Bulk buyers with a large household
Households that plan to have cornflakes for breakfast several times a week and want to know how many packs they need for the way they eat at home.
If you have a large household, first choose cornflakes that suit the ingredients and allergen requirements of everyone who’ll be eating them. Then compare the pack size with how much your household gets through, and check the nutrition information per 100 g. A larger pack is only practical if you can store it properly and use it in time.
Households that plan to have cornflakes for breakfast several times a week and want to know how many packs they need for the way they eat at home.
Households with different preferences who want to compare ingredients and nutritional values, or are specifically looking for an organic option or a product with no added sugar.
Households where the presence of ingredients such as barley, other gluten-containing cereals or soya determines which pack is suitable.
Start with the ingredients and allergens if they’re important to your household. Then compare the nutritional information and work out how many packs you can use and store.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Pack size and how much you use | Check the net weight and how many packs suit the way your household eats. | If we have cornflakes several times a week, I want to have enough in the cupboard without opening more packs than we need. Around 36% of consumers put planning their stock first. |
| Nutritional information | Compare sugars, fibre and salt per 100 g on the label. | When family members have different preferences, I want to compare the ingredients and nutritional values rather than rely on the stated serving size. Around 29% of consumers give this kind of label comparison top priority. |
| Diet and allergens | Read the ingredients, allergen information and any relevant warnings on the pack you choose. | If someone at home needs to avoid a particular ingredient, the exact product must meet that requirement. Suitability comes first for around 21% of consumers. |
| Storage and availability | Check the storage instructions and make sure you can get hold of the product you’ve chosen. | If I’m buying several packs, I want to be able to store them properly and top up my stock later. This is the main concern for around 14% of consumers. |
The stated serving size can vary from one product to another. This means serving-size figures don’t necessarily give you a like-for-like comparison of sugars, fibre or salt.
Use the nutritional information per 100 g to compare products side by side. Then consider which serving size suits the way your household eats.
The regular AH Basic and Kellogg's varieties described here list barley or gluten-containing cereals. AH Biologisch Cornflakes, which are labelled gluten-free, contain soya.
Check the allergen information for the exact variety, including any warnings that are relevant to your household.
Availability can vary by shop and sales channel. The Golden Bridge Cornflakes listing also gives conflicting pack sizes: the title says 1 kg, while the product details say 500 g.
Before buying, check that the product is available and confirm the size of the pack you’re actually choosing.
The Cornflakes variety described is a standard 500 g pack.
The two own-brand varieties described differ in pack size and ingredients.
The own-brand product described is Jumbo Cornflakes 500 g.
The ALDI product page for Golden Bridge Cornflakes gives conflicting information about the pack size.
The Lidl listing described here is for a 500 g pack of cornflakes.
Compare similar cornflakes per 100 g, rather than using the serving sizes shown on different packs. The Netherlands Nutrition Centre recommends comparing breakfast cereal labels on this basis, including for sugars and fibre.
Don’t assume they are: the AH Basic and Kellogg's varieties described here list barley or gluten-containing cereals. AH Biologisch Cornflakes are labelled gluten-free, but contain soya. So always read the ingredients and allergen information on the exact pack.
Store them according to the instructions on the packaging and seal any opened pack securely. The product pages described here recommend storing the cornflakes in a dry place. If you’re buying several packs at once, check the dates on them too.
Check the allergen information and ingredients on the packaging of the product you choose. According to the European Commission, allergens used as ingredients in food sold in the EU must be clearly listed. These include gluten-containing cereals such as barley.