Who is this choice for?

People with coeliac disease who want breakfast cake

You’re looking for breakfast cake specifically, but need a clear gluten-free label or the Crossed Grain symbol. Check the current packaging, even if you’ve bought the same product before.

People who are mainly looking for kernels and seeds

If the texture of seeds matters more to you than the type of product, gluten-free multiseed bread may be a better fit. Jumbo explicitly describes its gluten-free multiseed bread as containing kernels and seeds, but bread is still a different product from breakfast cake.

People who also avoid other allergens

Gluten-free labelling alone doesn’t answer all your questions about allergens. The gluten-free breakfast cakes from Peijnenburg and Jumbo that we looked at list milk and lupin; Jumbo also warns that the product may contain, among other things, sesame.

What should you look for?

If you have coeliac disease, first check that the specific product is labelled gluten-free. Then decide whether you want breakfast cake or are happy to switch to multiseed bread for kernels and seeds.

What to consider What to check when buying Who it matters to
Gluten-free status Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging, and read the ingredients. I want to eat breakfast cake without mistaking a regular version containing, for example, rye for a gluten-free one. For around 50% of consumers, this check would be the top priority when buying.
Kernels and seeds Check whether kernels and seeds are mentioned as a product feature or ingredient; assess the gluten-free labelling separately. The texture of kernels and seeds matters most to me, even if that means choosing bread instead of breakfast cake. This would be the deciding factor for around 30% of consumers.
Other product requirements Read the allergen information and ‘may contain’ warnings. If you’re using it as a snack or bread, compare the portion size and nutritional information. As well as avoiding gluten, I need to consider ingredients such as milk or lupin, or I want to know how the product fits into my diet. For around 20% of consumers, an additional requirement like this would come first.

Common mistakes

  • Assuming ‘wholemeal’ or ‘zero’ means gluten-free

    These terms don’t tell you whether a product is gluten-free. For example, Peijnenburg’s regular plain breakfast cake lists rye flour, and rye contains gluten.

    If you have coeliac disease, look for a gluten-free label or the Crossed Grain symbol on the specific product. Check for other features only after that.

  • Buying gluten-free breakfast cake for a seeded texture

    The gluten-free breakfast cakes from Peijnenburg and Jumbo that we looked at don’t show a mix of kernels or seeds to support that choice. Fennel seeds among the spices in Jumbo’s version don’t make it a multiseed product.

    If kernels and seeds are what you’re after, look for explicitly labelled gluten-free multiseed bread and bear in mind that you’ll be buying a different type of product.

  • Assuming gluten-free means all allergens have been checked

    The versions from Peijnenburg and Jumbo that we looked at list milk and lupin. Jumbo also warns that the product may contain, among other things, sesame.

    Every time you buy a product, check the ingredients and allergen information, as well as any ‘may contain’ details on the current packaging.

  • Assuming breakfast cake provides the iodine you’d get from bread

    The Netherlands Nutrition Centre explains that bread can be made with iodised baker’s salt, but its use isn’t compulsory. You can’t infer a product’s iodine content from the breakfast cake category.

    If baker’s salt is relevant to your choice, check the bread label. Don’t assume breakfast cake contains iodine based on its name.

Brands to consider

Peijnenburg

Albert Heijn and PLUS list a 285 g gluten-free, unsliced breakfast cake from Peijnenburg.

  • A specific breakfast cake option if that’s the type of product you’re looking for.
  • The ingredients shown by PLUS list lupin and milk, but no mix of kernels or seeds.

Jumbo Lekker Vrij

Jumbo lists a 300 g gluten-free, unsliced breakfast cake and a separate gluten-free multiseed bread.

  • Jumbo’s breakfast cake bears the Crossed Grain symbol; its multiseed bread is described as containing kernels and seeds.
  • These are different types of product. The breakfast cake lists milk and lupin, and may contain, among other things, sesame; a seeded texture isn’t confirmed for this cake.

AH Glutenvrij

Albert Heijn lists a gluten-free breakfast cake bar in a 2-pack and a light gluten-free multiseed bread in this range.

  • You can consider a breakfast cake bar and a bread product as two separate options.
  • Check the ingredients and allergens for the specific bar on its product page and packaging; don’t assume it contains seeds based on its name.

PLUS

PLUS lists Peijnenburg Glutenvrij unsliced breakfast cake (285 g) and separate gluten-free multiseed products.

  • This lets you compare breakfast cake and multiseed bread as different types of product.
  • The ingredients for the Peijnenburg breakfast cake shown don’t list a mix of seeds; check the label again for every product you choose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is regular wholemeal or rye breakfast cake suitable if you have coeliac disease?

Not based on those descriptions: rye contains gluten, and ‘wholemeal’ says nothing about whether a product is gluten-free. Choose a specific product with an explicit gluten-free label or the Crossed Grain symbol, and check the current packaging.

Does fennel seed make gluten-free breakfast cake a multiseed cake?

No. Jumbo’s gluten-free breakfast cake that we looked at lists fennel seed among the spices; that doesn’t confirm a mix of kernels or seeds for the texture you’re after. Look for a product that explicitly lists kernels and seeds, and check that it’s labelled gluten-free too.

Does gluten-free also mean free from milk, lupin or sesame?

No. The gluten-free breakfast cakes from Peijnenburg and Jumbo that we looked at list milk and lupin; Jumbo also mentions that the product may contain, among other things, sesame. If you need to avoid any of these ingredients, read the allergen information on the current packaging.

Can I assume breakfast cake provides iodine from baker’s salt?

No. Don’t infer the iodine content from the name breakfast cake. The Netherlands Nutrition Centre says that using iodised baker’s salt in bread isn’t compulsory, so check the label of the specific product if this is relevant to your choice.