Who is this choice relevant to?

If you’re watching your sugar intake

You want to put out crackers for your guests, so you compare the sugar content per 100 g. If you also want to avoid added sugar, check the ingredients list separately for sugar or syrup.

If you’re looking for crackers to go with different toppings

You want to serve something crunchy with sweet or savoury toppings. A light, plain cracker and a more robust wholegrain or seeded variety won’t necessarily serve the same purpose.

If you’re catering for guests with allergies

Before serving, you want to know which ingredients and allergens are listed on the packaging of each variety you’ve chosen. This matters more than relying on the product name alone, such as ‘wholegrain’ or ‘seeded cracker’.

What should you look for when choosing?

Start by comparing the sugar content of similar crackers. Then choose a texture to suit your toppings and check the packaging information for all your guests.

What to consider What to check when buying Who should pay particular attention?
Sugars Compare the ‘of which sugars’ figure per 100 g for the same type of cracker. Also check the ingredients if you want to limit added sugar. I want to choose crackers for coffee whose sugar content I can compare, rather than relying on the front of the pack alone. Around 45% of consumers prioritise sugar content.
Texture and toppings Choose between a light, plain cracker and a firmer wholegrain or seeded variety, depending on the toppings you plan to serve. If I’m putting out different toppings, I want the crackers to go well with them and be easy to share. For around 33% of consumers, how easy they are to serve matters most.
Allergens Read the ingredients, highlighted allergens and any ‘may contain’ statements on the packaging of the specific variety. I want to know whether every guest can eat a cracker before I put the plate out. This is the top priority for around 22% of consumers.

Common mistakes

  • Assuming ‘low carb’ or ‘high-fibre’ means ‘low sugar’

    These terms refer to different properties. A cracker marketed for its carbohydrate or fibre content doesn’t automatically contain less sugar.

    To compare sugar content, check the separate ‘of which sugars’ figure per 100 g.

  • Checking only the nutrition table when you want to avoid added sugar

    The table shows the sugars present, but the ingredients list helps you see whether sugar has been added as an ingredient. Albert Heijn lists both 3.5 g of sugars per 100 g and sugar in the ingredients for AH Luchtige crackers naturel.

    First check the total sugar content, then read the ingredients on the same pack.

  • Serving wholegrain or seeded crackers without checking for allergens

    The crackers described by Bolletje include cereals containing gluten and sesame. For its seeded variety, the brand also notes possible traces of egg, milk and nuts.

    Ask your guests about any relevant dietary requirements and keep the current packaging to hand so you can check the ingredients.

  • Treating an old product description as a definitive label

    Recipes and packaging can change, so information you read earlier may not match the product you’re serving now.

    Before buying and serving, check the nutrition information, ingredients, allergens and best-before date on the packaging you’re actually using.

Brands to consider

Bolletje

Bolletje offers light wholegrain crackers and seeded crackers, among other varieties. The distinction between wholegrain cereals or carbohydrates doesn’t replace a comparison of sugar content.

  • Bolletje says its Lichte Crackers Volkoren are made from 100% wholegrain cereals.
  • Bolletje says its 45% Zadencrackers contain 30% less carbohydrate than other breakfast crackers. That comparison alone doesn’t tell you anything about sugar content; check the allergens for your chosen variety too.

Albert Heijn

AH Luchtige crackers naturel provide a useful comparison point for a light, plain cracker.

  • Albert Heijn lists 3.5 g of sugars and 8.4 g of fibre per 100 g for this variety.
  • The ingredients list also includes sugar. Check the packaging if you’re keeping an eye on added ingredients as well as total sugar content.

Jumbo

Jumbo Luchtige Crackers Naturel are another plain variety whose nutritional values you can compare.

  • Jumbo lists 3.5 g of sugars and 8.4 g of fibre per 100 g for this variety.
  • The ingredients include wheat and sugar. Check the allergen information on the packaging before offering these crackers to guests.

