Households with several breakfast eaters
If cornflakes are a regular feature at your breakfast table, it’s not just the amount in each pack that matters. Consider whether you’ll use the whole supply while the cornflakes are still to your liking.
Who is this choice relevant to?
Shoppers comparing ingredients
With different cornflakes, you can compare the ingredients and nutritional values per 100 g, including sugars, fibre and salt.
Shoppers with dietary requirements or allergen concerns
For them, the information on the exact pack is key. Check for warnings about the possible presence of allergens too, as these can vary between product varieties.
What should you look for when choosing?
Work out how much cornflakes you’ll need for the breakfasts ahead. Then compare the ingredients of the varieties that suit your household.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Quantity and storage | Compare the total net weight and the number of packs. Consider whether you’ll use the supply in time. | I want enough cornflakes at home for several people, without having to store packs for too long. Around 40% of consumers prioritise having a useful amount in stock. |
| Brand and individual boxes | Check whether you’re getting several separate boxes or one larger pack. | If everyone wants the same brand, I find individual boxes more practical than one large pack. Around 20% of consumers prioritise this combination. |
| Ingredients | Read the ingredients list and compare sugars, fibre and salt per 100 g, among other things. | I want to know what’s in my cornflakes before choosing between varieties. This check matters most to around 30% of consumers. |
| Allergens and dietary requirements | Read the allergen information and any warnings on the exact pack. | If I need to avoid certain ingredients, the variety I choose must meet my requirements. Around 10% of consumers give this check top priority. |
Common mistakes
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Relying on a claim on the front of the pack
A statement on the packaging doesn’t tell you everything about the product’s ingredients. The Netherlands Nutrition Centre says you can compare the nutritional values of products per 100 g.
Read the ingredients list and compare the nutritional information for similar cornflakes. Use a Nutri-Score, if shown, only to compare products in the same category, as advised by the Dutch government.
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Assuming the allergen status from the product name
A name such as ‘unsweetened’ tells you nothing about whether a product contains allergens. Warnings about their possible presence may also be relevant to your choice.
Check the allergen information on the exact variety and the pack you receive every time you buy it. Don’t rely on a different flavour or a pack you bought previously.
Comparing brands and own-brand options
Kellogg's
Albert Heijn lists a Kellogg's Corn Flakes multipack containing five individual 375 g boxes.
- Individual boxes suit households that want to serve this brand at more than one breakfast.
- Check that five boxes suit your household’s consumption and available storage space.
Jumbo
Jumbo lists its own-brand cornflakes in a 500 g pack.
- One 500 g pack is an alternative to stocking up on several individual boxes.
- Compare the ingredients and nutritional information for this pack separately with those of other varieties.
Golden Bridge
ALDI lists Golden Bridge Cornflakes in a 500 g pack.
- The stated pack size makes it possible to compare it with other pack formats.
- Check the information on the pack if ingredients or allergens are important to your choice.
Smaakt
Jumbo lists Smaakt Organic Unsweetened Cornflakes in a 300 g pack, with maize as an ingredient and 1.0 g of sugars per 100 g.
- The stated nutritional value gives you a specific point of comparison if you’re keeping an eye on sugars.
- The product information also includes warnings about the possible presence of allergens; check the exact pack.
Albert Heijn
Albert Heijn lists both its own AH Cornflakes and the separate Kellogg's multipack.
- These listings let you compare an own-brand pack with a branded multipack for quantity and ingredients.
- Albert Heijn notes that ingredients, nutritional values and allergen information can change; check the pack you receive.
Cornflakes at Joybuy
Related products coming soon.
Frequently asked questions
When is a cornflakes multipack right for my household?
A multipack is a good fit if you want that particular variety and expect to use all the boxes. The Kellogg's pack listed by Albert Heijn contains five individual 375 g boxes; compare the total quantity with how much you’ll get through at upcoming breakfasts.
How do I compare the ingredients in cornflakes?
Compare the nutritional values per 100 g and read the ingredients list for each variety. Look at sugars, fibre and salt, for example. The Dutch government says that any Nutri-Score shown is intended for comparing products of the same type.
Do allergen details have to appear on cornflakes packaging?
Yes. The Netherlands Food and Consumer Product Safety Authority says that the labels on prepacked foods must include ingredients and any allergens present, among other information. Check the exact pack for warnings about the possible presence of allergens too.
Do all cornflakes have to display a Nutri-Score?
No. The Dutch government says manufacturers can choose whether to sign up to use Nutri-Score. So the absence of the logo doesn’t, by itself, tell you anything about the product’s ingredients; check the nutritional information if you want to compare products.