For shoppers comparing wholegrains and fibre
If you regularly eat crispbread for breakfast or lunch, compare the types of grain, fibre per 100 g and ingredients. Check the serving size too if you want to know how much one crispbread contributes.
Which crispbread is right for you?
For shoppers choosing crispbread to top or share
If the flavour and texture of the crispbread itself matter, it’s worth looking at ingredients such as seeds, oats or sourdough. The best variety also depends on what you’re topping it with.
For shoppers who need to check ingredients
If you need to avoid certain grains or allergens, the ingredients list and allergen information are essential. If you often eat crispbread instead of bread, you can also check the label to see which type of salt has been used.
What should you look for when choosing?
Start by thinking about when you’ll eat it: are you looking for an everyday grain-based staple, or do you want the crispbread itself to add flavour? Then compare the nutritional information and ingredients of the varieties that suit the way you’ll use them.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrains and fibre | Check the grain ingredients and compare fibre per 100 g; look at the serving size too. | If I eat crispbread regularly for breakfast or lunch, I want to know which grain base I’m choosing and how much fibre a serving contains. This is the top priority for around 33% of shoppers. |
| Flavour and texture | Check whether the ingredients include seeds, oats or sourdough, and whether the flavour will work with your toppings. | For a topped breakfast or a get-together, I want the crispbread to have flavour and crunch without needing lots of toppings. Around 25% of shoppers say this is their most important consideration. |
| Ingredients and allergens | Read both the ingredients list and the allergen and ‘may contain’ information on the packaging. | If I need to avoid certain grains or allergens, the label determines which variety I can choose. This is the top priority for around 25% of shoppers. |
| Type of salt when replacing bread | If you regularly eat crispbread instead of bread, check whether the label says baker’s salt or iodised salt. | If crispbread regularly replaces bread, I want to take the type of salt used into account when making my choice. This matters most to around 17% of shoppers. |
Common mistakes
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Assuming all wholegrain varieties are the same
Similar product names don’t mean the nutritional values are the same. Albert Heijn’s product pages list Wasa Wholegrain as containing 20 g of fibre and 1.2 g of salt per 100 g; Bolletje Wholegrain High-Fibre Crispbread contains 14 g of fibre and 0.97 g of salt per 100 g.
Compare the same values per 100 g, then look at the ingredients, serving size and flavour you’re after.
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Assuming crispbread contains iodine when it replaces bread
According to the Netherlands Nutrition Centre, the use of baker’s salt is not compulsory. So you can’t tell which type of salt has been used just from the crispbread category.
If you regularly eat crispbread instead of bread, check the type of salt on the label and consider it as part of your overall diet.
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Choosing a variety with seeds or oats without checking the label
Ingredients and allergens vary between varieties. A flavour that works with your toppings doesn’t tell you whether it’s suitable if you need to avoid certain grains or allergens.
Check the current ingredients list, allergen information and any ‘may contain’ warning.
Brands to compare
Wasa
A brand to consider if you’re looking for a classic rye variety for breakfast or lunch.
- According to Albert Heijn’s product page, Wasa Wholegrain has three ingredients and contains 20 g of fibre per 100 g.
- The same product page lists rye and gluten-containing grains, along with warnings about the possible presence of other allergens. Check the current packaging.
Bolletje
A brand with a wholegrain crispbread variety for anyone comparing nutritional values and recipes with several ingredients.
- Albert Heijn lists Bolletje Wholegrain High-Fibre Crispbread as containing 14 g of fibre per 100 g.
- The listed ingredients include rapeseed oil, oligofructose, wheat gluten and sesame. Compare the label if you’re looking for a simple rye variety.
Leksands
A Swedish brand to consider if a classic rye base and its flavour will work with your toppings.
- Leksands lists wholegrain rye flour, water, yeast and salt as the ingredients in Normalgräddat, and states that it contains 20 g of fibre per 100 g.
- This information relates to the Swedish variety; check the packaging of the product you buy.
Ryvita
A brand offering both an Original rye variety and a Pumpkin Seed & Oat variety for a different choice of ingredients.
- Ryvita states that Original contains 88 g of wholegrain rye flour per 100 g. The brand page for Pumpkin Seed & Oat lists pumpkin seeds and oats.
- This information comes from British brand pages. Check the packaging and product variety when buying.
Albert Heijn
A retailer whose product pages make it easier to compare ingredients and nutritional values across different crispbread varieties.
- The range includes varieties from Wasa, Bolletje, Leksands and Albert Heijn’s own-brand range.
- The range and product information can change, so use the current product page and packaging to make your final comparison.
Crispbread at Joybuy
These crispbread varieties include wholegrain options for breakfast or lunch, as well as choices for occasions when the crispbread’s own flavour matters. Compare the packaging for nutritional values, type of salt and allergens before choosing a variety.
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Wasa Sourdough Rye Crackers, 235 g
A rye variety with sourdough to consider if you want the crispbread’s flavour to stand out at breakfast or lunch.
Check the packaging for gluten and any allergen warnings; the listed restrictions mention rye and barley.
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Wasa High-Fiber Crackers, 300 g
A variety to include when comparing fibre per 100 g and grain ingredients.
Check the allergen information too: the product restrictions mention rye, wheat, oats and sesame.
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Bolletje Whole Grain Crispbread, 265 g
A wholegrain crispbread variety to compare if you’re looking for a breakfast or lunch staple.
Check the current packaging for gluten-containing grains, sesame and other allergen information.
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Wasa Wholegrain Crispbread, 260 g
A wholegrain variety to consider if you want to use crispbread as a base for toppings.
Compare the fibre content on the packaging with other varieties, and check whether rye, sesame and milk are listed if that’s relevant to your choice.
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g'woon Wholemeal Crispbread, 375 g
A wholegrain crispbread variety to compare with the other packs as a base for toppings.
Read the ingredients and allergen information on the current packaging if you want to check the grain content or whether it’s suitable for avoiding certain allergens.
Frequently asked questions
Can I choose rye crispbread if I eat gluten-free?
No, rye is a gluten-containing grain. Wasa Wholegrain and Ryvita Original list rye; for any other variety, check the ingredients and allergens on the packaging rather than relying on the product category.
Does crispbread automatically contain iodine if I eat it instead of bread?
No, using crispbread as a bread substitute doesn’t tell you which type of salt has been used. According to the Netherlands Nutrition Centre, baker’s salt is not compulsory, so check the label to see whether it lists baker’s salt or iodised salt.
Is a fibre claim on the front enough to compare different varieties?
No, compare the fibre content per 100 g and check the rest of the nutritional information, ingredients and allergens too. This will help you decide which differences matter for when you plan to eat it.
How should I store crispbread once it’s opened?
Keep it dry and in a tightly sealed container so it absorbs less moisture. Albert Heijn’s product page for Wasa Wholegrain also recommends storing it in a dark place; follow the instructions on the packaging you buy as well.