Who is this comparison for?

Breakfast shoppers who compare sugars first

You want to compare the ‘of which sugars’ value per 100 g rather than rely on a product name. Albert Heijn’s product information gives sugar values of 0.4 g to 2.0 g per 100 g for the varieties discussed here.

Breakfast shoppers who also consider fibre and grains

As well as sugars, you compare the grain base and fibre content. According to Albert Heijn’s product information, the Bolletje and Wasa varieties discussed contain 14 g, 20 g or 26 g of fibre per 100 g, depending on the product.

People who often replace bread

You want to know whether a crispbread suits your allergen requirements, and you also keep an eye on salt and iodine. The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands. Check the ingredients in your crispbread rather than assuming it has the same composition.

What should you look for when choosing?

Start with the nutritional information per 100 g, then consider which other feature matters most for your breakfast.

What to consider What should you check? Who is this important for?
Sugars Compare ‘of which sugars’ per 100 g and consider the toppings you want to use. If I mainly want to compare products with lower sugar values, I start with the same unit of measurement. Around 42% of consumers make this sugar comparison their priority.
Fibre and grain base Check the fibre content per 100 g and which grains the product contains. For my regular breakfast, I want to know how much fibre my chosen product contains as well as its sugar content. This is a priority for around 33% of consumers.
Allergens and replacing bread Read the allergen information, compare salt per 100 g and, if you regularly replace bread, check the ingredients for iodised baker’s salt. If I often replace bread with crispbread, I first want to check that the ingredients suit what I eat. For around 25% of consumers, these kinds of dietary and bread-replacement questions matter most.

Common mistakes

  • Assuming the search term ‘reduced sugar’ is a product claim

    A search term doesn’t confirm what’s stated on a packet or how one product compares with another variety.

    Compare the ‘of which sugars’ value per 100 g across the products you’re considering.

  • Comparing only the sugar figure

    According to Albert Heijn’s product information, Leksands Zaden & zeezout contains 0.4 g of sugars, 16 g of fibre and 1.2 g of salt per 100 g. The sugar figure alone therefore doesn’t give you the full nutritional picture.

    Compare sugars, fibre and salt per 100 g before making a regular breakfast choice.

  • Automatically treating crispbread as an iodine-rich substitute for bread

    The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands. This doesn’t tell you whether a particular crispbread contains iodised baker’s salt.

    If you often replace bread, read the ingredients list for your chosen product and take the rest of your diet into account.

  • Overlooking allergens in a wholemeal variety

    The rye varieties discussed contain gluten. According to Albert Heijn’s product information, Bolletje Volkoren knäckebröd vezelrijk contains ingredients including wheat, rye, barley and sesame.

    If you need to avoid gluten or other allergens, check the current packaging. If you need to avoid gluten, only choose a variety explicitly labelled gluten-free.

Brands compared

Wasa

The varieties discussed range from wholegrain rye to a product specifically labelled gluten-free.

  • According to Albert Heijn’s product information, Wasa Volkoren contains 1.5 g of sugars and 20 g of fibre per 100 g, while Wasa Vezelrijk contains 2.0 g of sugars and 26 g of fibre per 100 g.
  • Wasa Volkoren contains rye and gluten. Wasa Glutenvrij en lactosevrij classic is a different variety; the same product information gives it 2.0 g of sugars and 7 g of fibre per 100 g.

Leksands

The two varieties discussed offer consumers comparing sugars a choice of different combinations.

  • According to Albert Heijn’s product information, Leksands Knäcke original contains 0.5 g of sugars and 20 g of fibre per 100 g, while Leksands Zaden & zeezout contains 0.4 g of sugars and 16 g of fibre per 100 g.
  • Both varieties discussed contain rye and gluten and list 1.2 g of salt per 100 g.

Bolletje

The wholemeal variety discussed lets you compare sugars, fibre and salt on the same basis.

  • According to Albert Heijn’s product information, Bolletje Volkoren knäckebröd vezelrijk contains 1.5 g of sugars, 14 g of fibre and 0.97 g of salt per 100 g.
  • The ingredients information lists wheat, rye, barley and sesame. Check the packaging if you need to avoid these allergens.

Crispbread and crackers at Joybuy

These products offer different grain bases and pack sizes to compare for a weekday breakfast. Check the current nutritional and allergen information for each product; ‘Light’ or ‘High-Fiber’ in a name is no substitute for checking.

Bolletje Whole Grain Crispbread, 265 g pack

Bolletje Whole Grain Crispbread – 265 g

A choice for anyone who wants to compare sugars and fibre at breakfast. Joybuy’s product information lists 1.5 g of sugars, 14 g of fibre and 0.97 g of salt per 100 g. Check the current packaging for allergens if you need to avoid certain grains or sesame.

View at Joybuy
g'woon Wholemeal Crispbread, 375 g pack

g'woon Wholemeal Crispbread – 375 g

A wholemeal crispbread to consider if you’re comparing different grain products for a weekday breakfast. The pack contains 375 g. Read the nutritional information per 100 g and the allergen list before choosing.

View at Joybuy
Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers – 300 g

A cracker option to compare with other crispbreads and crunchy grain products for breakfast. The pack contains 300 g. Compare the nutritional information per 100 g and check the allergens on the label.

View at Joybuy
Bolletje Light Crispbread Golden Crisp, 240 g pack

Bolletje Light Crispbread Golden Crisp – 240 g

A crispbread to compare with other products for a quick breakfast. The pack contains 240 g. Don’t assume ‘Light’ in the product name tells you the sugar content; compare the nutritional information per 100 g instead.

View at Joybuy
Wasa Wholegrain Crispbread, 260 g pack

Wasa Wholegrain Crispbread – 260 g

A wholegrain crispbread to compare if you’re looking for a grain-based option for a weekday breakfast. The pack contains 260 g. Check the current nutritional and allergen information before comparing it with other varieties.

View at Joybuy

Frequently asked questions

Does a lower sugar figure tell you enough about crispbread for breakfast?

No. Compare ‘of which sugars’ per 100 g, but also look at fibre, salt, ingredients, allergens and the toppings you use. According to Albert Heijn’s product information, Leksands Zaden & zeezout contains 0.4 g of sugars and 16 g of fibre per 100 g, compared with 1.5 g of sugars and 20 g of fibre per 100 g for Wasa Volkoren.

Does crispbread automatically provide iodine when used instead of bread?

No. A particular crispbread doesn’t automatically provide iodine just because it can replace bread. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may only be present in bread substitutes through added baker’s salt; manufacturers aren’t required to use this salt. Check the ingredients list, especially if you often replace bread.

Can I choose rye crispbread if I need to avoid gluten?

Not if the rye crispbread contains gluten, as the Wasa Volkoren discussed here does. According to Albert Heijn’s product information, Wasa Glutenvrij en lactosevrij classic is labelled gluten-free. Always check the current label of your chosen variety to make sure it meets your specific allergen requirements.

How should I store crispbread after opening?

Keep it in a cool, dry place and seal the pack tightly. These are the storage instructions on the Joybuy product page for Wasa Volkoren Knäckebröd. For other varieties, follow the instructions on the packaging.