Choose individual portions if you want a measured amount for one weekend breakfast and the packaging tells you how many individual portions it contains and how much each one weighs. If you eat from the same pack more often, you can also divide a regular box between several breakfasts; you’ll need to measure out the cornflakes yourself and store the opened pack.
For a relaxed weekend breakfast, you’ll want to know whether a pack contains genuinely individual portions or whether you’ll have cornflakes left over after opening a box. So check more than just the pack name: look at the contents of each individual portion too.
If sugar, salt, fibre or allergens influence your choice, compare the nutritional information per 100 g and read the ingredients and allergen information on the current packaging. Do the same when comparing classic cornflakes with another type of flake.
If you eat cornflakes on several days, one regular box may suit your needs. Think about how much you have at each breakfast and whether you can store the opened pack between uses.
When: you’re having breakfast on your own and want to grab a pre-measured amount.
Trade-off: a multipack only offers portion-sized servings if the number of individual packs and the contents of each one are clearly stated.
When: you’ll be having more than one breakfast at home from the same pack.
Trade-off: you decide how much to have and store the box after opening.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Individual portions | The number of separate bags or boxes and the net contents of each one; the pack name alone doesn’t tell you how the contents are divided. | If I’m having breakfast on my own, I want to open one measured portion without opening a larger pack. This is the main consideration for around 50% of consumers. |
| Nutritional information and allergens | Sugar, salt and fibre per 100 g, as well as the ingredients and allergen information on the current packaging. | I want to compare different cornflakes on a like-for-like basis, or I need to know what my choice contains because of an allergy. Checking the label is the top priority for around 30% of consumers. |
| How much you keep at home | The total net contents and whether you’ll use an opened box again for another breakfast. | If I eat cornflakes over several days, I want a pack size that suits how I use them. This is the main consideration for around 20% of consumers. |
A label such as 4-pack or 5-pack doesn’t tell you by itself whether each item is a separately wrapped serving. As a result, you could misjudge how much you’ll get for each breakfast.
Before buying, check the number of individual packs and the net weight of each one on the product page or packaging.
Portions on packs can have different weights. That means the nutritional values given for them aren’t necessarily directly comparable.
Compare the nutritional information per 100 g first. Then consider how much you’d like to serve yourself.
Albert Heijn says that product ingredients and allergen information can change. This is particularly important if you’re choosing something for yourself or someone else because of an allergy.
Check the allergen information on the current physical packaging before using the cornflakes.
Kellogg's offers Corn Flakes and other breakfast cereals. Albert Heijn also lists Kellogg's products sold in multipacks.
Albert Heijn’s own brand offers a regular 500 g box of AH Cornflakes.
Jumbo lists a 500 g box of its own-brand Cornflakes.
ALDI Netherlands lists 500 g of Golden Bridge Cornflakes in its breakfast cereal range.
No, the pack name alone doesn’t tell you whether each item is a separately wrapped breakfast portion. For the Kellogg's multipacks listed by Albert Heijn, check the number of individual items and the net weight of each one before choosing them for this purpose.
Compare the nutritional values per 100 g so that the stated portion size doesn’t affect the comparison. Then check the packaging to see how many grams you’d like to serve yourself.
Read the allergen information on the current packaging of the cornflakes you want to use. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on food labels; Albert Heijn also warns that online product information can change.
No, not all flakes are cornflakes. Kellogg's describes All-Bran Flakes as wheat flakes with wheat bran fibre; check the product type, ingredients and nutritional information if you’re comparing them with Corn Flakes.
