Weekend breakfast fans keeping an eye on fibre
You want to know how much fibre your breakfast cereal provides per 100 g and in your own serving. You don’t mind a bran-like taste or texture, and other plant-based foods are also part of your diet.
Who is this comparison for?
Flakes shoppers comparing sugars too
You don’t want to look at fibre alone when choosing between, for example, fruit flakes and less sweet varieties. The Netherlands Nutrition Centre recommends comparing similar breakfast cereals using their nutrition information per 100 g.
Shoppers who need to check for gluten or allergens
You need to know whether the exact variety is suitable for you. Check the current ingredients and allergen information on the packaging; don’t rely on the type of grain or product range name alone.
What should you look for when choosing?
First, compare breakfast cereals per 100 g for the same weekend meal. Then decide whether fibre, the balance with sugars or the familiar texture of cornflakes matters most to you.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Fibre | Compare fibre per 100 g, then consider how much you put in your bowl. Jumbo lists 26.0 g of fibre per 100 g and 10.0 g per 40 g serving for Kellogg's All-Bran Fibre Plus. | If fibre is my priority, I want to know what my own bowl provides, and I don’t mind a bran-like texture. Around 42% of consumers give this need the highest priority. |
| Fibre and sugars | Check both figures per 100 g; check the ingredients too if you want to take sweeteners into account. Jumbo lists 8.8 g of fibre and 23 g of sugars per 100 g for All-Bran Fruit'n Fibre, and 7.2 g of fibre and 1.3 g of sugars per 100 g for Jumbo Special Flakes. | With fruit flakes, I don’t want to judge by the fibre figure alone, because sugars matter just as much to my choice. For around 33% of consumers, this balance comes first. |
| Familiar flakes | Check whether the fibre content of cornflakes suits your needs, and check the current packaging and availability. Kellogg's Netherlands lists 3.0 g of fibre per 100 g for Corn Flakes. | I prefer familiar cornflakes to bran flakes, but want to know how much fibre I’m choosing. This is the most important consideration for around 25% of consumers. |
Common mistakes
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Assuming regular cornflakes are the same as bran flakes
Kellogg's Netherlands lists 3.0 g of fibre per 100 g for Corn Flakes; Jumbo lists 26.0 g per 100 g for All-Bran Fibre Plus. You can’t tell the difference just from the product names.
If fibre content is your main reason for choosing, compare the figures per 100 g before deciding which texture you prefer.
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Assuming fruit flakes are automatically low in sugars
Jumbo lists both 8.8 g of fibre and 23 g of sugars per 100 g for All-Bran Fruit'n Fibre. So the fibre figure doesn’t tell you the sugar content.
When considering a fruit variety, compare its fibre and sugars with those of the other flakes you’re looking at.
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Comparing serving sizes from different packs directly
You can only make a fair comparison per serving if you know the stated serving size. It may not match the amount you put in your own bowl.
Start with the nutrition information per 100 g, then work out the figures for your own serving.
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Relying on old product information
Product ranges and information can change. Albert Heijn recommends checking the packaging, while Lidl says its cornflakes are only available in store.
Check current availability just before buying and read the packaging, especially if ingredients or allergens are important to you.
Relevant brands to compare
Kellogg's
Useful for comparing regular Corn Flakes with the All-Bran varieties mentioned; these figures apply to those specific products, not the brand as a whole.
- Kellogg's Netherlands lists 3.0 g of fibre per 100 g for Corn Flakes. Jumbo lists 26.0 g for All-Bran Fibre Plus and 8.8 g for All-Bran Fruit'n Fibre.
- Jumbo also lists 23 g of sugars per 100 g for All-Bran Fruit'n Fibre. For your chosen All-Bran variety, check the current ingredients and allergen information too.
Jumbo
A supermarket own-brand option for anyone wanting to compare Special Flakes with regular cornflakes.
- Jumbo lists 7.2 g of fibre and 1.3 g of sugars per 100 g for Special Flakes.
