Who is this choice relevant to?

If you’re buying for someone with coeliac disease

You want to check that the sprinkles or chocolate you’ve chosen are gluten-free on the current packaging before considering the flavour or presentation.

If you’re giving chocolate as a gift

You may not know all the recipient’s dietary requirements. So, as well as checking for a gluten-free statement, read the allergen information and ask about any other allergies if necessary.

If you’re comparing flavours and packaging

You might want to compare dark and milk chocolate, or different pack sizes, for example. It only makes sense to do this once your chosen options meet the gluten-free requirement and any other dietary needs.

What should you look for when choosing?

Start by checking for a gluten-free statement on the exact packaging. Then consider other allergens and the recipient’s preferences; leave flavour and pack size until last.

What to consider What to check when buying Who it matters to
Gluten-free statement Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging. Check the ingredients list too. If I’m buying for someone with coeliac disease, I want to confirm that the exact variant is gluten-free before choosing a flavour. For around 50% of consumers, this confirmation is the top priority.
Other allergens and gift preferences Read the allergen information for your chosen variant and, if in doubt, ask the recipient about any other allergies. When buying a gift, I don’t want to assume that a gluten-free statement also tells me anything about milk, soya or other allergens. Around 30% of consumers prioritise these additional checks.
Flavour and pack size Only compare flavours and pack weights once you’ve checked the dietary requirements. If it’s a gift, consider whether the presentation is suitable too. Once the dietary requirements are covered, I want to choose something the recipient will enjoy and that suits the occasion. This is the top priority for around 20% of consumers.

Common mistakes

  • Assuming a product is gluten-free because wheat isn’t listed as an ingredient

    An ingredients list tells you which ingredients have been declared, but it does not, by itself, confirm that the finished product is gluten-free. This distinction matters when buying for someone with coeliac disease.

    Following the advice of the Netherlands Nutrition Centre and the Dutch Coeliac Society, look for an explicit gluten-free statement or the Crossed Grain symbol on the current packaging. Use the ingredients list as an additional check.

  • Taking ‘vegan’, ‘dark’ or a gift box as proof that a product is gluten-free

    These labels do not automatically tell you whether a product contains gluten. For example, PLUS describes its dark chocolate sprinkles as vegan online, but also lists possible milk and lactose. This does not confirm that they are gluten-free.

    Check gluten-free status, other allergens and gift presentation separately for the exact variant you want to give.

  • Overlooking a wheat warning

    Joybuy’s product listing for g’woon Melk Chocolade Vlokjes mentions possible traces of wheat. The flavour or packaging does not change that warning.

    If you see this warning, choose another product whose current packaging explicitly says it is gluten-free.

  • Relying only on an online product listing

    An online description may not show all the information you need for a specific pack. Albert Heijn notes that product information can change, while Lidl directs customers to the packaging for ingredients and allergen information on food products.

    When your order arrives, check the label on the exact variant, even if you ordered it as a gift.

Brands and shops to explore

The variants mentioned here show the product information you can compare. A brand name or shop listing does not confirm that a specific pack is gluten-free.

De Ruijter

Chocolate sprinkles in a range of flavours, including dark and milk chocolate.

  • For its 200 g Chocoladevlokken Puur, Albert Heijn lists the ingredients and allergens.
  • Check the current packaging for a gluten-free statement. Joybuy’s listing for the milk chocolate variant lists milk and soya as allergens.

Albert Heijn

A retailer with online information about De Ruijter chocolate sprinkles.

  • The product page for De Ruijter Chocoladevlokken Puur lists the ingredients, allergens and 200 g pack size.
  • Albert Heijn warns that product information can change, so check the label on the pack you receive too.

Jumbo

A retailer with its own chocolate sprinkles and other branded options.

  • Jumbo’s online ingredients list for Jumbo Chocolade Vlokken Melk 300 g includes whole milk powder.
  • Check the current packaging to confirm whether the exact variant is gluten-free; an ingredients list alone is not enough.

PLUS

A retailer with its own dark chocolate sprinkles and a separate gluten-free range.

  • PLUS Chocoladevlokken Puur 300 g is described online as vegan and Fairtrade.
  • The product information mentions possible milk and lactose. The gluten-free range does not confirm that this standard sprinkles variant is gluten-free.

Kiekeboe bij ALDI

Own-brand chocolate sprinkles in milk and dark chocolate variants.

  • ALDI lists Kiekeboe Chocoladevlokken in a 300 g pack.
  • In store, check the ingredients, allergens and any gluten-free statement on the packaging of your chosen variant.

Lidl

A retailer with chocolate sprinkles in its standard range.

  • The online listing for chocolate sprinkles shows a 300 g pack.
  • For ingredients, allergens and nutritional information on food products, Lidl directs customers to the physical packaging. Check this information before buying for someone with coeliac disease.

Related products

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles gluten-free if wheat isn’t listed in the ingredients?

No, you can’t tell from the ingredients list alone. For someone with coeliac disease, check whether the current packaging says ‘gluten-free’ or displays the Crossed Grain symbol, and read the ingredients and allergen information too, as advised by the Netherlands Nutrition Centre and the Dutch Coeliac Society.

What does ‘gluten-free’ on packaging mean?

Under Commission Implementing Regulation (EU) No 828/2014, a food may only be labelled ‘gluten-free’ if the gluten content of the product sold to the consumer is no more than 20 mg/kg. Check that the statement appears on the packaging of the variant you’ve chosen.

Are vegan chocolate sprinkles gluten-free too?

No, a vegan label does not confirm that a product is gluten-free. PLUS describes its dark chocolate sprinkles as vegan online and lists possible milk and lactose. If you have coeliac disease, check separately for a gluten-free statement on the current packaging.

What should you keep in mind at home after buying gluten-free sprinkles?

Keep the sprinkles away from crumbs from ordinary bread. Use clean hands and clean cutlery, and take care with shared packs or spreads that have come into contact with bread crumbs.

How do you choose a chocolate gift for someone with coeliac disease?

Choose a specific box or pack with a current gluten-free statement or the Crossed Grain symbol, and check for other allergens too. If in doubt, ask the recipient about any other dietary requirements. Don’t rely only on the product photo, flavour description or a label such as ‘vegan’.