Which option is right for you?

If you want to compare wholegrain options and fibre

If crispbread is going to become a regular choice for breakfast or lunch, look beyond the front of the pack. The grains used, fibre and salt per 100 g, and the allergen information can help you tell the different varieties apart.

If you’re looking for a particular flavour

You want crispbread that suits your taste, even with a simple topping. Think about whether you prefer a pronounced rye flavour, sourdough or a variety with seeds, then check the rest of the label.

If you’re stocking up for the first time

You’re looking for a pack size that suits how often you expect to eat crispbread. Compare the pack contents and check how to store the product once opened before buying several packs.

What should you look for when choosing?

First decide whether flavour, nutritional information, pack size or a dietary restriction will guide your choice. Then check the label for each individual variety: the same brand name doesn’t tell you enough about the ingredients or allergens.

What to consider What to check when buying Who it matters to
Wholegrain, fibre and salt Check which grains are used and compare fibre and salt per 100 g. I want to eat crispbread regularly and compare what’s in it without relying on the front of the pack alone. For around 33% of consumers, comparing this information on the label is the top priority.
Rye, sourdough and texture Check which grains and any flavouring ingredients the variety contains. With a simple topping, I mainly want crispbread whose grain flavour and texture I enjoy. Around 25% of consumers prioritise this choice of flavour.
Pack size and stocking up Compare the pack sizes and follow the storage advice for after opening. I’m stocking up for the first time and want to choose an amount that suits how often I’ll open the pack. For around 25% of consumers, having enough in stock is the main priority.
Allergens and replacing bread Check the allergen information; if you eat much less ordinary bread, also look for baker’s salt on the label. If I have dietary restrictions or crispbread replaces a large part of the ordinary bread I eat, I don’t want to rely on assumptions. Around 17% of consumers put this check first.

Common mistakes

  • Using the fibre content as the only measure

    The fibre content won’t tell you which allergens the crispbread contains or how much salt it has. For example, Joybuy lists sesame and gluten-containing grains among the ingredients for Wasa High Fibre.

    Check the ingredients and allergen information alongside the nutritional information, and compare fibre and salt on the same 100 g basis.

  • Assuming it provides the same amount of iodine as ordinary bread

    According to the Netherlands Nutrition Centre, not all bread is made with iodised baker’s salt. So you can’t work out the iodine content of a particular crispbread simply from the fact that it’s a bread substitute.

    If you replace a lot of ordinary bread with crispbread, check the label to see whether baker’s salt is listed in the ingredients.

  • Assuming rye crispbread is gluten-free

    Rye contains gluten. Information about sesame and milk, for example, also varies between products, even within the same brand.

    If you have coeliac disease or an allergy, read the full allergen information on the specific pack you’re planning to buy.

Brands to compare

Use these brands to compare individual products, rather than as a judgement of everything a brand makes. Ingredients and nutritional values can vary from one pack to another.

Wasa

A range of varieties made with different grain blends and rye products, including High Fibre and Sourdough Rye.

  • Joybuy lists 26 g of fibre per 100 g for Wasa High Fibre; the Albert Heijn product page lists 19 g per 100 g for Wasa Sourdough Rye.
  • Compare each variety separately: the grains listed, allergens and salt content aren’t the same.

Leksands

Rye crispbread for anyone looking for a product made with wholegrain rye.

  • Jumbo lists 97% wholegrain rye flour for Leksands Original, alongside water, yeast and salt.
  • This Original variety contains rye and gluten; check the pack if allergens are a concern for you.

Albert Heijn

A supermarket own brand with, among other products, a 375 g pack of wholegrain crispbread.

  • Albert Heijn lists 12 g of fibre and 0.7 g of salt per 100 g for AH Wholegrain Crispbread.
  • This variety contains wheat, rye and sesame, among other ingredients. A wholegrain label doesn’t replace checking the ingredients and allergen information.

Ryvita

A brand of rye crispbread that can offer another point of comparison for ingredients and nutritional information.

  • On its UK product page, Ryvita lists 88 g of wholegrain rye flour and 13.4 g of fibre per 100 g for Original.
  • Don’t assume this UK information applies to a different pack: check the label of the variety on offer when you buy.

Crispbread for your first stock-up on Joybuy

These varieties offer different options for your first stock-up, from rye crispbread to wholegrain products in a range of pack sizes. Use the details for each product to decide which label you’d like to look at more closely for your needs.

Wasa High Fibre crackers 300 g

Wasa High Fibre crackers 300 g

A variety to include when comparing fibre content for your first stock-up.

Joybuy lists 26 g of fibre and 1.1 g of salt per 100 g. If you have allergies, check the information about gluten-containing grains and sesame.

View on Joybuy
Wasa Sourdough Rye crispbread 235 g

Wasa Sourdough Rye crispbread 235 g

For anyone looking to choose a rye variety made with sourdough as part of their first shop.

Albert Heijn lists 19 g of fibre and 1.2 g of salt per 100 g for Wasa Sourdough Rye. If you have allergies, also check the information about rye, barley and possible traces of other allergens.

View on Joybuy
Bolletje wholegrain crispbread 265 g

Bolletje wholegrain crispbread 265 g

A wholegrain option for anyone looking to add a 265 g pack to their first stock-up.

Compare the nutritional information per 100 g with other varieties. Check the allergen information if gluten or sesame is a concern for you.

View on Joybuy
g'woon wholegrain crispbread 375 g

g'woon wholegrain crispbread 375 g

The 375 g pack could suit you if you’re stocking up for regular use.

Think about how much you’ll use after opening and follow the storage advice on the pack. If you have allergies, read the full information for this variety.

View on Joybuy
Wasa Rustic crispbread 215 g

Wasa Rustic crispbread 215 g

A rye variety in a 215 g pack for anyone who wants to check the ingredients list before choosing.

To compare fibre, check the nutritional information per 100 g on the pack. If you have allergies, check the information about rye and possible traces of milk and sesame.

View on Joybuy

Frequently asked questions

Does a premium label tell you anything about the nutritional value of crispbread?

No, it doesn’t tell you how much fibre or salt a variety contains. To compare products, check the ingredients and nutritional information per 100 g. Choose sourdough, rye or seeds if those are the qualities you’re looking for.

Does crispbread provide the same amount of iodine as ordinary bread?

You can’t assume that it does. The Netherlands Nutrition Centre points out that not all bread is made with iodised baker’s salt, so check the crispbread label, especially if you’re replacing a lot of ordinary bread.

How should I store crispbread after opening?

Keep it somewhere dry and seal the pack well after opening. Albert Heijn recommends storing its wholegrain crispbread in a cool, dark place and keeping it in a closed tin after opening. For other products, follow the advice on the pack.

Can I rely on the brand name to tell me whether a product contains gluten, sesame or milk?

No, check the allergen information for the specific variety you’re buying. For example, Joybuy lists sesame in Wasa High Fibre and milk in Wasa Lightweight. Information about possible traces can also vary from product to product.