Small camping groups
If you’re packing for one or two people, you can match the pack size and any individually wrapped portions to the length of your trip. Jumbo lists Wasa in a range of pack sizes, as well as a pre-portioned option.
Who is this choice relevant to?
Campers comparing wholegrain and fibre content
If you’re taking crispbread for breakfast or lunch and pay attention to the grains it contains, compare the ingredients and fibre content in the nutritional information for specific products.
Shoppers checking ingredients and allergens
If you need to avoid ingredients such as gluten, milk or sesame, check the ingredients and allergen information for the product variant you’ve chosen. The crispbread category name alone doesn’t tell you enough.
What should you look for when choosing?
First, work out how much crispbread you expect to eat during your trip. Then compare the nutritional information and ingredients of packs in a size that suits your needs.
| What to consider | What to check before buying | Who is this most important for? |
|---|---|---|
| Pack size and leftovers | Compare the net weight in grams, the number of individual portions if stated, and the use-by date. | If I’m planning a short trip for two, I don’t want to come home with a large, opened pack. Around 45% of consumers would consider a suitable pack size the main priority. |
| Wholegrain and fibre | Check the grain base in the ingredients list and compare the fibre per 100 g. Also check the stated salt content. | If I eat crispbread regularly for breakfast or lunch, I mainly want to compare the wholegrain content and fibre. Around 33% of consumers would consider this their main reason for buying. |
| Ingredients and allergens | Read the ingredients and allergen information for the exact product variant. If relevant, check whether it lists iodised baking salt. | If certain ingredients are off limits for me, I want to know exactly what’s in the product before I set off. This would be the main priority for around 22% of consumers. |
Common mistakes
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Relying on the term ‘half loaf’
That search term doesn’t tell you how much crispbread is in a pack or how many individual portions you’ll get. For a short trip, what matters is how much you’ll actually use.
Compare the net weight in grams and, for pre-portioned products, the number of portions shown on the pack.
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Assuming all crispbread contains iodine
Iodised baking salt isn’t a standard feature of all crispbread. You can’t tell whether a specific product contains it from the product name alone.
If this ingredient matters to you, read the ingredients list for the variant you’ve chosen or ask the manufacturer about its composition.
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Taking a claim on the front of the pack as a complete allergen check
‘Wholegrain’ doesn’t mean a product is gluten-free. Even a product labelled gluten- and lactose-free should be checked for other ingredients and allergens.
Read the full ingredients and allergen information on the pack you’re buying, even if you’re familiar with the product variant.
Brands to compare
Wasa
A crispbread brand to compare if you’re choosing between different pack sizes or a pre-portioned option.
- Jumbo lists Wasa Original Crisp in a 200 g pack and Wasa Wholegrain in a 260 g pack, as well as a six-portion variant with a total weight of 240 g.
- Check the ingredients, allergens and use-by date for each Wasa variant; the products don’t all have the same ingredients.
Albert Heijn
A supermarket range where you can compare its own crispbread with products from other brands.
- Albert Heijn lists a sesame crispbread variant, among other products from different brands in its crispbread range.
- Albert Heijn notes that ingredients, nutritional values and allergy information can change; check the pack of the product you choose.
Goud Gebakken
An ALDI brand to consider if you’re specifically comparing wholegrain crispbread.
- ALDI lists Goud Gebakken Wholegrain Crispbread and a robust wholegrain variant with seeds.
- Check the pack size and ingredients for the variant you choose; the ‘wholegrain’ label isn’t a substitute for checking allergens.
Leksands
An alternative crispbread brand to compare with Wasa and supermarket own brands.
- Albert Heijn lists Leksands Knäcke original in its crispbread range.
- Compare the pack size and read the ingredients and allergen information on the exact pack before choosing it for your trip.
Crispbread and snacks at Joybuy
These products range from a pre-portioned crispbread snack and smaller packs to a 300 g pack. Choose based on what you want to eat during your camping trip: a filled snack serves a different purpose from plain crispbread for breakfast or lunch.
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Wasa Cheese Sandwich, 3 × 31 g
A pre-portioned, filled crispbread snack for anyone who wants to pack a small amount. The product name lists three pieces of 31 g; don’t compare this with a pack of plain crispbread for toppings.
Check the ingredients, allergens and use-by date on the pack.
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Wasa Thin Crisp Rosemary & Salt, 190 g
A 190 g pack to compare with how much you expect to eat on a short trip. The stated pack size doesn’t mean the contents are individually wrapped.
Before buying, check the latest ingredients and allergen information, as well as the use-by date.
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g'woon Wholegrain Crispbreads, 125 g
At 125 g, this is the smallest pack in this selection, which could suit you if you’re packing for just a few meals. The product name identifies it as wholegrain crispbread.
Compare the fibre content in the nutritional information, and check the ingredients, allergens and use-by date on the pack.
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Wasa Rustic Crispbread, 215 g
This 215 g pack is an option if you expect to eat crispbread at several points during your trip. Match the amount to your group, and keep the product dry and protected after opening.
Check the ingredients, allergens and use-by date on the pack you choose.
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Wasa High-Fiber Crackers, 300 g
A 300 g pack to consider if you expect to eat more crispbread. For one or two people on a short trip, you’ll need to think carefully about whether you’ll use that much.
Compare the fibre per 100 g in the nutritional information, and read the ingredients, allergens and use-by date on the pack.
Frequently asked questions
How much crispbread should I take on a short camping trip?
Choose a pack to suit the number of people and the occasions when you plan to eat it. Compare the net weight and any individual portions with your plans. If you’re buying well ahead of your trip, check the use-by date too.
Is wholegrain crispbread automatically gluten-free?
No. ‘Wholegrain’ describes the grain base; it doesn’t mean a product is gluten-free. If you need gluten-free crispbread, look for a product that’s explicitly labelled as such, and check its latest ingredients and allergen information too.
Does crispbread always contain iodine?
No. Iodised baking salt isn’t guaranteed to be an ingredient in every crispbread product. If this matters to you, check the ingredients information for the specific variant.
What else should I check on a pack of crispbread?
Read the ingredients, allergen information, nutritional information and use-by date for the exact product variant. The Netherlands Food and Consumer Product Safety Authority emphasises the importance of clear labelling; the brand name or a claim on the front of the pack alone won’t give you the full picture of what’s in the product.