Parents keeping an eye on sugar
You’re looking for crispbread for a snack and want to compare similar products by their sugar content per 100 g. The Netherlands Nutrition Centre recommends using the nutritional information on the label for this.
Who is this choice relevant to?
Families considering wholegrain and fibre
You want to choose a wholegrain product and also compare fibre, sugars and salt. The Netherlands Nutrition Centre lists wholegrain crispbread as one possible grain choice for children.
Parents packing a snack for school
Before packing it, you need to check that the ingredients and allergens are suitable for your child and comply with the school’s policy. Standard wholegrain varieties may contain cereals containing gluten and sesame.
What should you look for when choosing?
First, compare crispbread products in the same category per 100 g. Then consider the portion, the topping and, if you’re packing it for school, the allergens listed on the packaging.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugars | Compare ‘of which sugars’ per 100 g, then consider the portion and the topping. | If I want to put together a less sweet snack, I don’t want to rely only on wording on the packaging. For around 46% of consumers, less sugar is the top priority when making this choice. |
| Wholegrain and fibre | Check the types of grain in the ingredients list and compare fibre and salt per 100 g. | For a child who enjoys crispbread, I’m looking for a wholegrain base and also considering the texture. Wholegrain and fibre are the first priority for an estimated 36% of consumers. |
| Allergens and school policies | Read the allergen declaration on the current packaging and check the school’s policy. | When I pack crispbread for school, it needs to suit the child’s allergies and comply with the school’s policy. For around 18% of consumers, this check matters most. |
Common mistakes
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Relying on a claim on the front of the pack
‘Light’ or ‘high in fibre’ doesn’t, by itself, tell you how much sugar a crispbread contains. According to the Netherlands Nutrition Centre, claims like these don’t always give you the full picture.
For similar products, compare sugars, fibre and salt per 100 g in the nutrition table.
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Assuming all wholegrain crispbread is suitable for an allergy
The standard wholegrain varieties listed by Wasa, Albert Heijn and Bolletje contain cereals containing gluten. Depending on the variety, sesame or another allergen may also be relevant.
Read the allergen declaration on the exact pack you plan to use. If you need a gluten-free product, choose one that is explicitly labelled as such and check for other allergens too.
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Judging the crispbread on its own
The topping also affects what you’re serving as a snack. So choosing based only on the sugar content of the crispbread doesn’t tell you everything about the combination.
Consider the crispbread and topping together, including any allergen requirements.
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Treating an online product page as a permanent label
Ingredients and nutritional values can change. Albert Heijn notes that product information may change; for Lidl products, you can check the information on the packaging.
Before buying and before packing it, check the label on the pack you’ll actually be using.
Brands compared
Wasa
Wasa offers wholegrain, high-fibre and explicitly gluten-free crispbread varieties, among others. Compare the information for each variety: the brand name alone doesn’t tell you which allergens an individual product contains.
- Jumbo lists 1.5 g of sugars and 20 g of fibre per 100 g for Wasa Wholegrain. Albert Heijn lists 26 g of fibre per 100 g for Wasa High Fibre.
- Wasa Wholegrain contains rye, a cereal containing gluten. The gluten-free Sesame & Sea Salt variety listed by Jumbo contains sesame, so gluten-free doesn’t mean free from all allergens.
Albert Heijn
AH Wholegrain Crispbread is a supermarket own-brand product you can compare with other wholegrain varieties for nutritional values and ingredients.
- Albert Heijn lists 3.4 g of sugars, 12 g of fibre and 0.7 g of salt per 100 g for AH Wholegrain Crispbread.
- The ingredients include wheat, rye and sesame, among others. Check the current packaging if allergens are an important factor in your choice.
Bolletje
Bolletje’s wholegrain crispbread variety has a wheat and rye base you can compare with other wholegrain products.
- Albert Heijn lists 1.5 g of sugars and 14 g of fibre per 100 g for Bolletje Wholegrain High-Fibre Crispbread.
- This high-fibre variety contains cereals containing gluten and sesame, and may contain lupin. This information applies to this variety, not all Bolletje products.
Lidl
At Lidl, you can compare crispbread varieties using the information on their packaging when choosing in store.
- The label gives you information about the variety you actually have in your hands.
- If you’re choosing based on sugars or allergens, check the ingredients and nutritional information on that specific pack.
Crispbread on Joybuy
These products include wholegrain crispbread and a high-fibre variety to compare for a snack. Check the current packaging for each product, especially if it’s going to school.
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Wasa Wholegrain Crispbread 260 g
A wholegrain rye variety to consider as the base for a snack. Jumbo lists 1.5 g of sugars and 20 g of fibre per 100 g for Wasa Wholegrain. The product contains rye, a cereal containing gluten; if you have an allergy, check the current packaging too.
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Wasa High-Fiber Crackers 300 g
A high-fibre variety to compare if fibre content is part of your decision. Albert Heijn lists 26 g of fibre and 2 g of sugars per 100 g for Wasa High Fibre. Before packing it, check the allergens on the current packaging.
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g'woon Wholemeal Crispbread 375 g
A wholegrain crispbread variety for anyone who wants to compare different grain products. Check the nutritional information per 100 g before comparing sugars and salt with other varieties. If it’s for school, check the allergens on the packaging too.
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Bolletje Whole Grain Crispbread 265 g
A wholegrain crispbread variety to compare for a snack. Check the packaging for the sugars and salt values per 100 g. Check the allergens too if you’re packing it for a child.
Frequently asked questions
Is ‘reduced sugar’ enough to help you choose crispbread for a child?
No. Compare the sugar content per 100 g in the nutrition table too. The Netherlands Nutrition Centre recommends comparing products on this basis; then consider the portion and the topping.
Can wholegrain crispbread be a snack for children?
Yes. The Netherlands Nutrition Centre lists wholegrain crispbread as a grain product you can give to children. Choose a variety based on the nutritional information and consider what you put on it too.
Does crispbread always contain gluten?
No. Alongside standard varieties containing cereals with gluten, there are varieties explicitly labelled gluten-free. Check the label on the individual product: for example, the gluten-free Wasa variety listed by Jumbo contains sesame.
What should I check before packing crispbread for school?
Read the allergen declaration on the current packaging and check the school’s policy. Don’t assume it’s suitable just because it’s labelled ‘wholegrain’ or ‘gluten-free’: other ingredients and allergens may also matter.