What should you look for when choosing?
First, work out which ingredients and warnings matter to you. Then compare how much you use and the nutritional information you care about.
| What to consider |
What should you check? |
Who should pay particular attention? |
| Gluten-containing cereals |
Check which cereals are listed in the ingredients and, if you need to avoid gluten, look for a statement on the exact pack. According to the European Union, rye, wheat and barley are gluten-containing cereals. |
If I need to avoid gluten, I want to be able to rule out a crispbread variety if its cereals aren’t suitable. Around 36% of consumers prioritise this check. |
| Other allergens and possible traces |
Check both the allergens present and any warnings such as ‘may contain’ on the current packaging, even if the product is labelled gluten-free. |
If you’re allergic to sesame or milk, for example, you should also take warnings about possible traces into account. This is the main consideration for around 29% of consumers. |
| Pack size and storage |
Compare the net weight with how much you use, and check how to store the pack after opening. For the varieties mentioned, Jumbo lists sizes including 265 g and 375 g. |
If I only eat crispbread occasionally, I want to choose an amount I can finish. Around 21% of consumers give this the highest priority. |
| Nutritional information |
Compare fibre and salt on the same basis, such as per 100 g. If you regularly use crispbread instead of bread, don’t assume the product name tells you anything about its iodine content. |
When the nutritional profile is the deciding factor for me, I want to compare the values on the label rather than rely on the word ‘wholegrain’. This is the main consideration for around 14% of consumers. |
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Frequently asked questions
Is ordinary rye crispbread gluten-free?
No. According to the European Union, rye is a gluten-containing cereal, as are wheat and barley. If you need to avoid gluten, check the whole pack and look for a gluten-free statement. Also check for any other allergens that matter to you.
Do allergens have to be listed on the packaging?
Yes. According to the Netherlands Food and Consumer Product Safety Authority, the 14 legally designated allergens must be listed on the label. Read the information on the exact pack you’re buying, including the ingredients and any warnings.
What does ‘may contain’ mean for my choice?
This warning indicates that the allergen may be present due to cross-contamination; it doesn’t mean it’s an intended ingredient. Follow the advice that applies to your specific allergy when considering the warning, and don’t rely on information for a different variety.
Does crispbread automatically provide as much iodine as bread?
No, the product name won’t tell you that. The Netherlands Nutrition Centre states that using baker’s salt in bread isn’t compulsory. If you often replace bread and want to compare nutritional content, check the information for the specific crispbread.
How can I choose a smaller pack and avoid leftovers?
First, choose a variety whose ingredients and warnings suit your allergen requirements. Then compare the net weight with how much you use: for the varieties mentioned, Jumbo lists 265 g and 375 g and advises sealing the pack well after opening.