Who is this choice relevant to?

People choosing bread with coeliac disease

You’re looking for bread without relying on descriptions such as wholemeal, brown or artisan. First, check for a gluten-free label or the Crossed Grain symbol, then read the current ingredients and allergen information. The Dutch Nutrition Centre points out that even a small amount of gluten can matter if you have coeliac disease.

People who also want to compare fibre content

Once you’ve checked that it’s gluten-free, you might be looking for a dark loaf or seeded bread to suit your preference for a hearty slice. Compare the fibre per 100 g and the ingredients on the packaging; a dark colour won’t tell you this.

Tiger bread fans without a gluten-related condition

You’re after the tiger crust and might also prefer wholemeal bread. This is a different choice from buying bread with coeliac disease: according to Albert Heijn’s ingredient information, AH Tijger volkoren heel contains wheat gluten, among other ingredients.

What should you look for when choosing?

If you have coeliac disease, check for a gluten-free label or the Crossed Grain symbol first. You can then compare fibre content and bread styles within the gluten-free range; preferring a crisp crust doesn’t change the order of checks.

What to look for What to check when buying Who it matters to
Choosing gluten-free Look for a gluten-free label or the Crossed Grain symbol on the current packaging. Check the ingredients and allergen information too. When I buy bread with coeliac disease, I don’t want to have to rely on its colour or the word ‘wholemeal’. For around 50% of consumers, confidence that a product is gluten-free is their top concern when buying.
Fibre and bread style Once you’ve checked that it’s gluten-free, compare the fibre per 100 g and see which grains and seeds have been used. I’m looking for a hearty slice with seeds or a dark-style loaf, and want to know how much fibre it contains. Around 30% of consumers pay the most attention to fibre content.
Tiger crust Only assess the crust and bread style after confirming that the bread is gluten-free. I particularly miss the crisp crust of tiger bread, but don’t want to skip the gluten-free check. For around 20% of consumers, the crust is the main priority.

Common mistakes

  • Assuming wholemeal means gluten-free

    Wholemeal describes the use of the entire grain. It doesn’t mean that bread is gluten-free: for AH Tijger volkoren heel, Albert Heijn lists wholemeal wheat flour and wheat gluten.

    If you have coeliac disease, check for a gluten-free label or the Crossed Grain symbol first, and compare fibre content only afterwards.

  • Judging by the dark colour or seeds

    Dark bread or multiseed bread isn’t automatically gluten-free. The style of bread doesn’t tell you what ingredients it contains either.

    Check the gluten-free label and the ingredients and allergen information on the current packaging.

  • Assuming online ranges are always available in store

    Product ranges and packaging can change. A loaf you looked at before may not be the same option the next time you shop.

    Check what’s currently available and read the label again if you switch to a different bread.

  • Preparing gluten-free bread alongside regular bread

    The Dutch Nutrition Centre says that even a small amount of gluten can matter if you have coeliac disease. That’s why crumbs from regular bread need to be considered when storing and preparing food.

    Keep gluten-free bread separate and use a clean chopping board, knife and toaster.

Brands to consider for gluten-free bread

AH Glutenvrij

Albert Heijn’s range includes light and dark multiseed bread, white bread and sourdough bread.

  • The dark multiseed bread is worth considering if you’re looking for something other than white bread.
  • Check each pack to see whether the bread meets your preferences for fibre, ingredients and style; the range name doesn’t mean every loaf is wholemeal.

Schär

Schär features in Albert Heijn’s gluten-free bread range, with a variety of styles, including multigrain and country-style loaves.

  • The different styles give you options to compare bread types and ingredients for each product.
  • A product name is no substitute for checking the nutritional information for fibre and salt, or the allergen information on the packaging.

Consenza

Albert Heijn lists Consenza Vezelrijk zadenbrood chia glutenvrij bio in its gluten-free bread category.

  • This bread is a good option if you prefer seeded loaves within the gluten-free range.
  • Compare the fibre per 100 g and the ingredients on the current packaging; the name doesn’t indicate a tiger crust.

Jumbo Lekker Vrij

Jumbo offers a brown and a white gluten-free bread under this label.

  • You can choose between a brown or white bread style in this range.
  • Brown bread isn’t necessarily wholemeal; check the current ingredients and nutritional information before choosing.

Joybuy products to help you choose

Related products will be available here soon.

Frequently asked questions

Is AH Tijger volkoren heel suitable if you have coeliac disease?

No. Albert Heijn lists wholemeal wheat flour and wheat gluten among the ingredients in AH Tijger volkoren heel. If you have coeliac disease, don’t choose bread based on the word ‘wholemeal’. Check that any alternative is labelled gluten-free or bears the Crossed Grain symbol.

Does wholemeal also mean gluten-free?

No. The Dutch Nutrition Centre says that wholemeal bread is made using the entire grain; the term tells you nothing about whether it contains gluten. If you have coeliac disease, check separately whether the bread is labelled gluten-free.

How can I avoid contact with crumbs from regular bread?

Store and prepare gluten-free bread separately from regular bread, and use clean utensils and equipment. The Dutch Nutrition Centre points out that even a small amount of gluten can matter if you have coeliac disease.

What does the ‘iodised salt’ label on bread mean?

It tells you that iodised salt is listed as an ingredient in that bread. For example, Albert Heijn lists it for AH Tijger volkoren heel; this doesn’t mean every loaf uses the same salt. You should assess whether the bread is suitable for a gluten-free diet separately.