Who is this for?

Stock-up planners

You want to stock up on crispbread for several breakfasts and compare the net contents of the packs.

Wholemeal breakfast fans

You’re looking for a wholemeal grain base and want to be able to check the description and ingredients. The Voedingscentrum explains what the wholemeal label means.

Label-conscious shoppers

You want to know which ingredients and allergens are in a particular pack, or you’re comparing the stated salt content. The Voedingscentrum says that ingredients and allergens are listed on the label.

What should you look for when choosing?

Start by working out how much you want to stock up on for the weekend. Then look at the type of grain, and check the pack’s label if you have specific dietary requirements.

What to consider What should you check? Who is this important for?
Weekend stock-up Compare the net contents and think about how much crispbread you’ll need for several breakfasts. If I’m stocking up for the whole weekend, I want a pack that suits how much I use. This is the top priority for around 46% of consumers.
Wholemeal and fibre Look for the wholemeal description and compare the nutritional information for fibre per 100 g. I want to choose a wholemeal grain base deliberately, rather than judging by colour alone. This is the top priority for around 36% of consumers.
Ingredients and labelling Read the ingredients and allergen information; if necessary, compare the salt content per 100 g. If I need to avoid an ingredient, the label tells me whether a pack suits my needs. This is the main concern for around 18% of consumers.

Common mistakes

  • Assuming golden brown means wholemeal

    The colour or a general grain name won’t tell you whether the crispbread is labelled as wholemeal.

    Look for the wholemeal description on the pack and read the ingredients if the grain base matters to you.

  • Assuming a high-protein option is gluten-free

    According to Jumbo’s product information, Wasa Protein Wheat contains wheat and wheat gluten.

    If you avoid gluten, check the allergen information for the specific product. Don’t assume it’s gluten-free just because the word ‘protein’ appears in the name.

  • Assuming all crispbread contains iodine

    The Netherlands Food and Consumer Product Safety Authority explains that iodine may be present in bread substitutes through baker’s salt. This doesn’t tell you whether it’s in a particular pack.

    Check the product information on the pack if iodine content is important to you.

Brands to consider

Albert Heijn

Albert Heijn lists wholemeal, golden brown and sesame crispbread among its own-brand range.

  • The listed wholemeal pack contains 375 g.
  • Compare the ingredients and nutritional information for each variety. Their names don’t mean they have the same ingredients.

Jumbo

Jumbo lists its own crispbread varieties, including wholemeal, pumpkin seed and sunflower seed options.

  • The listed wholemeal pack contains 375 g.
  • Check the ingredients and allergens for each variety if the grain or seed mix matters to your choice.

Wasa

Wasa offers several types of crispbread, including wholemeal, high-fibre and high-protein varieties.

  • You can look for a specific grain base or variety within the brand.
  • A high-protein option isn’t automatically gluten-free: Jumbo lists wheat and wheat gluten in Wasa Protein Wheat.

Crispbread on Joybuy

These packs offer a range of crispbread options for a weekend breakfast. Compare the pack size and check the ingredients, especially if you’re specifically looking for wholemeal crispbread or need to avoid certain ingredients.

Wasa Wholegrain crispbread, 260 g

Wasa Wholegrain crispbread 260 g

An option if you’re looking for wholemeal rye crispbread for breakfast. Joybuy’s product information lists wholemeal rye flour, yeast and salt as ingredients; rye contains gluten.

View on Joybuy
Bolletje Whole Grain crispbread, 265 g

Bolletje Whole Grain crispbread 265 g

A pack for anyone looking for a variety labelled Whole Grain for their weekend breakfast. It contains 265 g; check the label for ingredients and allergens.

View on Joybuy
Wasa Rustic crispbread, 215 g

Wasa Rustic crispbread 215 g

An option if you’re looking for a 215 g pack of crispbread to top with your favourite toppings. Check the ingredients on the pack if the type of grain or allergens matter to you.

View on Joybuy
g'woon Wholemeal crispbread, 375 g

g'woon Wholemeal crispbread 375 g

A 375 g pack for anyone planning several breakfasts. If you’re specifically looking for a product made entirely from wholemeal flour, check the ingredients on the pack rather than relying on ‘Wholemeal’ in the name alone.

View on Joybuy
g'woon Golden Brown crispbread, 375 g

g'woon Golden Brown crispbread 375 g

A golden brown crispbread variety in a 375 g pack. Its colour doesn’t confirm that it’s wholemeal. If you have allergies, check the pack carefully, even if a general allergen description seems to suggest otherwise.

View on Joybuy

Frequently asked questions

How can I tell if crispbread is wholemeal?

Look for the wholemeal description on the pack and read the ingredients to see which grain base is used. The Voedingscentrum explains that a product containing only some wholemeal flour can’t simply be called wholemeal.

Is high-protein crispbread gluten-free too?

No, these are different properties. According to Jumbo’s product information, Wasa Protein Wheat contains wheat and wheat gluten. If you avoid gluten, always check the allergen information on the pack.

Does every pack of crispbread contain iodine from baker’s salt?

You can’t assume that’s the case for every pack. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread substitutes through added baker’s salt, subject to the applicable limit of no more than 65 mg of iodine per kg of salt. Check the pack for information about an individual product.