Joybuy Insights

Buying clothes online: how to choose women’s, men’s and children’s clothing without making the wrong choice

Buying clothes online is convenient, but an appealing product photo does not always tell the whole story. A coat may look warm without clear information about its lining or filling. Trousers may appear to fit according to the size chart, but fit differently in practice because of their cut. Even well-known brands such as Calvin Klein, The North Face, Tommy Hilfiger, Nike and adidas can vary from one model to another in terms of material, fit and care requirements.

Use this practical checklist to compare clothing based on verifiable features. That way, you can find women’s, men’s or children’s clothing that suits your needs, budget and wardrobe.

Common pitfalls when buying clothes online

1. Relying too heavily on marketing language

Words such as “premium”, “super-soft” or “for all weather” mean little without product specifications. Instead, look at the material composition, fabric weight, lining, fastenings and available sizes.

A 100% cotton T-shirt has different properties from a shirt containing polyester. With sportswear, it is particularly important to see how the material is described as handling moisture. According to Nike’s own product description, the Team Park 20 Hoodie features Dri-FIT technology for moisture management. Treat this as a product specification, not a guarantee of a particular sporting performance.

2. Looking only at the size letter

An S, M or XL is not a fixed standard. Size charts can vary between brands and models. Always check your chest, waist and hip measurements. With trousers, the rise, leg width and inside leg length are also important.

Pay attention to the fit as well:

  • Regular fit generally offers room without being loose.
  • Relaxed fit is deliberately cut more loosely.
  • Wide-leg trousers offer more room around the leg than straight-leg trousers.
  • Stretch material can increase freedom of movement, but it does not automatically change the recommended size.

3. Overlooking care instructions and material properties

A garment that can only be hand-washed requires more time than a machine-washable model. Check the care label and pay attention to drying instructions. Some coats must not be tumble-dried, while other clothing can be dried at a low temperature.

With winter coats, the difference between the outer fabric, lining and filling is important. According to the product information, the Urban Classics Basic Puffer Jacket has an outer made from 100% polyamide, a lining made from 100% polyester and 100% polyester filling. This makes the composition clearer than a general claim about warmth.

The most important factors for making a sensible choice

Material and construction

Do not just compare the percentage of cotton or polyester; look at the complete construction. A sweatshirt, for example, may be made from cotton and recycled polyester. According to the product information, the adidas Trefoil Essentials Crew Sweatshirt consists of 70% cotton and 30% recycled polyester, with fleece fabric and ribbed trims.

For underwear, softness, stretch and seams are relevant. According to the product description, the Calvin Klein 3 Pack Bikini Briefs consist of 90% cotton and 10% elastane. Another Calvin Klein bikini brief lists a combination of cotton, modal and elastane. When assessing sustainability claims, always check the brand’s information and the product specifications; such claims are not a general guarantee covering the entire production chain.

Fit and measurements

Preferably use a tape measure and measure:

  1. Your chest at the fullest point.
  2. Your waist without pulling the tape measure tight.
  3. Your hips at the fullest point.
  4. For trousers, if necessary, the rise and leg length.

The Urban Classics chino is described as having a high-waist and wide-leg cut. This means the model fits differently from a classic straight-leg chino. The black colour makes it easy to pair with other items, but the final fit depends on your measurements and the size you choose.

Function and intended use

First decide what you need the garment for:

  • For everyday use: consider comfort, washability and how easily it can be styled with other items.
  • For outdoor activities: check the hood, pockets, cuffs, seams and protection against rain.
  • For sport: look at freedom of movement, the material and moisture management.
  • For children: check for soft fabrics, practical fastenings and sufficient freedom of movement.
  • For layering: choose a fit that leaves room for a T-shirt, jumper or sweatshirt.

The North Face coats clearly differ in terms of function. The NF0A8DY2 is described in the product information as featuring DryVent material, taped seams and a water-repellent finish. According to The North Face’s own product description, the model is intended for training and outdoor use. The Triclimate 3-in-1 jacket NF0A84FC consists of an outer layer and a down inner jacket, which can be worn separately or together. Always check the current label and care instructions.

Recommended choices for different user profiles

Suitable for: Budget-conscious beginners
Urban Classics black women’s chino trousers

Women's High Waist Wide Leg Chino Pants Black 26

Why it suits this profile: These black women’s trousers are easy to pair with a T-shirt, blouse or jumper for everyday wear.

How this product avoids the pitfall

The product description specifies the high-waist and wide-leg cut as well as the lightweight material, so you do not have to rely on the photo alone.

Key benefit & advantages

Black colour, high waist and wide legs; suitable for casual and smarter outfits.

Suitable for: Shoppers looking for top quality
The North Face Triclimate men’s jacket

The North Face Men Jackets NF0A84FC Estate Blue/TNF Black M

Why it suits this profile: The 3-in-1 construction is ideal for anyone who wants one jacket for changing conditions.

How this product avoids the pitfall

The product information lists separate layers, adjustable cuffs, pockets and a hood. You can therefore compare the construction in detail.

Key benefit & advantages

GORE-TEX outer material according to the product information, 550 fill power down and wearable separate layers.

Suitable for: Specific uses & intensive users
Nike Team Park 20 Hoodie

Nike Team Park 20 Hoodie CW6894-463 S

Why it suits this profile: This hoodie is designed for training, team sports and everyday wear, with an adjustable hood and kangaroo pocket.

How this product avoids the pitfall

The material, ribbed trims and care instructions are described clearly, allowing you to compare the hoodie with other sweatshirts.

Key benefit & advantages

Polyester-cotton blend, Dri-FIT according to Nike, adjustable hood, and ribbed cuffs and hem.

Suitable for: Families who want practical versatility
Tommy Hilfiger boys’ shirt

Tommy Hilfiger Boys Basic CN Knit L/S Sky Captain 80

Why it suits this profile: This long-sleeved boys’ shirt can be worn on its own or layered under a sweatshirt.

How this product avoids the pitfall

The product information specifies 100% organic cotton and clearly states that this is a jersey long-sleeved shirt.

Key benefit & advantages

100% organic cotton according to the product information, long sleeves and a simple design that is ideal for layering.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Check this before placing your order

  • Compare the size chart for the specific product, not just the brand size.
  • Check the material, lining, filling and any stretch.
  • Read the washing and drying instructions.
  • Make sure the model is suitable for your intended use: work, leisure, sport or outdoor activities.
  • Check the colour, model name and product variant before completing your purchase.
  • Keep your order confirmation and information about the returns policy.

Frequently asked questions about buying clothes online

Is buying clothes online cheaper than shopping in a store?

It depends on the brand, product and offer. Online, you can easily compare prices, materials and models, but remember to take delivery charges and any return costs into account. Compare the total cost, not just the displayed product price.

How do I determine my clothing size when ordering online?

Measure your chest, waist and hips, then compare these measurements with the chart on the product page. Also consider the fit, such as regular, relaxed, high-waist or wide-leg. With children’s clothing, it is also sensible to allow for freedom of movement and growth.

How long do clothes bought online last?

How long a garment lasts depends on the material, construction, how often it is worn and how it is cared for. Follow the label, use the correct programme and avoid washing or drying at unnecessarily high temperatures. A garment designed for everyday use may wear out more quickly with intensive wear than when it is rotated with other items.