Who is this choice relevant for?

Crispbread plays a different role at every coffee break. Some people focus on how it works with the toppings, while for others, nutritional information or allergens are the deciding factors.

Anyone putting together a coffee platter

You’re looking for crispbread whose shape, grain flavour and texture suit the toppings you have planned. Thin sesame crispbread and traditional rye crispbread give the platter a different feel.

Anyone comparing wholegrain options and fibre

You check the grains and fibre content per 100 g, while also taking salt and ingredients into account. Compare specific products: the nutritional values of one product don’t apply to the whole brand.

Anyone catering for guests with allergies

First, work out what your guests need to avoid. A gluten-free option, for example, may still contain sesame. Check the pack you’re serving for any warnings about traces, too.

What should you look for when choosing?

Start with your guests’ most important requirement. Then compare the shape, ingredients and nutritional values of suitable crispbreads. That way, an attractive presentation won’t come at the expense of an essential allergen check.

What to consider What to check when buying Who it matters most to
Flavour and presentation Check the grain, seeds, shape and pack size; choose an option that goes well with the toppings. If I’m serving a variety of toppings, I want the flavour and shape of the crispbread to work with them. Around 40% of consumers give this combination top priority.
Wholegrains and fibre Check the wholegrain ingredients in the ingredients list, and compare fibre and salt per 100 g. When choosing, I want to see which grain has been used and how much fibre the product contains. This information comes first for around 30% of consumers.
Gluten and other allergens Read the allergen information and any warnings about traces on the specific pack. If a guest needs to avoid something, I first want to know which option I can safely serve. This is the main priority for around 20% of consumers.
Portions and storage Choose a suitable pack size and check how the product should be stored after opening. For a small gathering, I want to serve it easily without opening more crispbread than necessary. Around 10% of consumers put this convenience first.

The differences between individual products are more concrete than a ‘premium’ label. Albert Heijn states that Leksands Knäcke original contains 97% wholegrain rye flour and 20 g of fibre per 100 g. According to Jumbo’s product information, Wasa Sesam contains wheat and sesame, while the Wasa option described there as gluten- and lactose-free still contains sesame. These details are useful for comparison, but they don’t mean that any of these products is suitable for every guest.

Common misconceptions

  • Assuming gluten-free means allergen-free

    Choosing a gluten-free product doesn’t rule out other allergens. Wasa Gluten- & Lactosevrij Sesame & Sea Salt, as described by Jumbo, contains sesame and states that milk, soya and mustard may be present.

    Check the allergen information and warnings on the pack you’re actually using for every guest.

  • Judging by the sea salt or appearance

    The name of a type of salt or an artisanal look won’t tell you how much salt a crispbread contains. The toppings you serve matter, too.

    Compare the salt content per 100 g of specific products and consider which toppings you’ll serve with them.

  • Using a protein claim or fibre content as your only guide

    A product may suit your preferences in terms of one nutritional value, yet still not meet your guests’ allergen or flavour requirements. For example, Jumbo lists wheat gluten as an ingredient in Wasa Protein Wheat.

    First decide which requirements are essential, then compare the nutritional information of products that meet them.

  • Opening a large pack without a storage plan

    To keep crispbread crisp, it’s important to store it somewhere dry and seal it well after opening.

    Choose a pack size to suit the number of guests, and add toppings just before serving if crispness matters.

Brands compared

Compare specific products within each brand: the ingredients and nutritional values of one option don’t automatically apply to the rest of the range.

Leksands

Worth considering if you’re looking for traditional rye crispbread for a coffee platter. Albert Heijn states that Knäcke original contains 97% wholegrain rye flour.

  • According to Albert Heijn, Knäcke original has a short ingredients list and contains 20 g of fibre per 100 g.
  • This option contains rye and gluten; the figures quoted don’t automatically apply to other Leksands products.

Wasa

The range shown by Jumbo includes wholegrain, sesame, and gluten- and lactose-free crispbread options.

  • The different ingredients and product shapes give you options to compare for serving.
  • Allergens vary by product: Wasa Sesam contains wheat and sesame, and the gluten-free option described also contains sesame.

Bolletje

Albert Heijn stocks Bolletje Oerknäck and wholegrain crispbread, among other options. Check which shape works best with your toppings for each product.

  • The range shown includes different crispbread options to compare.
  • Check the ingredients, allergens and nutritional values on the pack you choose, rather than assuming they apply to the whole brand.

AH

According to Albert Heijn’s range, its own-brand options include regular, wholegrain and sesame varieties.

  • You can compare several types of product within the same own brand.
  • An own-brand name or organic label doesn’t in itself tell you the fibre or salt content, or whether allergens are present.

Crispbread at Joybuy

These products give you options to consider if you’re looking for a wholegrain base or a thinner sesame crispbread for a coffee break. First choose a product that meets your guests’ allergen requirements, then compare the nutritional information and pack size.

Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers 300 g

An option to consider if fibre is an important factor in your choice. Compare the nutritional values per 100 g and check the ingredients and allergens on the pack.

View at Joybuy
Wasa Rustic Crispbread, 215 g pack

Wasa Rustic Crispbread 215 g

A crispbread option to consider if you’re looking for a rustic base for toppings. Check the grains and allergens on the pack before choosing it for your guests.

View at Joybuy
Wasa Thin Crisp Sesame, 190 g pack

Wasa Thin Crisp Sesame 190 g

This thin sesame option suits a coffee platter where shape and sesame flavour matter. Sesame is an allergen, so check the rest of the allergen information on the pack, too.

View at Joybuy
Wasa Wholegrain Crispbread, 260 g pack

Wasa Wholegrain Crispbread 260 g

A wholegrain crispbread option to compare if you’re looking for a base for toppings. Joybuy recommends storing this product in a cool, dry place and sealing the pack well after opening. Check the label for your guests, too.

View at Joybuy
Bolletje Whole Grain Crispbread, 265 g pack

Bolletje Whole Grain Crispbread 265 g

A wholegrain crispbread option to compare with other grain-based products. Check the fibre and salt per 100 g, and read the allergen information on the pack.

View at Joybuy

Frequently asked questions

Does all crispbread in the Netherlands have to contain iodised baker’s salt?

No. Don’t assume that every crispbread is made with it. In its 2008 agreement on the use of baker’s salt, the Dutch Ministry of Health, Welfare and Sport explained that the government encourages the use of iodised salt in bread and bread substitutes. If iodine is relevant to your choice, check the ingredients list of the specific product.

How do I compare the fibre content of crispbread?

Compare the fibre per 100 g and check which grain is listed in the ingredients. Albert Heijn states that Leksands Knäcke original contains 20 g of fibre per 100 g and 97% wholegrain rye flour; Jumbo states that Wasa Sesam contains 11 g of fibre per 100 g. Also check the allergens and other nutritional values that matter to your guests.

Is gluten-free crispbread also free from other allergens?

No. Gluten-free doesn’t mean allergen-free. Wasa Gluten- & Lactosevrij Sesame & Sea Salt, as described by Jumbo, contains sesame and states that milk, mustard and soya may be present. Always read the allergen information on the pack you buy.

How can I keep crispbread crunchy until my coffee break?

Store it somewhere dry and seal the pack well after opening. Joybuy gives this storage advice for Wasa Wholegrain Crispbread. If crispness matters, add toppings shortly before serving.

Does the salt in crispbread matter if I’m serving savoury toppings?

Yes. If salt is important to your choice, take both the crispbread and the toppings into account. Compare the salt content of crispbread per 100 g and consider the portion you’ll actually serve. A name such as ‘sea salt’ doesn’t tell you how much salt the product contains.