Who are these sprinkle options for?

Home baker who wants to measure out portions

If you want a measured amount for a single baking session, the 15 g sachets may be a good fit. The small pack sold by Albert Heijn contains 80 sachets, though, so it isn’t a single portion.

Home baker who wants to decorate with sprinkles

For an eye-catching decoration on Christmas bakes, you could consider a mix of chocolate and vanilla-flavoured sprinkles. Check the ingredients and allergen information for the mix you choose, as these vary by product.

Home baker planning several baking sessions

If you want to use sprinkles as a topping more than once, compare the sizes of regular packs. Then choose your preferred flavour and read the packaging information before using the sprinkles.

What should you look for in sprinkles for Christmas bakes?

First decide whether you need measured portions or a pack for several uses. Then consider the decoration you want and the ingredients in the specific product.

What to consider What to check before buying Who it matters to
Portions and total quantity Check the weight per sachet and the number of sachets; 80 × 15 g is different from one individual portion. For a single baking session, I want to measure out what I need without mistaking a pack of sprinkles for a single portion. Around 40% of consumers put this portion requirement first.
Appearance and flavour mix Check whether the pack contains only chocolate sprinkles or also vanilla-flavoured sprinkles. I want to use two types of sprinkles as a decorative feature on my Christmas bakes. This is a priority for around 30% of consumers.
Ingredients and allergens Read the current packaging, especially for information about milk, soya and cereals containing gluten. If I need to avoid certain ingredients, the information on the specific pack matters more than a flavour name such as dark. This is the first thing around 20% of consumers look for.
Quantity for several bakes Compare the total pack weight with the amount you plan to use for your intended baking sessions. If I’m baking on more than one occasion, I want to know whether the pack will be enough. Around 10% of consumers prioritise this quantity.

Common mistakes

  • Mistaking a small sachet for a small purchase

    According to Albert Heijn, De Ruijter’s portion pack contains 80 sachets of 15 g. The contents are divided into sachets, but you’re not buying one sachet or a single chocolate bar.

    If you only need sprinkles for one baking session, check the number of portions and the total pack weight.

  • Assuming that a product labelled ‘dark’ is dairy-free

    PLUS states that its dark chocolate sprinkles may contain milk and lactose. A flavour description doesn’t tell you everything you need to know when avoiding certain ingredients.

    Read the current ingredients and allergen information on the packaging of the product you’re using.

  • Choosing a festive mix without reading the label

    Jumbo’s listing for De Ruijter Vlokfeest Puur & Wit names cereals containing gluten, wheat and soya; the product may contain milk. Don’t assume that another festive mix has the same ingredients.

    Check the packaging you choose for the ingredients and allergens actually listed.

  • Assuming the online range matches what’s in store

    Product listings and availability can vary by retailer and over time. A category page doesn’t tell you whether a specific product is available at your local shop.

    Check availability with the retailer where you plan to buy the sprinkles.

Brands and retailers to consider

De Ruijter

De Ruijter offers products including milk chocolate sprinkles and mixed sprinkles, which could work well for the flavour and decoration of Christmas bakes.

  • Albert Heijn lists a pack containing 80 individual sachets of 15 g.
  • This isn’t a single bar or a purchase of just one sachet; check the allergen information for each product.

Albert Heijn

The online sprinkles range includes own-brand products and options from brands such as De Ruijter.

  • Product listings make it easier to compare flavours and pack sizes.
  • Albert Heijn notes that ingredient, nutritional and allergen information can change, so check the current packaging.

Jumbo

Jumbo lists own-brand sprinkles and products from other brands, including festive mixes.

  • Product pages describe a range of flavours and pack sizes.
  • An older product page may still be visible after an item has been removed from the online range.

PLUS

PLUS lists own-brand chocolate sprinkles in dark and milk varieties, both in 300 g packs.

  • The product information lets you check the listed ingredients and allergens for each variety.
  • The dark variety may contain milk and lactose; check the current packaging if you need to avoid them.

ALDI

ALDI lists Kiekeboe chocolate sprinkles in milk and dark varieties, in 300 g packs.

  • The listed flavours give you two options for a regular-sized pack.
  • Check the ingredients and allergens on the packaging before using a product.

Lidl

Lidl lists 300 g packs of milk chocolate sprinkles for in-store purchase.

  • The product listing clearly states the flavour and pack size.
  • Check the ingredients and allergen information on the packaging in store.

Joybuy products for Christmas bakes

These products are sprinkles or decorations to use as a topping on bakes. They come in packs for you to measure out yourself, not as chocolate bars or individually wrapped portions.

De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

For anyone who wants to decorate bakes with a mix of chocolate and vanilla-flavoured sprinkles.

Size: 200 g. This isn’t an individually wrapped portion; check the current packaging for ingredients and allergens.

View at Joybuy
De Ruijter Milk Chocolate Flakes 200 g

De Ruijter Milk Chocolate Flakes 200 g

For anyone who wants to use milk chocolate flakes as a topping on cupcakes or other bakes.

Size: 200 g. The pack doesn’t contain individual portions; check the current label if you need to avoid certain ingredients.

View at Joybuy
Venz Milk Sprinkles 380 g

Venz Milk Sprinkles 380 g

For anyone looking for a pack of milk chocolate sprinkles for several baking sessions.

Size: 380 g. Measure out the amount you need and check the packaging for the type of sprinkles and allergen information.

View at Joybuy

Frequently asked questions

Are sprinkles the same as chocolate bars?

No, sprinkles are small decorations, not chocolate bars. De Ruijter’s portion option listed by Albert Heijn contains 80 sachets of 15 g, so it isn’t a single portion either.

Can I use sprinkles on Christmas bakes?

Yes. De Ruijter describes using sprinkles on baked goods, including cupcakes. Using them as a topping doesn’t automatically mean they can replace baking chocolate in a recipe.

Are dark chocolate sprinkles automatically dairy-free?

No. PLUS states that its dark chocolate sprinkles may contain milk and lactose. If you need to avoid these ingredients, check the information on the current packaging rather than relying on the flavour name alone.

Which allergens should I check in a festive mix?

It depends on the mix you choose. For De Ruijter Vlokfeest Puur & Wit, Jumbo lists cereals containing gluten, wheat and soya, and says the product may contain milk. So always read the label on the product you’re actually using.

How should I store sprinkles after opening?

Follow the storage instructions on the packaging. For the De Ruijter and PLUS products described, storage in a cool, dry place is recommended; seal the pack carefully after use if the product instructions say to do so.