If you’re handing out individual crackers
At a meeting, in a coffee area or at a buffet, you may want to give each guest an unopened cracker. Check the individual wrapping, not just the number of crackers in the box.
Who should consider the packaging?
If you’re serving something with coffee at home
If several people are having crispbread at the same time, a pack with several crackers in each inner pack may work well. Add fruit or cheese, for example, to make a small topped snack.
If you want to compare labels
Grain type, fibre, salt and allergens can all influence your choice, whatever the packaging. Compare the nutritional information per 100 g and check the ingredients for the specific variety.
What should you look for when choosing?
First, decide whether each guest needs an individually wrapped cracker. Then choose a flavour and compare the labels of the varieties that suit the way you plan to serve them.
| What to consider | What to check when buying | Who should consider this? |
|---|---|---|
| Individual portions | Look for ‘individually wrapped’ and check how many crackers are in each inner pack. ‘Packed in fours’ doesn’t mean that each cracker is wrapped separately. | If I’m handing out crackers at a meeting, I want an unopened portion ready for each guest. Around 42% of consumers prioritise this way of serving individual portions. |
| Ingredients and allergens | Compare fibre and salt per 100 g, and check which grains and allergens are listed on the label. If you have specific dietary needs, also check the current product information. | If I need to watch the ingredients when having something with my coffee, I don’t want to rely on claims such as ‘wholegrain’ or ‘high in fibre’ alone. Ingredients are the top priority for around 33% of consumers. |
| Flavour and toppings | Decide whether you’ll serve the crackers plain or use them as a base for a snack. For example, compare a sesame variety with a rye one. | Alongside cake, I want a cracker that goes well with its topping without the flavours overpowering each other. Around 25% of consumers prioritise flavour and how well products pair together. |
Common mistakes
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Confusing a multipack with individual portions
Bolletje says its wholegrain crispbread is packed in fours. That’s different from Sesam Mono, which Bolletje says has each cracker wrapped individually.
If each guest needs an unopened cracker, check the information about the inner packaging carefully before placing your order.
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Assuming wholegrain means gluten-free
A high proportion of wholegrain rye or a claim about fibre doesn’t mean a product is gluten-free. Rye and wheat contain gluten, and sesame may also be relevant if you have an allergy.
Read the ingredients and allergen information for the variety you choose. Only consider a product gluten-free if this is clearly stated for that specific product.
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Assuming it contains iodised baker’s salt
According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell which salt has been used in a cracker just from the crispbread category.
If you want to know whether a specific product contains baker’s salt, check the ingredients or ask the manufacturer.
Brands compared
Bolletje
For comparing individually wrapped portions with smaller inner packs.
- Bolletje describes Knäckebröd Sesam Mono as individually wrapped.
- Bolletje says Sesam Mono isn’t available in supermarkets. The brand describes its wholegrain crispbread as packed in fours, not individually.
Wasa
A relevant option if you want to look at thin rye crispbread with sesame and a stated grain composition.
- Wasa states that its Thin Wholegrain Rye contains 98% wholegrain cereals.
- This variety contains rye and sesame. If you’re serving individual portions, check the packaging for the specific product.
Leksands
A brand to consider if the ingredients in a rye crispbread are an important part of your choice.
- Albert Heijn lists 97% wholegrain rye flour in the ingredients for Leksands Knäcke Original.
- This product contains gluten. Check the inner packaging separately if you want to give each guest an unopened cracker.
Crispbread on Joybuy for your coffee table
Compare these varieties if you’re serving crispbread with coffee and cake or using it as a base for toppings. If each guest needs an unopened cracker, check how many crackers are in each inner pack for the variety you choose.
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Bolletje wholegrain crispbread, 265 g
An option for serving several crackers at a small coffee gathering. If you want to hand them out individually, check the inner packaging and read the label for ingredients and allergens.
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Wasa wholegrain crispbread, 260 g
For serving wholegrain crispbread with coffee or with toppings. Compare the ingredients and nutritional information on the packaging, and check the inner packaging if individual portions are important.
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g'woon wholegrain crispbread, 375 g
A wholegrain variety to compare as a cracker to serve with coffee or with toppings. Check the ingredients, nutritional values and number of crackers in each inner pack before choosing.
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Wasa Thin Crisp Sesame, 190 g
Consider this sesame variety if you want to serve crispbread with a different flavour alongside cake or as a topped snack. If you have a sesame allergy, check the latest label and the inner packaging for individual portions.
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Bolletje Light Crispbread Golden Crisp 240
Another crispbread variety to consider for your coffee table. Check the packaging for the flavour, ingredients and inner-pack format before choosing this variety.
Frequently asked questions
Is individually wrapped crispbread always the right choice for a coffee table?
No, it’s mainly useful if each guest needs an unopened cracker. Also check the flavour, ingredients and where it’s sold: Bolletje describes Sesam Mono as individually wrapped, but says it isn’t available in supermarkets.
Is wholegrain rye crispbread gluten-free?
No, rye is a grain that contains gluten. If you’re looking for a gluten-free option, don’t rely on ‘wholegrain’ or a claim about fibre. Check the product’s explicit gluten-free labelling and the latest ingredients and allergen information.
Does all crispbread contain iodised baker’s salt?
You can’t tell from the name crispbread. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the ingredients for a specific product or ask the manufacturer.
How should I store an opened multipack?
Follow the storage advice on the packaging you’ve chosen. For the Bolletje wholegrain crispbread discussed here, the advice is to store it in a cool, dry, dark place in a sealed container once opened.