When choosing breakfast flakes, don’t go by the name ‘cornflakes’ alone. Check whether wholegrain cereal is listed in the ingredients of the exact product, and compare fibre, sugars, salt and allergens per 100 g. AH Bran flakes volkoren are an option if you’re looking for wholegrain wheat and fibre, while Jumbo Special Flakes contain no added sugars but do contain maltitol and 1.15 g of salt per 100 g. Before checkout, check that the right pack is available for your order, and read the label again when it arrives.
You want crunchy flakes with a clearly stated wholegrain base. AH Bran flakes volkoren list wholegrain wheat and 15 g of fibre per 100 g; Kellogg’s describes All-Bran Flakes as wholegrain wheat flakes with wheat bran. Compare the other nutritional values too, and make sure you’re comparing the same units.
You’re looking for flakes with no added sugars and want to know whether they contain sweeteners. Jumbo lists maltitol in Special Flakes. Check the salt content too, rather than relying on a single statement on the pack.
You’re ordering breakfast flakes with your groceries and want to make sure the right variety and pack are in your basket. Check the ingredients and allergens just before placing your order, then compare that information with the label on the pack you receive.
First, decide whether you specifically want wholegrain cereal: ‘cornflakes’ alone tells you nothing about whether a product contains a wholegrain ingredient. Then compare the nutritional information per 100 g and check that the exact pack is available to order online.
| What to consider | What to check when buying | Who should pay particular attention? |
|---|---|---|
| Wholegrain cereal and fibre | Look for an explicitly named wholegrain ingredient and compare fibre per 100 g, not per serving, as serving sizes can vary. | If I’m looking for wholegrain flakes rather than regular cornflakes, I want to be able to compare the cereal and fibre content. For around 42% of consumers, a wholegrain base would be the main consideration. |
| Sugars, sweeteners and salt | Read the ingredients and compare the information about added sugars, any sweeteners and salt per 100 g. | I want to avoid added sugars without overlooking sweeteners or salt content. For around 33% of consumers, this combination would determine their choice. |
| Online availability and packaging | Check the exact variety in your basket and read the current ingredients and allergens on the product page. | If I’m having breakfast flakes delivered with my weekly shop, I want the pack I intended to order and the chance to check its label. The right option to order online would be the priority for around 25% of consumers. |
These are different things. Albert Heijn lists both 74% wholegrain wheat and 12 g of added sugars per 100 g for AH Bran flakes volkoren.
Check the wholegrain ingredient and the nutritional information separately before choosing.
According to Jumbo, Jumbo Special Flakes contain no added sugars, but they do contain maltitol and 1.15 g of salt per 100 g.
As well as checking that statement, read the ingredients list and compare the salt content per 100 g.
Lidl marks its 7-grain breakfast cereal with wholegrains as ‘in-store only’. So just because a product is shown doesn’t mean you can have it delivered to your home.
Check whether the exact variety can be added to your online basket for your postcode, and review your settings for substitute products.
Albert Heijn warns that product information can change. This means an ingredients list you saw previously may differ from the pack you receive.
Check the current allergen information with every order, and read the label on the pack you receive before use.
These examples show how cornflakes, wholegrain flakes and other cereal breakfasts differ. Check the current nutritional information and ordering options for each product; a mention here doesn’t mean it’s available from Joybuy.
AH Bran flakes volkoren are wheat flakes with an online product page.
According to Jumbo, Jumbo Special Flakes combine wholegrain wheat with rice.
Corn Flakes and All-Bran Flakes are different product ranges: the former are toasted cornflakes, while the latter are described by Kellogg’s as wholegrain wheat flakes with wheat bran.
Lidl offers a 7-grain breakfast cereal with wholegrains. This is a different type of cereal breakfast from classic cornflakes.
The Golden Bridge range includes both Cornflakes and a separate 7-grain wholegrain breakfast cereal.
No. Check whether wholegrain cereal is listed in the ingredients of the exact product. Kellogg’s describes its Corn Flakes as toasted cornflakes; Albert Heijn explicitly lists 74% wholegrain wheat for AH Bran flakes volkoren. Bran flakes are a different type of product from classic cornflakes.
Check the ingredients and salt content per 100 g too. Jumbo lists no added sugars for Special Flakes, but they do contain maltitol and 1.15 g of salt per 100 g. Each of these details tells you something different about the product’s composition.
Check the current ingredients, highlighted allergens and any ‘may contain’ statement for the exact variety, then read the label again when your order is delivered. The AH and Jumbo products mentioned contain wheat and barley-based ingredients, so don’t rely on a product page you looked at previously.
No. A product listed in a range isn’t necessarily available to order for delivery to your address. Lidl marks its 7-grain breakfast cereal with wholegrains as ‘in-store only’. For other products, check the exact variety, your postcode and the available delivery slot on the online shop before you check out.
Store breakfast cereals in a cool, dark and dry place, as advised by the Netherlands Nutrition Centre. Also follow the storage instructions and best-before date on the pack you receive.
