Which option is right for you?

The regular wholemeal breakfast eater

You often use crispbread as a base for savoury toppings and want to know which grains it contains and how much fibre you get per serving. According to the Netherlands Nutrition Centre, a 10-gram piece of wholemeal crispbread contains an average of 1.4 grams of fibre; the amount in your product may vary.

The fan of seeds and savoury toppings

You’re looking for a base with a more pronounced flavour or a different texture, perhaps from sesame or pumpkin seeds. Check the ingredients and allergens for each variety: a different flavour can also mean a different recipe.

The breakfast eater with a specific dietary requirement

You need to avoid gluten or are specifically looking for a product with more protein. A high-protein variety isn’t automatically gluten-free, and if a product is gluten-free, the other allergens listed on the label still matter.

What should you look for when choosing?

First decide which feature matters most for your breakfast. Then compare the nutritional information per 100 g and per serving: pieces of crispbread can vary in weight.

What to look forWhat to check when buyingWho it matters to
Wholemeal and fibre Check the grains in the ingredients list and compare fibre per 100 g and per serving. If I often eat crispbread with savoury toppings, I mainly want to know what the grain base adds to my breakfast. Around 29% of consumers put this need first.
Flavour and texture Check which seeds have been used and whether the shape works well with your toppings. With simple toppings, I want the crispbread itself to have flavour and a satisfying crunch. This matters most to around 24% of consumers.
Protein per serving Compare the amount of protein per piece or serving as well as the amount per 100 g. If I’m keeping an eye on protein at breakfast, I want to know how much I get from my usual serving. Around 18% of consumers put this question first.
Practical choice Check the pack size and whether you can find your preferred variety at your usual shop. I want to choose a pack that suits how often I eat crispbread, without having to switch to another variety all the time. Around 17% of consumers prioritise practicality.
Gluten and allergens If needed, look for a clear gluten-free label and read the full allergen and may-contain information. If I need to avoid gluten or another allergen, I need to be able to check the label on this specific pack. This is the main concern for around 12% of consumers.

Common mistakes

  • Assuming eye-catching packaging guarantees nutritional quality

    A distinctive flavour or product name doesn’t tell you how much fibre or salt a serving contains.

    Compare the ingredients and nutritional information of products that suit your breakfast instead of judging them by their appearance.

  • Confusing wholemeal or rye with gluten-free

    Rye and wheat contain gluten. So a label such as wholemeal or multiseed is no substitute for a gluten-free label.

    If you need to choose a gluten-free product, also check the allergen statement and any warnings about traces.

  • Overlooking allergens in a seeded variety

    Seeded crispbread may contain sesame; ingredients and possible traces can vary between varieties.

    Read the allergen information on the specific pack, even if you’ve bought a different variety from the same brand before.

  • Leaving an opened pack unsealed

    Crispbread that isn’t properly sealed can lose its crunch.

    Seal the pack carefully after opening and store it somewhere dry. The Netherlands Nutrition Centre recommends keeping opened crispbread in a kitchen cupboard for up to one month.

Brands to compare

Wasabröd / Wasa

Wasa offers, among other options, wholemeal, sesame, high-protein and gluten-free-labelled varieties. Assess each one individually: these labels aren’t interchangeable.

  • Jumbo lists 20,0 g of protein per 100 g for Wasa Protein Wheat; the product description for Wasa Sesame & Sea Salt states that it is gluten- and lactose-free.
  • Protein Wheat contains wheat and gluten. Check the other allergen information for the sesame variety too.

Ryvita

Ryvita is worth considering if you’re looking for a simple rye-based option. According to Ryvita, Original Crispbread contains wholemeal rye flour, rye flour and salt.

  • The ingredients in Original Crispbread clearly show which grains it is made from.
  • Rye contains gluten, so this rye variety isn’t suitable if you need to avoid gluten.

Albert Heijn

The own-brand range includes wholemeal and seeded varieties that you can compare side by side.

  • The different varieties let you compare the grain base and added seeds directly.
  • Albert Heijn says product information may change; check the information for the product you choose for its ingredients and allergens.

Jumbo

Jumbo’s own-brand range includes varieties made with wholegrain cereals, sesame or pumpkin seeds.

  • The varieties let you choose between a simple grain base and a product with seeds.
  • Don’t assume all the varieties have the same ingredients: for example, Jumbo lists wheat flour as an ingredient in its pumpkin seed variety.

Lidl

Lidl lists crispbread among its breakfast and topping options.

  • You can include it when comparing crispbreads for savoury toppings.
  • Check the pack for the ingredients, nutritional information and allergens in the variety you’re looking at.

Aldi

Aldi lists Goud Gebakken wholemeal crispbread and robust crispbread with seeds.

  • The two types offer a choice between a wholemeal variety and one with seeds.
  • Compare the nutritional information and allergens on the pack of the variety you choose; don’t assume a label that applies to one variety also applies to the other.

Crispbread for different breakfast preferences

These Joybuy products are mainly wholemeal varieties for everyday use, plus one sesame variety for anyone looking for a different flavour. If you have a dietary requirement, always check the information on the individual pack.

Bolletje wholemeal crispbread, 265 g

Bolletje wholemeal crispbread, 265 g

A wholemeal variety to compare if you regularly eat crispbread with savoury toppings. The pack contains 265 g; check the label for fibre per serving and allergen information.

View at Joybuy
g'woon wholemeal crispbread, 375 g

g'woon wholemeal crispbread, 375 g

A second wholemeal option for savoury toppings, in a 375 g pack. Compare the fibre per serving with other wholemeal varieties and read the allergen statement on this pack.

View at Joybuy
Wasa Wholegrain crispbread, 260 g

Wasa Wholegrain crispbread, 260 g

A wholemeal variety to compare with other grain bases. The pack contains 260 g; check the ingredients and don’t rely on the name alone to assess fibre per serving.

View at Joybuy
Wasa Rustic crispbread, 215 g

Wasa Rustic crispbread, 215 g

A crispbread variety to consider if you’d like a different base for savoury toppings. The pack contains 215 g; read the ingredients and nutritional information before comparing it with a wholemeal variety.

View at Joybuy
g'woon sesame crispbread, 5 pieces

g'woon sesame crispbread, 5 pieces

A sesame variety to consider if you’re looking for a different flavour for your savoury breakfast. The listed variety contains 5 pieces; check the allergen information because it contains sesame.

View at Joybuy

Frequently asked questions

Is premium crispbread automatically a healthier choice?

No. Check the ingredients, fibre, salt and serving size of the specific varieties you’re considering. A distinctive flavour or a special-looking pack won’t give you the full picture.

How do I choose crispbread if I need to avoid gluten?

Choose a product with a clear gluten-free label and read the full allergen information. Wheat, rye and barley contain gluten, so a label such as wholemeal doesn’t mean the crispbread is gluten-free.

Does crispbread automatically contain iodine because it uses baker’s salt?

No, don’t assume all crispbread contains iodine. If this matters to your choice, check the ingredients of the specific product for baker’s salt. The fact that Dutch rules on iodine in bakery products exist doesn’t prove that every variety contains it.

How do I compare the fibre in two types of crispbread?

Compare both the amount per 100 g and the amount per serving. According to the Netherlands Nutrition Centre, a 10 g piece of wholemeal crispbread contains an average of 1.4 g of fibre, but the weight and nutritional value of individual products can vary.

What should I look for if I want to eat less salt?

Compare the salt per 100 g and factor in how many pieces you usually eat. This helps you judge the value on the label in the context of your own serving, rather than relying on the product name alone.