Which option is right for you?

Breakfast fans who prioritise wholegrains

For anyone who values a fully wholegrain flour base over a milder taste. According to the Netherlands Nutrition Centre, a product can only be called wholegrain if all the flour used is wholegrain. Compare the nutritional information on the packs you’re considering too.

Households with a fussy eater

For anyone who wants to serve an option made with both wholegrain flour and white flour alongside fully wholegrain crispbread. Wasa Goudbruin is one such blend, but whether the taste goes down well is a matter of personal preference.

Households comparing several packs

For anyone weighing up pack size and how much they’ll need for weekend breakfast. Check the types of flour and allergens on each pack too: you can’t tell these from the pack size.

What should you look for when choosing?

First decide whether fully wholegrain flour is a priority or whether a blend with white flour would also suit you. Then compare the specific packs’ nutritional information and ingredients.

What to consider What to check when buying Who it matters to
Wholegrain base and fibre Check that it is labelled wholegrain and compare fibre per 100 g in the nutrition table. If I mainly want a fully wholegrain flour base, I don’t want to base that choice on the colour of the cracker. For around 44% of consumers, this wholegrain base comes first.
A lighter flour blend Check whether the ingredients include both wholegrain flour and white flour; compare the nutritional information with that of a fully wholegrain option. If I have a fussy eater, I want to be able to offer an alternative without mistaking a flour blend for a fully wholegrain product. Around 33% of consumers give this consideration top priority.
Pack size and availability Check how much the pack contains and whether your chosen option is available from the shop you want to buy from. For breakfast with several people, I want to have enough in the cupboard without relying solely on the product name. This practical consideration comes first for around 23% of consumers.

Common mistakes

  • Assuming golden-brown means fully wholegrain

    The colour doesn’t tell you which flour has been used. According to Jumbo’s product information, Wasa Goudbruin contains 55% wholemeal wheat flour and 43% wheat flour: it’s a blend, not a fully wholegrain product.

    Use the product description and ingredients list to guide your choice, not the colour.

  • Assuming all crispbread contains iodised salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t make the same assumption about every pack.

    If this matters to your choice, check the label to see whether baker’s salt or iodised salt is listed among the ingredients.

  • Checking allergens only after buying

    The grains used and any other potential allergens vary from product to product. According to its product information, Bolletje Volkoren Knäckebröd Vezelrijk contains wheat, rye, barley and sesame, among other ingredients; it may also contain lupin.

    For every option you choose, check the allergens and the ‘may contain’ statement on the current pack.

Brands to compare

Wasa

In this comparison, Wasa offers both a fully wholegrain rye option and one made with wholemeal wheat flour and wheat flour.

  • According to Jumbo’s product information, Wasa Volkoren contains 20 g of fibre per 100 g and Wasa Goudbruin 9 g per 100 g.
  • These figures relate to two separate products, not the brand as a whole. Always check the pack you choose for allergen information.

Bolletje

Bolletje Volkoren Knäckebröd Vezelrijk is an option for anyone specifically looking for a fully wholegrain flour base.

  • Jumbo’s product information lists 14 g of fibre per 100 g for this option.
  • The product contains gluten-containing cereals and sesame, among other ingredients; check the pack for the full allergen information.

Albert Heijn

This own-label range includes wholegrain and golden-brown crispbread options to compare.

  • The different products give you a starting point for comparing a fully wholegrain option with a milder one.
  • Check the ingredients, nutritional information and allergens on the pack for each option.

Jumbo

Jumbo stocks both wholegrain and golden-brown crispbread in this product range.

  • The two descriptions make it easier to compare different types of flour.
  • According to its product information, Jumbo Knäckebröd Goudbruin contains wheat flour; its brown colour doesn’t make it fully wholegrain.

Goud Gebakken (ALDI)

Goud Gebakken Knäckebröd volkoren is an own-label option in a pack of 25 pieces, weighing 375 g in total.

  • The number of pieces and pack size make it easier to work out how many packs you’ll need for breakfast.
  • Check the specific pack for exact ingredients, nutritional values and allergens.

Ryvita

Ryvita Wholegrain Crackerbread is an international crackerbread option whose ingredients you can compare with other products.

  • Ryvita’s international product information lists wholemeal wheat flour as an ingredient.
  • That international product specification doesn’t tell you what the label says on a pack sold in the Netherlands; check the individual pack.

Crispbread and crackers on Joybuy

These products offer different starting points for weekend breakfast, from a wholegrain crispbread option to crackers whose flour types you can compare on the label. The right choice for a fussy eater will still depend on the taste they prefer and the ingredients in the specific pack.

g'woon Wholemeal crispbread, 375 g

g'woon Wholemeal knäckebröd, 375 g

An option to consider if you’re looking at a combination of wholemeal flour and white flour for breakfast. Before comparing it with fully wholegrain crispbread, check the types of flour and their proportions on the current label.

If you have allergies, check the allergen information on the pack too.

View on Joybuy
Bolletje wholegrain crispbread, 265 g

Bolletje wholegrain crispbread, 265 g

An option to look at if a fully wholegrain flour base is your priority for breakfast. Jumbo’s product information lists 14 g of fibre per 100 g for Bolletje Volkoren Knäckebröd Vezelrijk.

Check the pack for up-to-date nutritional information and allergens, including the statement about lupin.

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g'woon wholegrain crispbreads, 125 g

g'woon Wholegrain crispbreads, 125 g

A smaller pack to consider if you’d like to serve crispbreads at breakfast. Check the current label to see which types of flour have been used, and compare fibre on a like-for-like basis, such as per 100 g.

If you have allergies, check the ingredients and allergen information on the pack.

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Wasa High-Fiber crackers, 300 g

Wasa High-Fiber crackers, 300 g

A cracker to compare if you’re weighing up different types of flour and nutritional values per 100 g. The name High-Fiber on its own doesn’t mean that all the flour used is wholegrain; check the ingredients list to find out.

Check the allergen information on the specific pack too.

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Wasa Thin Crisp Rosemary & Salt crackers, 190 g

Wasa Thin Crisp Rosemary & Salt crackers, 190 g

An option to consider if rosemary and salt would go well with your weekend breakfast toppings. If you’re comparing this cracker with wholegrain crispbread, check the types of flour and fibre on the current label.

For allergen information, check the pack for this specific option.

View on Joybuy

Frequently asked questions

Is golden-brown crispbread the same as wholegrain?

No. The colour and the name ‘golden-brown’ don’t prove that all the flour is wholegrain. According to the Netherlands Nutrition Centre, the term wholegrain requires fully wholegrain flour; Jumbo’s product information lists both wholemeal wheat flour and wheat flour in Wasa Goudbruin.

How can I find a middle ground for a fussy eater?

You could serve an option made with both wholegrain flour and white flour alongside fully wholegrain crispbread, then see which taste works best at the table. Compare the ingredients and fibre per 100 g; a flour blend isn’t the same as a fully wholegrain product.

Does crispbread automatically contain iodised salt?

No, you can’t assume that all crispbread does. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt, so check the label on the pack you’ve chosen if this matters to you.

Which allergens should I check in crispbread?

Always check the allergen information on the specific pack, even if you already know the brand. For example, according to its product information, Bolletje Volkoren Knäckebröd Vezelrijk contains wheat, rye, barley and sesame, and may contain lupin.

How should I store an opened pack until next weekend?

Keep it somewhere dry and in a tightly sealed container, following the instructions on the packaging. The product information for Wasa Volkoren and Bolletje Volkoren Knäckebröd Vezelrijk recommends storing them in a dry, sealed place after opening.