Who is this choice important for?

Households with coeliac disease

If you’re looking for a crunchy alternative to bread, start by checking for a gluten-free label or the Crossed Grain symbol. According to the Voedingscentrum, these are important indicators when following a gluten-free diet. Then check the ingredients and allergens for the option you’ve chosen.

People following a gluten-free diet who are mindful of fibre

If you want to compare fibre levels across gluten-free options, check the nutrition information per 100 g. A product made with gluten-free wholegrain oats may be an option, provided the finished product itself is labelled gluten-free; ‘wholegrain’ alone doesn’t tell you that.

Households that shop at more than one retailer

If your usual product isn’t available, check the specific alternative and its current label. Finding it in the crispbread aisle or through a supermarket filter doesn’t replace this check.

What should you look for when choosing?

If you have coeliac disease, start by filtering for gluten-free products. Only then compare fibre, salt and practical differences between the remaining options.

What to considerWhat to look forWho it matters to
Gluten-free label Look for ‘gluten-free’ or the Crossed Grain symbol, and read the ingredients and allergens on the pack. When choosing crispbread for someone with coeliac disease, I don’t want to rely on a wholegrain label to assess whether it contains gluten. For around 50% of consumers, verified gluten-free status is the top priority.
Fibre content within the gluten-free range Compare fibre per 100 g only between products labelled gluten-free. I want to be able to choose based on fibre without resorting to regular rye crispbread. For around 30% of consumers, fibre content is the most important factor when choosing a gluten-free product.
Current label and availability Check the current pack for each alternative; compare salt per 100 g too, and see whether iodised salt is listed. If my usual product isn’t available, I want to know whether an alternative still meets my requirements and what type of salt it contains. For around 20% of consumers, this practical product check is the main concern.

Common crispbread buying mistakes

  • Assuming ‘wholegrain’ or ‘high-fibre’ means ‘gluten-free’

    Wholegrain rye can provide plenty of fibre, but rye contains gluten. Albert Heijn’s product information lists rye and gluten-containing cereals in Wasa Volkoren.

    If you have coeliac disease, check for a gluten-free label first, then compare fibre content.

  • Relying on the brand name instead of checking the specific product

    Albert Heijn lists both regular Wasa Volkoren, which contains rye, and separate Wasa products labelled gluten-free. Products from the same brand are not necessarily interchangeable.

    Check the pack of the exact product you’ve chosen for a gluten-free label, ingredients and allergens.

  • Using a range page as a source of current product information

    A product listing doesn’t necessarily tell you whether an item is currently available or whether the pack still carries the same information.

    Keep a second option in mind, and if you choose an alternative, check its gluten status and label again.

  • Assuming all crispbread contains iodised salt

    According to the Voedingscentrum, baker’s salt contains iodine, but bakers aren’t required to use it. So the type of salt varies from product to product.

    Read the ingredients if you want to check whether a specific product lists iodised salt or baker’s salt.

Brands to compare

AH Glutenvrij / Albert Heijn

An example of crispbread labelled gluten-free in Albert Heijn’s range.

  • According to Albert Heijn’s product information, AH Glutenvrij Vezelrijk crispbread is made in a completely gluten-free environment and contains 6,5 g of fibre per 100 g.
  • The product contains oats, may contain sesame and lists 2,4 g of salt per 100 g, including iodised salt. Check the current pack if these details matter to your choice.

Nairn's

A cracker option if you’re looking for something other than traditional crispbread.

  • According to Albert Heijn’s product information, Nairn's Volkoren zadencrackers glutenvrij contains 51% gluten-free wholegrain oats and 7,9 g of fibre per 100 g.
  • These are crackers, not traditional crispbread. The product contains oats and may contain milk; check the allergen information on the pack.

Wasa / Wasabröd

A brand where the specific product makes all the difference if you have coeliac disease.

  • Albert Heijn lists individual Wasa products labelled gluten-free.
  • According to Albert Heijn’s product information, Wasa Volkoren contains wholegrain rye, gluten-containing cereals and 20 g of fibre per 100 g. This regular product isn’t gluten-free.

Ryvita

A brand to compare for regular rye crispbread, not as a gluten-free alternative.

  • Ryvita Original lists wholemeal rye flour and 13,4 g of fibre per 100 g.
  • Ryvita states that its products contain gluten. Ryvita Original is therefore not suitable for people with coeliac disease.

Jumbo

A supermarket where you can compare products—not an indication that high-fibre crispbread is gluten-free.

  • Jumbo also has a separate category for gluten-free bread products. Check the label of any crackers or bread alternatives in that range individually.
  • Jumbo Biologisch Vezelrijk Knäckebrod lists rye, wheat and gluten, so it isn’t a gluten-free option.

Joybuy products for this choice

Related products will be available soon.

Frequently asked questions

If I have coeliac disease, can I choose regular wholegrain rye crispbread for its fibre?

No. Regular wholegrain rye crispbread contains gluten, so it isn’t suitable if you have coeliac disease, regardless of its fibre content. Look for a product labelled ‘gluten-free’ or carrying the Crossed Grain symbol, and check the specific product you’ve chosen.

Can gluten-free crispbread or crackers contain oats?

Yes, oats can be used in a product that is explicitly labelled gluten-free. If you have coeliac disease, don’t rely on the word ‘oats’ alone: check the gluten-free label, as well as the ingredients and allergens in the finished product.

Should I check the ingredients again when I buy a new pack?

Yes. Check the ingredients, allergens and gluten-free label again whenever you buy a new pack. Albert Heijn notes in its product information that ingredients and nutritional values can change.

Does crispbread in the Netherlands always contain iodised salt?

No, you can’t assume that all crispbread does. According to the Voedingscentrum, baker’s salt contains iodine, but its use isn’t compulsory, so check the ingredients for the specific product. For example, AH Glutenvrij Vezelrijk crispbread lists iodised salt.