how many grams or pieces you’ll get.

    Choose a quantity that suits how much you use, and check the actual pack weight, number of pieces and information about best-before dates and storage.

  • Treating ‘wholegrain’, ‘lightweight’ and ‘protein’ as if they mean the same thing

    These terms describe different features. Albert Heijn describes Wasa Lightweight as a thin rye variety, while Jumbo lists wheat and wheat gluten as ingredients in Wasa Protein Wheat.

    Decide which feature you’re looking for, then compare ingredients, fibre and salt on the same per-100 g basis.

  • Assuming ‘gluten-free’ means ‘free from all allergens’

    The Wasa Sesame & Sea Salt variety described by Jumbo is labelled gluten- and lactose-free, but contains sesame and states that it may contain milk, mustard and soya.

    Check the full ingredients and allergen information on the current pack for the specific variety.

  • Assuming every pack contains iodised baker’s salt

    The Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt. That alone doesn’t tell you which salt has been used in a particular crispbread product.

    Check the ingredients list if the use of iodised salt matters to your choice.

Brands compared

Wasa

Wasa is stocked by Jumbo and Albert Heijn, with rye, wheat and specially labelled varieties among the options.

  • You can compare the pack weight, ingredients and nutritional information for individual varieties.
  • Ingredients vary by variety: Wasa Wholegrain contains rye, while the gluten- and lactose-free sesame variety described by Jumbo contains sesame and may also contain milk, mustard and soya.

Albert Heijn

Albert Heijn’s crispbread range includes own-brand products and other brands in a range of pack weights.

  • The range lets you compare pack sizes such as 225 g, 265 g and 300 g.
  • Always check the packaging of your chosen variety for ingredients and allergen information; this information can change.

Lidl

Lidl Netherlands lists organic crispbread in sesame and rye varieties, both in 250 g packs.

  • The stated pack weight gives you a clear point of comparison for your usage.
  • The product listing says it is sold in store and doesn’t provide an ingredients or nutritional information table for a full comparison of the varieties.

Crispbread on Joybuy

These products give you a range of pack weights and crispbread varieties to compare with how much you have with your coffee. If you’re choosing wholegrain or need to avoid certain ingredients, always check the label for the specific variety.

Wasa Thin Crisp Rosemary & Salt, 190 g pack

Wasa Thin Crisp Rosemary & Salt 190 g

A 190 g pack to compare with your occasional coffee-break snack. Check the label for the number of pieces, ingredients and storage information.

View on Joybuy
Wasa Thin Crisp Sesame, 190 g pack

Wasa Thin Crisp Sesame 190 g

A 190 g sesame variety for anyone looking for a pack size suited to occasional use. When choosing, also check the number of pieces and the allergen information.

View on Joybuy
g'woon Wholegrain Crispbreads, 125 g pack

g'woon Wholegrain Crispbreads 125 g

At 125 g, this is a pack to consider if you only have a little with your coffee. If the ‘Wholegrain’ description matters to your choice, read the ingredients and check how many pieces are in the pack.

View on Joybuy
Bolletje Whole Grain Crispbread, 265 g pack

Bolletje Whole Grain Crispbread 265 g

A 265 g pack for anyone who also wants to compare a wholegrain variety. Check how many crackers are in the pack, and read the ingredients and nutritional information on the label.

View on Joybuy
Wasa Rustic Crispbread, 215 g pack

Wasa Rustic Crispbread 215 g

A 215 g pack to compare with how much you have with your coffee. Check the number of pieces and read the grain ingredients and allergen information before choosing this variety.

View on Joybuy

Frequently asked questions

Is ‘half loaf’ a standard size for crispbread?

No. Don’t use ‘half loaf’ to mean a set number of grams or pieces. Jumbo, Albert Heijn and Lidl stock packs in a range of weights, so compare the weight and, if stated, the number of pieces with how much you use.

How can I check whether crispbread is wholegrain?

Check the description on the packaging as well as the ingredients for the specific variety. The Netherlands Nutrition Centre explains that a cracker can only be called ‘wholegrain’ if all the flour used is wholemeal flour; according to Albert Heijn, Wasa Wholegrain lists wholemeal rye flour as an ingredient.

Is gluten-free crispbread also free from other allergens?

No. ‘Gluten-free’ doesn’t mean that all other allergens are absent. The Wasa Sesame & Sea Salt variety described by Jumbo contains sesame and may also contain milk, mustard and soya. Check the current label for the variety before you buy.

Can I assume that crispbread contains iodised baker’s salt?

No. Don’t assume that without checking the individual product. The Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt; check the ingredients list to see whether it’s included in your crispbread.

What should I look for if I only open a pack now and again?

Choose a quantity that suits how often you eat crispbread, and follow the storage instructions on the packaging. Also check the best-before date and the number of pieces, so you’re not relying on the total pack weight alone.