- Check the ingredients in Special Flakes if sweeteners or allergens affect your choice. Check current availability for regular Jumbo Cornflakes.
Albert Heijn
Albert Heijn’s online category includes both regular flakes and products called AH Bran flakes fruit and Kellogg's All-Bran Fruit'n Fibre.
- This category gives you a starting point for looking at different types of flakes side by side.
- Albert Heijn notes that ingredients, nutritional values and allergens can change. For a specific choice, check the current product information and packaging.
Lidl
Worth considering if you want to look at cornflakes in store and compare the packaging there.
- Lidl lists a 500 g pack of cornflakes as an item available in store only.
- Lidl Customer Care says it does not provide an online list of ingredients, allergens and nutritional values for food products. Check these details on the packaging.
ALDI / Golden Bridge
Golden Bridge is an option to consider if you want to compare regular cornflakes with other breakfast cereals.
- ALDI lists Golden Bridge Cornflakes alongside products including wholegrain muesli and a 7-grain breakfast cereal.
- Check the nutrition information and ingredients on the pack you choose before assessing Golden Bridge Cornflakes for fibre, sugars and allergens.
Breakfast cereals and alternatives at Joybuy
These products offer different ways to enjoy a cereal-based breakfast: granola and cruesli if you’re after a crunchy mix, and wheat breakfast cereal or porridge oats if you prefer a warm bowl. They aren’t interchangeable with cornflakes, so compare the nutrition information for the variety you choose.
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Brinta Whole Wheat Cereal Breakfast 500 g
An option to consider if you’d rather have a warm bowl of wheat for your weekend breakfast than crunchy cornflakes.
This is a 500 g pack. Check the packaging for the serving size you use and the allergen information.
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Holie's Granola Glutenfree Peanut Chocolate 330 g
For anyone considering crunchy granola with peanuts and chocolate instead of cornflakes; granola is a different type of product.
The pack contains 330 g. Check the current ingredients and allergen information, even if a description in the product name is important to you.
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Quaker Zs Cruesli Raisin & Hazelnut 400 g
A good fit if you’re after a crunchy cereal mix with raisins and hazelnuts, rather than regular cornflakes.
The pack contains 400 g. Compare fibre and sugars per 100 g, and read the allergen information for this variety.
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Quaker Oatmeal 600 g
An oat option if you’d rather make a warm bowl than eat cold, crunchy flakes.
The pack contains 600 g. Use the nutrition information per 100 g to compare products, then work out your own serving size.
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Brinta Oatmeal 450 g
For a warm breakfast with oats instead of a bowl of crunchy cornflakes.
The pack contains 450 g. Check the preparation instructions, serving size and allergen information for the variety you choose.
Frequently asked questions
How can I compare high-fibre flakes fairly?
First compare similar breakfast cereals per 100 g for fibre, sugars and salt. Then check the serving size on the label and how much you actually eat. The Netherlands Nutrition Centre recommends using the nutrition information per 100 g to compare products.
Is the ‘high fibre’ claim enough to help me choose flakes?
No. Also check the nutrition table and ingredients list for the specific product. The Netherlands Food and Consumer Product Safety Authority describes ‘high fibre’ as a nutrition claim under European rules; the claim alone doesn’t tell you how much sugar or salt a variety contains.
Can I choose All-Bran if I need to avoid gluten?
Don’t assume this is suitable for the All-Bran Fibre Plus and Fruit'n Fibre varieties mentioned: the product information lists wheat and barley. Check the allergen information on the exact pack every time you buy.
What if I prefer regular cornflakes?
You can choose regular cornflakes for their taste and texture, but assess the fibre content separately. Kellogg's Netherlands lists 3.0 g of fibre per 100 g for Corn Flakes. When comparing them with bran flakes, the figure per 100 g is a more useful starting point than the product name.
Is online product information enough when choosing based on allergens?
Check the current packaging too. Albert Heijn warns that product information can change, while Lidl says it doesn’t provide an online list of ingredients, allergens and nutritional values for food products.