Households focused mainly on fibre
If fibre is your top priority when shopping, compare how many grams of fibre each type of flakes provides per 100 g. Check the portion size shown on the pack too.
Who are these flakes for?
Large breakfast households
When several people share the same supply, the pack size and number of portions are practical factors to consider alongside the nutritional values.
Families comparing ingredients
If family members have different preferences or dietary requirements, check the sugars, salt, ingredients and allergen information as well as the fibre content.
What should you compare when choosing?
Start with the fibre per 100 g, so different portion sizes don’t skew the comparison. Then compare the pack size and the rest of the nutritional information.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Fibre per 100 g | Compare the fibre content per 100 g. Under EU Regulation (EC) No 1924/2006, the ‘high fibre’ nutrition claim requires at least 6 g of fibre per 100 g or 3 g per 100 kcal. | If fibre comes first for me, I want to know how much the flakes provide without relying on the front of the box. Around 42% of consumers give this fibre comparison top priority. |
| Pack size | Check the net weight and portion size. The packs of All-Bran Fibre Plus, Fruit'n Fibre and Special Flakes listed by Jumbo contain 500 g, 375 g and 350 g respectively. | When several family members are eating from the same pack, I want to work out how long it will last. For around 33% of consumers, planning their household’s supplies is the most important factor. |
| Sugars and ingredients | Compare the sugars and salt per 100 g, and read the ingredients and allergen information on the pack you choose. | If not everyone at home wants or can eat the same ingredients, I want to check the whole pack before making a choice for everyone. For around 25% of consumers, this label information comes first. |
Common mistakes
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Assuming all cornflakes are high in fibre
A product name doesn’t tell you how much fibre it contains. Kellogg's Netherlands lists 3.0 g of fibre per 100 g for Corn Flakes, which is below the 6 g per 100 g threshold for the EU ‘high fibre’ claim.
Check the nutrition table for the product you want to buy rather than relying on the category shown on the pack.
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Treating a fibre claim as a verdict on the whole product
Flakes that meet the fibre claim can still vary in other nutritional values. For example, Jumbo lists 23 g of sugars per 100 g for Kellogg's All-Bran Fruit'n Fibre.
As well as fibre, check the sugars, salt, ingredients and allergen information on the current pack.
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Mixing up nutritional values from different listings
Kellogg's Netherlands lists 27 g of fibre per 100 g for All-Bran Fibre Plus, while Jumbo lists 26 g per 100 g. Don’t mix these figures when comparing specific packs.
Make your final choice based on the nutritional information on the pack you’re actually buying.
Brands to consider
Kellogg's
The product ranges discussed here include classic Corn Flakes alongside several All-Bran varieties.
- Jumbo lists 26 g of fibre per 100 g for All-Bran Fibre Plus and 8.8 g per 100 g for All-Bran Fruit'n Fibre.
- Kellogg's Netherlands lists 3.0 g of fibre per 100 g for Corn Flakes. So check the variety: the brand name alone tells you nothing about its fibre content.
Jumbo
Jumbo Special Flakes is a supermarket own-brand option to compare with the bran flakes discussed here.
- Jumbo lists 7.2 g of fibre per 100 g and a pack size of 350 g.
- The same listing gives a salt content of 1.15 g per 100 g. So compare more than just the fibre.
Albert Heijn
Albert Heijn’s flakes range includes products such as AH Bran flakes wholegrain and AH Bran flakes fruit.
- These varieties give you two types of product to compare on the label.
- Check the current nutrition table for each variety before assessing its fibre or other nutritional values.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
When can flakes be labelled ‘high fibre’?
Under EU Regulation (EC) No 1924/2006, this nutrition claim can be used when a product contains at least 6 g of fibre per 100 g or at least 3 g of fibre per 100 kcal. Check the nutrition table on the pack you’ve chosen to see its fibre content.
Are ordinary cornflakes automatically high in fibre?
No. Kellogg's Netherlands lists 3.0 g of fibre per 100 g for its Corn Flakes, below the 6 g per 100 g threshold for the ‘high fibre’ claim. Check the nutrition table for any other cornflakes you’re considering.
Why compare sugars and salt as well as fibre in high-fibre flakes?
Fibre content doesn’t tell you everything about a product’s nutritional value. The Netherlands Nutrition Centre highlights differences between breakfast cereals in areas such as sugars, fibre and salt, so compare these values per 100 g on the packs you’re considering.
How do you choose flakes if someone at home needs to avoid certain ingredients?
Read the ingredients list and allergen information for each individual variety before choosing a pack for your household. Don’t rely on the product category or the ingredients in another variety from the same brand.