Who is this relevant to?

Adult cocoa lovers

If you want a distinct cocoa flavour for your Easter egg hunt rather than a regular breakfast cake, look for cocoa, cocoa mass and chocolate in the ingredients list. The Peijnenburg Zero Cacao described by Albert Heijn lists 1% cocoa powder.

Organisers who want to portion out treats

If you want to count the treats in advance and hide them individually, individually wrapped bars are an option. Peijnenburg lists this packaging for Tussendoor+ Choco; also check that the ingredients are suitable for the people taking part.

Shoppers who check ingredients carefully

A label such as ‘zero’ doesn’t tell you which sweeteners or allergens a product contains. Read the label on your chosen cake or bar, especially if xylitol, polyols, gluten or possible traces of milk and nuts are relevant to your group.

What should you look for when choosing?

Start with the cocoa flavour you’re looking for, then decide whether individual portions and the ingredients are right for your Easter egg hunt.

What to consider What to check Who it matters to
Cocoa flavour Check which cocoa or chocolate ingredients are listed on the label and whether a percentage is given. A dark product name doesn’t prove its cocoa content. If I’m looking for a pronounced cocoa flavour, I want to see what that expectation is based on; around 31% of consumers prioritise this flavour.
Individual portions Check whether the cake is individually wrapped, how many pieces are in the pack and how much each portion weighs. If I want to hide and hand out the treats separately, having a set number of portions ready-made is helpful. This is the top concern for around 31% of consumers.
Ingredients and allergens Read the full ingredients list and allergen information; also look out for sweeteners, polyols and any warnings on the packaging. If people taking part need to avoid certain ingredients, I want to know what’s in the cake I’ve chosen before handing it out. This check takes priority for around 23% of consumers.
Regular breakfast cake Check whether cocoa is actually listed in the ingredients if you’re considering a wholemeal or plain variety. If an easy-to-serve basic breakfast cake is enough, cocoa doesn’t need to be a deciding factor for me; around 15% of consumers say this is their priority.

Common mistakes

  • Assuming ‘dark’ or ‘cocoa’ means a high cocoa content

    The Peijnenburg Zero Cacao described by Albert Heijn contains 1% cocoa powder. So the name alone doesn’t tell you whether this breakfast cake will give you the cocoa flavour you’re looking for.

    Compare the ingredients and any percentages on the label before choosing a product for its dark appearance.

  • Assuming ‘no added sugars’ tells you everything you need to know

    A product with this label may also contain sweeteners or polyols. Albert Heijn lists xylitol in Peijnenburg Zero Cacao; Peijnenburg warns that Tussendoor+ Choco may have a laxative effect if consumed in excess.

    Read the warnings and allergen information for each product. Keep snacks containing xylitol out of pets’ reach; Albert Heijn states that xylitol is not suitable for animals.

Brands to consider

Peijnenburg

Peijnenburg offers both cocoa breakfast cake and individually wrapped chocolate breakfast cake bars.

  • According to Peijnenburg, the Tussendoor+ Choco pack contains four individually wrapped bars weighing 36.7 g each.
  • Albert Heijn lists 1% cocoa powder for Zero Cacao. According to Peijnenburg, the Tussendoor+ Choco bars contain 4% chocolate with sweetener and 2% cocoa beans; don’t rely on the name if you’re looking for a high cocoa content.

Albert Heijn

AH Volkoren Gesneden is a pre-sliced breakfast cake for anyone looking to serve a regular variety.

  • Albert Heijn lists 41% wholemeal rye flour and describes this variety as vegan and lactose-free.
  • Cocoa isn’t listed in the ingredients for this variety. Check the packaging if you’re considering another product or recipe.

Jumbo

Jumbo’s breakfast cake selection includes regular breakfast cake and chocolate breakfast cake bars.

  • The selection offers different types of breakfast cake to compare.
  • For a specific chocolate bar, check the ingredients and cocoa or chocolate percentages before choosing it for a pronounced cocoa flavour.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I tell whether a dark breakfast cake contains a lot of cocoa?

Check the ingredients list for cocoa powder, cocoa mass or chocolate, and look for a stated percentage. Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao; the product name alone doesn’t support a high cocoa content.

Is breakfast cake with ‘no added sugars’ suitable for handing out?

That also depends on the other ingredients and the people taking part. Albert Heijn lists xylitol in Peijnenburg Zero Cacao and warns that it isn’t suitable for animals; also check the information about polyols and allergens for each product.

How should I store breakfast cake before the Easter egg hunt?

Follow the storage advice on the packaging you’ve chosen. For AH Volkoren Gesneden, Albert Heijn recommends storing it in a cool, dark and dry place; if you want to put out individual portions, check whether your chosen cake is individually wrapped.