Crispbread on a Tight Budget: Wholemeal or a Mix?

Who is this choice relevant to?

Shoppers on a tight budget

You want to stock up on crispbread and are thinking about both the amount in each pack and how much you’ll use.

Careful switchers to wholemeal

You don’t want to choose based on the product name alone. Instead, you want to check the ingredients label to see whether it contains both wholemeal flour and white flour.

Ingredient and allergen checkers

You want to know which grains and seeds are in the exact variety. For example, the product information for Bolletje Wholemeal Crispbread at Albert Heijn lists wheat, rye, barley and sesame.

What should you look for when choosing?

Start with the pack size, then read the ingredients and nutritional information for the variety you’re considering.

What to consider	What to check	Who it’s for
Pack size	Compare the weight of each pack and think about how much you’ll use before it runs out.	If crispbread is a regular item on my shopping list, I want to choose a pack size that suits how much I use. This practical budget consideration comes first for around 36% of consumers.
Wholemeal and white flour	Look for both wholemeal flour and white flour in the ingredients list; don’t assume ‘multigrain’ means the product contains both.	I’m looking for a variety with both types of flour and don’t want to rely on the product name. This combination is the most important factor for around 29% of consumers.
Wholemeal base and fibre	Check which wholemeal flours are listed and compare the fibre content per 100 g in the nutritional information.	If you’re mainly looking for a clearly labelled wholemeal variety, you’ll want to compare the ingredients and fibre content. This matters most to around 21% of consumers.
Ingredients and allergens	Check the allergens and any ‘may contain’ information on the label for the exact variety.	If certain grains or seeds aren’t suitable for me, the label matters more than the name or appearance of the pack. This is the main concern for around 14% of consumers.

Common mistakes

Looking only at the pack size

A larger pack won’t necessarily suit a tight shopping budget if you don’t use everything in it.

Choose a pack size that suits how often you eat crispbread, then compare the ingredients.
Assuming ‘multigrain’ means a set mix of white and wholemeal flour

The name doesn’t tell you whether the product contains both wholemeal flour and white flour, let alone in what proportions.

If you’re looking for that specific combination, read the ingredients list for the exact variety.
Assuming crispbread is a source of iodine in the same way as bread

The Voedingscentrum identifies bread made with iodised baker’s salt as an important source of iodine in the Netherlands. That doesn’t mean that all crispbread is made with baker’s salt.

For a specific pack, check which salt is listed in the ingredients or ask the manufacturer.
Using a similar-looking pack to check allergen information

The product information for Bolletje Wholemeal Crispbread at Albert Heijn lists wheat, rye, barley and sesame. This tells you nothing about the ingredients of another variety.

Check the ingredients and allergens on the current label for each exact variety.

Brands to consider

Jumbo

Jumbo Wholemeal Crispbread is listed in Jumbo’s range in a 375 g pack.

The wholemeal label and pack size make it easy to identify when comparing packs.
Check the pack to see which grains and allergens are in the current variety.

Wasa

Wasa Wholemeal is listed at Jumbo in a 260 g pack.

You can compare this specific variety with other wholemeal products by pack size and ingredients.
The name ‘Wholemeal’ doesn’t tell you whether the flavour will suit someone looking for a mix that includes white flour.

Bolletje

According to Albert Heijn’s product information, Bolletje Wholemeal Crispbread contains, among other things, wholemeal wheat flour, wholemeal rye flour and white wheat flour.

The listed ingredients show that this specific variety contains both wholemeal flour and white flour.
The same product information lists wheat, rye, barley and sesame; check the current label if allergens are important to your choice.

Albert Heijn

Albert Heijn’s crispbread range includes AH varieties and products from Leksands.

You can compare different product names and pack sizes side by side.
Check the label for each variety before drawing conclusions about the types of flour or nutritional value.

Leksands

Albert Heijn lists Leksands Knäcke original in its crispbread range.

It’s a separate variety to compare with own-brand and other branded products.
Don’t assume ‘original’ tells you the proportions of white and wholemeal flour; check the ingredients instead.

Related products on Joybuy

These packs are worth considering if you want to compare the pack sizes and ingredients of crispbread and crackers. Check whether the types of flour in the exact variety match the combination you’re looking for.

Wasa High-Fiber Crackers, 300 g

A 300 g pack for comparing the size of cracker packs with other varieties. Check the label for the types of flour, nutritional information and allergens.

View on Joybuy

g'woon Wholemeal Crispbread, 375 g

A 375 g pack for anyone considering a variety labelled as wholemeal. Check the current label to see whether the ingredients match your preferred combination of flours, and check the allergens.

View on Joybuy

Frequently asked questions

Does multigrain crispbread always contain both white and wholemeal flour?

No, you can’t tell from ‘multigrain’ alone. Read the ingredients list for the exact variety. Albert Heijn does list wholemeal wheat flour, wholemeal rye flour and white wheat flour in Bolletje Wholemeal Crispbread, but that doesn’t tell you anything about other products.

How do I choose a pack of crispbread on a tight shopping budget?

Compare the pack size with how much you usually use, then check whether the ingredients suit your preferences. A larger pack won’t help if you can’t finish it or don’t enjoy eating that variety.

What should I look for if gluten or sesame is a concern?

Read the allergens and any ‘may contain’ information on the label for the exact variety. The product information for Bolletje Wholemeal Crispbread at Albert Heijn lists wheat, rye, barley and sesame; don’t assume another product has the same ingredients.

Is crispbread automatically made with iodised baker’s salt?

No, don’t assume that all crispbread is. The Voedingscentrum describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands, but that doesn’t tell you which salt is used in a specific pack of crispbread. Check the ingredients list or ask the manufacturer.