Who is this choice relevant to?

Planning a simple meeting lunch

You want to know how many whole loaves you’ll need. First, you need to decide how many guests you’re catering for, how many portions to provide and how the bread will be served.

Organising a mix of bread varieties

You want to offer brown or wholemeal bread as well as white bread. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible.

Caterer managing allergen information

You’re serving unpackaged bread or rolls and want to give guests information about the allergens in each variety before they make their choice.

What affects the bread budget?

First, choose between sliced bread and rolls based on how you’ll serve them. Then work out your portion plan, bread selection and allergen information before confirming quantities.

Point to consider What to check before buying Most relevant to
Portions and quantities Confirm the number of guests, serving method, portions per guest and a suitable extra amount. Compare whole loaves and rolls only once you know how many usable portions each will provide. If I’m buying bread for the whole lunch, I want to make sure that counting loaves gives me the quantities I need for my portion plan. Around 42% of consumers put this kind of quantity planning first.
Bread selection Check the label to see whether a loaf is wholemeal; multigrain doesn’t automatically mean wholemeal. Decide which varieties you want to offer alongside white bread. For my lunch buffet, I want to offer guests brown or wholemeal bread as well as white bread. Around 25% of consumers put this choice of bread first.
Allergen information Use the latest information for each bread variety and make sure guests can refer to it when choosing unpackaged bread. Take care not to mix up products and labels. When I put out several varieties of unpackaged bread, guests need to be able to check which allergens their choice contains. Around 33% of consumers prioritise this information management.

Where does planning often go wrong?

  • Buying a quantity without a portion plan

    Knowing how many whole loaves you have won’t tell you how many guests you can serve. The number of usable slices, your chosen portion size and the other lunch items all affect how much bread you’ll need.

    Plan how you’ll serve each guest, then compare only bread formats that can be used interchangeably. Allow for extra bread according to the event and the rest of the lunch.

    Ordering too little can mean having to organise an extra purchase at the last minute.

  • Offering only white bread

    This leaves guests without a brown or wholemeal option. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible.

    Include a clearly labelled brown or wholemeal variety in your selection and check the product description: multigrain doesn’t automatically mean wholemeal.

  • Leaving allergen information until after serving

    When you serve unpackaged bread, allergen information must be available to guests when they’re making their choice. The Netherlands Food and Consumer Product Safety Authority explains the information requirements for the 14 allergens.

    Keep the latest product information for each variety and provide a clear allergen list alongside the bread. Let staff know where they can find this information.

  • Assuming every branch stocks the same range

    Your planned selection may need to change if a variety isn’t available locally. Lidl directs organisers looking to order large quantities of rolls to their local branch.

    Arrange larger orders in advance with your chosen location and confirm the collection or delivery time and product specifications.

    If you choose a replacement product, you’ll also need to check its ingredients and allergen information again.

Brands and shops to consider

Albert Heijn

The online bread range can help you compare whole loaves and varieties in advance.

  • AH Tijger volkoren heel is one of the product varieties shown online.
  • Before placing a larger order, check your chosen variety and its availability at the relevant location.

Jumbo

The online range includes both whole loaves and packaged rolls, which call for different serving plans.

  • Whole loaves and packs of 12 rolls are shown.
  • Compare a whole loaf and a pack of rolls by the number of usable portions, not just the pack size.

Lidl

A branch-based option if you need to arrange larger quantities of rolls for a reception or self-service lunch.

  • Lidl directs customers looking to order large quantities of rolls to their branch’s ordering options.
  • Agree on the selection and quantities you need with the location handling your order.

ALDI

The range shown includes both white bread and wholemeal varieties for different bread selections.

  • Whole white bread and several wholemeal loaves are shown as separate products.
  • A description such as extra high in fibre applies to that specific product; don’t assume it applies to other loaves.

PLUS

Product information can be useful when you need to record the ingredients, allergens and weight of each bread variety.

  • One 800 g loaf shown includes ingredients and allergen information.
  • Product ingredients and local availability can change; use the latest information for your chosen variety when catering.

Dirk

Bread search results show whole and half loaves, as well as rolls, as possible ways to serve bread.

  • Basic loaves, wholemeal loaves and rolls are shown as separate varieties.
  • Before planning quantities, check the weight or number of pieces for each product you choose, as well as local availability.

Bread and rolls on Joybuy

These products offer wholemeal bread, multigrain rolls and white rolls as possible additions to a conference lunch. Choose the format to suit your portion plan and check the latest product information before confirming quantities.

Souq Lebanese Bread Whole Wheat, 6 pieces

Souq Lebanese Bread Whole Wheat, 6 pieces

A wholemeal flatbread option if individual loaves suit the way you’re serving lunch.

The product name states that the pack contains six pieces. Decide how many you want to offer per guest and check the latest packaging for allergen information.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

Two wholemeal loaves for a lunch where you want to portion out whole loaves.

The product name states that the pack contains two 550 g loaves. Allow time and oven space for defrosting, baking and cooling; check the packaging for the latest allergen information.

View on Joybuy
g'woon Multigrain Rolls, 4 pieces

g'woon Multigrain Rolls, 4 pieces

Multigrain rolls for a reception or lunch where guests can take one roll each.

The pack contains four rolls. Multigrain doesn’t automatically mean wholemeal, so check the product description and the latest allergen information.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

A single wholemeal loaf if you’re planning by the loaf.

The product name states that it weighs 550 g. Allow time for defrosting, baking and cooling, and check the latest allergen information before serving.

View on Joybuy
g'woon White Rolls, 4 pieces, 300 g

g'woon White Rolls, 4 pieces, 300 g

White rolls served individually, perhaps alongside a separate brown or wholemeal option.

The product name states that the pack contains four rolls and weighs 300 g. Match the number of packs to the portions you’ve planned and check the latest allergen information.

View on Joybuy

Frequently asked questions

Do I need to provide allergen information if I serve unpackaged bread?

Yes. When you serve unpackaged bread, consumers must be able to get information about the allergens it contains. The Netherlands Food and Consumer Product Safety Authority outlines the information requirements for 14 allergens. Use the latest details for every bread variety and make them available where the bread is served.

Can I assume that all bread made with baker’s salt contains iodine?

No. Don’t assume that the term baker’s salt guarantees this for every loaf. Check the latest ingredients label for your chosen variety, and ask the supplier for clarification if you need this information to make your choice.

How can I arrange a large order of rolls from Lidl for a conference?

Ask your local Lidl branch about its options for large orders of rolls. Agree on the varieties, quantities and collection time with the branch in advance.

When can I work out how much bread I need?

Work this out once you’ve confirmed the number of guests, how the bread will be served and how many portions each guest should receive. Then check how many usable portions your chosen loaves or rolls will provide, and take the other lunch items into account.