Who is this choice relevant to?

If you’re sharing crispbread over coffee

You’re looking for something crunchy that guests can enjoy however they like. Albert Heijn and Jumbo stock various plain crispbreads; check the pack size and number of pieces to find the right option for your group.

If you want to compare chocolate options

You want to know how a coating affects the nutritional values. Compare the exact products for sugars and saturated fat, both per 100 g and per serving, rather than relying on the word crispbread.

If you need to consider guests’ allergies

Before serving, you need to check which grains, seeds and other allergens the chosen variety contains. For example, Ryvita lists rye in its Original Crispbread and sesame in its Sesame Crispbread; always read the label on the product you’re actually serving.

What should you look for when choosing?

First decide whether guests can add their own chocolate or whether the crispbread should already be coated. Then you can make a useful comparison of the ingredients, nutritional values and packaging of specific products.

Plain crispbread

Choose this if: guests want to decide for themselves whether to have chocolate with their crispbread.

The trade-off: chocolate isn’t part of the product, so you’ll need to serve it separately.

Chocolate-coated crispbread

Choose this if: you find a specific product whose packaging confirms it has a coating.

The trade-off: everyone gets the same combination; the ingredients and nutritional values of that exact variety determine what you’re serving.

What to consider What to check when buying Who it matters most to
Sharing and flavour Check the number of pieces and the size on the packaging. Make sure any coating is actually part of the product. If friends want to choose what to have with their crispbread, I look for a flavour that doesn’t make the decision for them. Around 38% of consumers making this choice for a coffee get-together put sharing and flavour first.
Sugars and saturated fat For a chocolate variety, compare the nutritional values per 100 g and per serving with those of the plain variety. I want a chocolate touch, but I also want to see what the coating means for the nutritional values. This comparison is the biggest priority for around 37% of these consumers.
Ingredients and allergens Read the ingredients and allergen information for the exact variety, including any warnings about possible traces. If a guest has an allergy, I want to know what’s in the product before serving it. Around 25% of consumers in this situation give this check top priority.

Common mistakes

  • Trusting a picture or the search term ‘chocolate coated’

    A picture or search term doesn’t tell you whether the crispbread itself has a chocolate coating. That matters for your coffee get-together: with plain crispbread, you’ll need to provide the chocolate separately.

    Check the product name and the ingredients list on the exact pack before choosing a coated variety.

  • Using the nutritional values for plain crispbread for a coated variety

    According to the Netherlands Nutrition Centre, chocolate contains sugar and saturated fat. So the nutritional information for an uncoated variety won’t necessarily describe the product you’re serving with a coating.

    Compare the two exact products per 100 g and per serving, paying attention to sugars, saturated fat, fibre and salt.

  • Assuming a product contains iodine because of its category

    The word crispbread doesn’t tell you what type of salt has been used in the pack you’ve chosen.

    If iodine is important to your choice, check the ingredients list for baker’s salt or iodised salt.

  • Assuming a brand has one standard list of allergens

    Different varieties from the same brand can have different ingredients. For example, Ryvita lists sesame in its Sesame Crispbread, while the ingredients list for Original Crispbread mentions rye.

    If anyone has an allergy, check the current ingredients, allergens and warnings about possible traces on the exact pack you’re serving.

Brands to consider

Wasa / Wasabröd

A crispbread brand with a range of grain and flavour options. Albert Heijn and Jumbo list Wasa products in their online ranges.

  • For its Fibre variety, Wasa lists ingredients including wholegrain rye, wheat bran, oats and sesame.
  • Don’t assume that ingredients list applies to another Wasa variety; check that pack too.

Albert Heijn

A supermarket with its own crispbread and products from other brands in its online category.

  • Its range includes AH wholemeal crispbread.
  • Albert Heijn notes that ingredients, nutritional values and allergy information can change; check the current packaging.

Jumbo

A supermarket with its own crispbread varieties and crispbread from other brands in its online category.

  • Jumbo lists wholemeal crispbread and seeded varieties, as well as products from Wasa and Bolletje.
  • Check the ingredients and number of pieces on each pack you choose if you’re buying for several guests.

Bolletje

A brand whose wholemeal crispbread is listed by Albert Heijn and Jumbo.

  • Albert Heijn lists Bolletje Wholemeal Crispbread High in Fibre as a separate product.
  • The name of that variety doesn’t tell you about the ingredients or nutritional values of another Bolletje variety.

Ryvita

A brand offering Original, Multigrain and Sesame Crispbread, among others. The brand information here describes varieties, not their availability in Dutch shops.

  • Ryvita publishes ingredients lists which show rye in Original and sesame in Sesame.
  • According to Ryvita’s FAQ, all Ryvita products contain gluten. Check the packaging of your chosen variety for other allergens.

Crispbread for coffee with friends, with chocolate on the side

These Joybuy products are plain crispbread varieties that you can serve with coffee, offering any chocolate separately. They aren’t ready-made chocolate-coated varieties; if any guests have allergies, always check the current packaging.

g'woon wholemeal crispbread, 375 g pack

g'woon wholemeal crispbread 375 g

A plain wholemeal option if you want to serve chocolate separately.

If anyone has allergies, check the ingredients and possible traces on the current packaging.

View at Joybuy
Bolletje wholemeal crispbread, 265 g pack

Bolletje wholemeal crispbread 265 g

A wholemeal option for guests who want to choose for themselves whether to have something sweet with their crispbread.

If anyone has allergies, check the current information about ingredients and possible traces, including sesame and lupin.

View at Joybuy
Wasa Rustic crispbread, 215 g pack

Wasa Rustic crispbread 215 g

A plain crispbread option if guests want to choose what to have with their slice.

If anyone has allergies, check the current information about rye, milk and sesame, including warnings about possible traces.

View at Joybuy
Bolletje Light Crispbread Golden Crisp, 240 g pack

Bolletje Light Crispbread Golden Crisp 240 g

An uncoated crispbread option if you want to serve chocolate separately.

The product name doesn’t describe a wholemeal variety. If any guests have allergies, check the current information about gluten, sesame and possible traces.

View at Joybuy

Frequently asked questions

How can I tell if crispbread is really coated in chocolate?

Check whether the coating is mentioned in the name and ingredients list of the exact product. A search term or picture alone isn’t enough; also read the allergen information and nutritional details on the packaging you’re buying.

Should I check crispbread for gluten and sesame?

Yes, if this matters for a guest: sesame is present in some varieties but not others, and Ryvita lists gluten in its products. Read the ingredients, allergens and warnings about possible traces for the exact crispbread, even if you already know the brand.

Does all crispbread contain iodine from baker’s salt?

You can’t tell from the product category. If it matters to your choice, check the ingredients list on the pack you’ve chosen to see whether it mentions baker’s salt or iodised salt.

How do I compare chocolate-coated and plain crispbread?

Compare the nutritional information for the exact products per 100 g and per serving, and check the ingredients and allergens too. The Netherlands Nutrition Centre recommends comparing sugars, salt and saturated fat on food labels; include fibre if it’s relevant to your choice.