Who is this choice relevant to?

Families looking for a large pack

If several people are eating from the same pack, the net weight and stated number of pieces or servings are more useful than the size of the box.

People who want to serve sugar-coated aniseed sprinkles

If you want to serve the sprinkles on a crunchy base, first choose between crispbread and the round shape of a rusk. Jumbo lists rusks and crispbread as separate product categories.

Shoppers who read labels carefully

If you have specific ingredient or allergen requirements, the information on the pack you choose is what matters. Check the ingredients too if you want to know whether baker’s salt has been used.

What should you look for when choosing?

First decide whether you want round rusks or are considering crispbread as an alternative. If you choose crispbread, compare the pack size and the label of the variety you want to buy.

What to consider What to check when buying Who it matters to
Family-sized supply Compare the net weight and, where stated, the number of pieces or servings per pack. I want enough at home for several occasions and don’t want to judge by the size of the box; for around 46% of consumers, stocking up would be the main reason to buy.
Base for the sprinkles Choose deliberately between the shape of crispbread and round rusks; they are different product categories. When serving the sprinkles, the shape matters more to me than the amount in the pack. This serving choice would come first for around 36% of consumers.
Ingredients and allergens Read the allergen information for the exact variety and check the ingredients if baker’s salt is relevant to your choice. I need to be able to check whether the ingredients in this pack suit my dietary needs; for around 18% of consumers, checking the label would be the main reason for their choice.

Common mistakes

  • Assuming a large box means there’s a lot inside

    A large box doesn’t tell you how much crispbread or how many servings it contains. Jumbo lists 25 servings for its 375 g wholegrain pack.

    Check the net weight, and compare the number of pieces or servings only when this information is provided for the packs in question.

  • Buying crispbread when you mean round rusks

    Rusks and crispbread are different product categories. A pack of crispbread won’t give you the round rusk shape for serving the sprinkles.

    If that shape matters for the occasion, look in the rusk category instead.

  • Assuming every pack contains baker’s salt

    The Netherlands Nutrition Centre names baker’s salt as a possible source of added iodine. That doesn’t mean every variety of crispbread is made with it.

    Check the ingredients on the pack you choose rather than assuming it contains baker’s salt.

  • Assuming wholegrain means allergen-free

    Jumbo’s product information lists wheat and rye in its 375 g wholegrain crispbread. So the wholegrain label is no substitute for checking the allergens.

    If you have an allergy or dietary restriction, read the current ingredients and allergen information on the exact pack.

Brands to consider

Jumbo

The own-label range includes a wholegrain crispbread pack for anyone looking to stock up for the family.

  • Jumbo lists 375 g and 25 servings for Knäckebröd Volkoren 5 x 5 stuks.
  • The product information lists wheat and rye; check the pack for the rest of the allergen information too.

Wasa

Wasa offers several types of crispbread, including 300 g packs that Jumbo lists as Lightweight and High-Fiber.

  • The varieties give you a choice of product type within the same brand.
  • Check the ingredients and allergens for each variety; information for one Wasa product won’t necessarily apply to another.

Leksands

The Original variety is a rye crispbread in a 200 g pack.

  • For this variety, Jumbo lists 97% wholemeal rye flour in the ingredients.
  • The 200 g pack contains less than the 300 g and 375 g packs mentioned; rye is a gluten-containing cereal.

Crispbread on Joybuy

These crispbread packs are options if you want to serve sugar-coated aniseed sprinkles on crispbread or are looking for a pack for several occasions. If you specifically want the round shape of a rusk, choose rusks instead.

Wasa Lightweight Crackers, 300 g pack

Wasa Lightweight Crackers 300 g

An option if you’re looking for a 300 g pack of crispbread to serve with sugar-coated aniseed sprinkles.

Check the pack for the number of crackers, and for any ingredients and allergens relevant to you.

View on Joybuy
Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers 300 g

A 300 g crispbread option to consider when comparing packs for several occasions.

If you want to compare nutritional information, check the fibre per 100 g on the label. Check the ingredients and allergens for this variety too.

View on Joybuy
Bolletje Light Crispbread Golden Crisp, 240 g pack

Bolletje Light Crispbread Golden Crisp 240 g

A crispbread option if you’re considering something other than round rusks for serving sugar-coated aniseed sprinkles.

The pack contains 240 g. For a family-sized supply, compare the stated number of pieces too, and read the ingredients and allergens on the pack.

View on Joybuy

Frequently asked questions

Is crispbread the same as rusks for sugar-coated aniseed sprinkles?

No, rusks and crispbread are different products; Jumbo lists them separately too. Crispbread can be another crunchy base for the sprinkles, but choose rusks if you want the round shape.

Does crispbread have to contain iodised baker’s salt?

No, don’t assume that every crispbread is made with baker’s salt. The Netherlands Nutrition Centre names baker’s salt as a possible source of added iodine; check the ingredients on the pack of the product you choose.

How should I store a large pack of crispbread after opening?

Follow the storage instructions on the pack. For Jumbo Knäckebröd Volkoren, the product information says to store in a cool, dry place and seal well after opening.

Is a family-sized wholegrain pack suitable if someone needs to avoid gluten?

Not without checking the exact variety. Jumbo lists wheat and rye in its 375 g wholegrain pack; whenever you choose a different pack, check its own ingredients and allergen information.