Goud Gebakken bij ALDI

Under the Goud Gebakken range, ALDI offers both Low Carb Crackers and thin rye crackers to suit different preferences.

  • ALDI lists 1.2 g of carbohydrates per cracker for its Low Carb Crackers.
  • Carbohydrates per cracker aren’t a substitute for the ‘of which sugars’ figure per 100 g if your aim is to choose crackers with less sugar.

Lidl

Lidl lists light crackers in plain and high-fibre varieties, in 250 g packs.

  • When choosing between plain and high-fibre, you can start by deciding which type of cracker you’d prefer.
  • To compare sugar content, check the nutrition information and allergens on the packaging of the specific variety.

Crackers for your coffee table

This selection of Joybuy products includes wholegrain rye crispbread, other crunchy crackers and a cracker marketed as low carb. First choose a type to suit your toppings, then check the sugars and allergens on each pack. The ‘low carb’ label doesn’t answer the question of sugar content on its own.

Pack of Wasa Sourdough Rye Crackers, 235 g

Wasa Sourdough Rye Crackers, 235 g

A rye cracker to consider if you want to serve a crunchy base for toppings with your coffee. Compare the sugars per 100 g and check the ingredients and allergens on the packaging.

View at Joybuy
Pack of Wasa High-Fiber Crackers, 300 g

Wasa High-Fiber Crackers, 300 g

An option if you want a crunchy cracker and are also thinking about fibre. Assess the sugar content separately and read the allergen information before serving these to guests.

View at Joybuy
Pack of g'woon Wholemeal Crispbread, 375 g

g'woon Wholemeal Crispbread, 375 g

A wholemeal crispbread to put out alongside other toppings. Compare the nutrition information per 100 g and check the allergens on the current packaging.

View at Joybuy
Pack of Leev Organic Low-Carb Tomato Oregano Crackers, 80 g

Leev Organic Low-Carb Tomato Oregano Crackers, 80 g

A tomato and oregano variety for anyone considering a cracker with a more pronounced flavour. Check the ‘of which sugars’ figure per 100 g separately from the low-carb label, and read the allergen information before serving.

View at Joybuy
Pack of Bolletje Light Crispbread Golden Crisp, 240 g

Bolletje Light Crispbread Golden Crisp, 240 g

A light cracker to consider if you want a lighter base for toppings. If you’re choosing based on sugar content, check the nutrition table rather than relying on ‘Light’ in the name. Check the allergens too.

View at Joybuy

Frequently asked questions

How can I check whether a cracker is low in sugar?

Read the ‘of which sugars’ figure per 100 g and compare crackers of the same type. The Voedingscentrum sets a maximum of 5 g of sugars per 100 g for the ‘low sugar’ nutrition claim. Also check the ingredients list if you want to limit added sugar.

Does ‘low carb’ mean a cracker contains little sugar?

No. The label refers to carbohydrates and doesn’t tell you the sugar content separately. For example, ALDI lists 1.2 g of carbohydrates per cracker for Goud Gebakken Low Carb Crackers. If you’re watching your sugar intake, compare the ‘of which sugars’ figure per 100 g on the packaging.

What should I check if a guest has a food allergy?

Before serving, read the ingredients and allergen information for each specific cracker you’re offering. The Netherlands Food and Consumer Product Safety Authority explains allergen labelling. For the product types discussed here, cereals containing gluten and sesame are among the things to look out for, although the information varies by variety.

How can I keep crackers crunchy after opening?

Reseal the pack securely after opening and store the crackers in a dry place, following the instructions on the packaging. Jumbo advises resealing the pack of its Luchtige Crackers Naturel, while Albert Heijn recommends keeping its light plain crackers in a closed tin in a cool, dark, dry place.

Can I use the nutrition information on a product page to help me choose?

Use it to shortlist products, but check the packaging you’ve bought before serving. Albert Heijn says that ingredients, nutritional values and allergen information can change when products are updated.