Who is this relevant to?

People with coeliac disease looking to replace rye bread

Rye contains gluten, according to the Netherlands Nutrition Centre. So, for breakfast or lunch, look for bread clearly labelled as gluten-free, even if its flavour and texture are different from rye bread.

Shoppers looking for a dark or hearty loaf

If it’s the style of loaf you miss, you can compare dark multigrain bread, seeded bread and unsliced loaves. Product descriptions from Albert Heijn and Jumbo show that these alternatives vary in their seeds, oats and sourdough.

Online shoppers with other things to consider

If other allergens, the quantity of bread or ease of storage matter too, check the details for the variant you choose. Breads sold as gluten-free can contain different ingredients and carry different allergen warnings.

What should you look for when choosing?

Start by checking that the specific loaf is labelled as gluten-free. Then choose a type of bread to suit how you’ll use it, and only after that compare ingredients, pack size and delivery options.

What to consider What should you check? Who should pay particular attention?
Gluten-free labelling Check that the specific product is labelled as gluten-free, including on the packaging after delivery. A dark colour doesn’t tell you whether it’s gluten-free. If I’m ordering bread because I have coeliac disease, I want to be able to check that it’s clearly labelled as gluten-free. Around 39% of consumers prioritise this labelling.
Type and texture of bread Compare dark and light bread, seeded varieties, and sliced and unsliced loaves. I’m looking for sturdy slices to hold my toppings, or I want to cut them to my preferred thickness. For around 23% of consumers, the type of bread is the first thing they consider.
Fibre and ingredients Compare the fibre per 100 g and read the ingredients and allergen list for the variant you choose. I want to know how the seeds, oats and other ingredients vary from one loaf to another. For around 23% of consumers, the ingredients and nutritional information are their top priorities.
Packaging and delivery Check the net weight, storage instructions and availability for your postcode and preferred delivery slot. If I don’t order often, I want to choose an amount I can store easily. Pack size and ease of ordering come first for around 15% of consumers.

Common mistakes

  • Assuming dark bread is gluten-free

    Rye contains gluten, according to the Netherlands Nutrition Centre. Words such as dark, multigrain and sourdough don’t, by themselves, tell you whether a bread contains gluten.

    Search specifically for gluten-free bread and check the labelling on the product you’re actually ordering.

  • Relying only on the online product title

    Gluten-free breads may also contain soya or oats, or carry warnings about other allergens. Online product information can change.

    Before ordering, read the ingredients and allergen information, then compare them with the packaging when your order arrives.

  • Assuming high-fibre bread is the same as rye bread

    Gluten-free bread may be made with ingredients such as starch, oats or seeds. A similar amount of fibre doesn’t make its ingredients or texture the same as rye bread.

    Compare the main ingredients, fibre per 100 g and type of loaf before choosing several packs.

  • Assuming baker’s salt is iodised salt

    The term baker’s salt doesn’t, on its own, tell you how much iodine the bread you’ve chosen contains.

    If iodised salt is an important factor in your choice, check the ingredients list on the specific pack.

Brands to consider

Jumbo Lekker Vrij

Jumbo’s gluten-free bread range includes white and brown loaves weighing 500 g.

  • The brown variety is a sliced loaf made with ingredients including tapioca and potato starch.
  • It isn’t rye bread, contains soya and carries warnings about the possible presence of egg, milk and nuts. Check the current packaging.

Schär

Schär bread varieties available online include Meesterbakker Vital, Classic and Mehrkorn.

  • Albert Heijn describes Meesterbakker Vital as a dark multigrain bread with sourdough, linseed and sunflower seeds.
  • Ingredients and allergens can vary between varieties, so check the details on the pack you choose.

Consenza

Consenza offers gluten-free seeded breads, as well as a separate range of fresh breads.

  • Albert Heijn sells the chia seed bread as gluten-free and organic.
  • This seeded bread contains gluten-free oats and comes in a smaller pack than some of the other breads mentioned. Check the label for other allergens.

Yam

Yam offers an unsliced Desem Brood, which Jumbo describes as a bread made with gluten-free oats and sourdough.

  • The loaf mentioned weighs 600 g, so you can cut slices to your preferred thickness.
  • It contains oats and isn’t rye bread. Check the packaging if oats or other ingredients affect your choice.

Bread option at Joybuy

These mini baguettes could suit you if you’re looking for a different kind of bread, rather than trying to find something with the dark texture of rye bread. Before ordering, check what’s in the pack and whether any preparation is needed.

Gv Baguette Mini, pack of 7

Gv Baguette Mini, 7 pieces

The product description says these mini baguettes are gluten-free. They’re a different type of bread from rye, so before buying, check whether the pack contains bread rolls or a baking mix, and what preparation is needed.

When your order arrives, also check the gluten-free labelling and allergen information on the pack, especially if soya or other allergens matter to you.

View at Joybuy

Frequently asked questions

Is ordinary rye bread gluten-free?

No. Rye naturally contains gluten, according to the Netherlands Nutrition Centre. If you have coeliac disease, choose a product clearly labelled as gluten-free instead of ordinary rye bread.

Is an ingredients list enough when ordering gluten-free bread online?

No, also check that the specific product is labelled as gluten-free. Read the ingredients and allergen information too, then check the packaging again after delivery.

What should I do if there’s a warning about cereals containing gluten?

Consider the warning alongside the gluten-free labelling on the current packaging. The Dutch Coeliac Society describes a cross-contamination warning of this kind as a sign of a real risk. If you have coeliac disease, don’t rely on the product title alone.

Does baker’s salt mean gluten-free bread contains iodised salt?

You can’t tell from the term baker’s salt alone. Check the ingredients list for the bread you’ve chosen to see whether it explicitly mentions iodised salt or iodine.

Why should I check the bread again after delivery?

The packaging gives you information about the product you’ve received. Check the gluten-free labelling, ingredients and allergens against your requirements. Albert Heijn also notes that online product information can change.