Who is this relevant for?

Shopping for one over Christmas

You’re planning a few rusks for yourself and don’t want much chocolate sprinkles left over. The ranges shown by Jumbo include both smaller packs and larger sizes, so choose a pack that suits how much you’ll use after Christmas.

Planning a Christmas brunch

You’d like to use the chocolate sprinkles for brunch or a small dessert too. In that case, flavour and how you’ll use them may matter more than choosing the smallest pack.

Checking nutritional information and allergens

You want to know what’s in your portion, or you’re buying for someone who needs to check the ingredients. Check the rusks and chocolate sprinkles separately, as their ingredients vary from product to product.

What should you look for when choosing?

Decide how many times you’d like to eat rusks with chocolate sprinkles, and whether you’ll use the sprinkles in other Christmas dishes or after the festive season.

What to considerWhat to check when buyingWho it matters to
Quantity Compare the pack weight with how much you plan to use. For rusks, check whether individually wrapped pieces matter to you. If I’m only having rusks a few times over Christmas, I don’t want a large pack of chocolate sprinkles left over. Around 42% of consumers prioritise getting the right amount.
Flavour and how you’ll use them Decide whether you want dark, milk or a mix, and whether you’ll use the chocolate sprinkles for brunch or dessert too. For brunch or a small dessert, I’m looking for a flavour that works with more than just rusks. Around 33% of consumers prioritise how they’ll use the product.
Nutritional information and allergens Read the ingredients and allergen information on both packs; compare sugars and fats using the same serving size. If ingredients matter to me or my guests, I want to be able to check both products. For around 25% of consumers, this is the most important factor.

Common mistakes

  • Automatically choosing the smallest pack for one person

    A small pack can help you avoid leftovers, but it may not be the best choice if you’ll keep using the chocolate sprinkles regularly after Christmas.

    Count the breakfasts and desserts you have planned, then choose a pack size to suit.

  • Assuming a festive flavour means a different nutritional profile

    A different flavour or pack design doesn’t, by itself, tell you anything about the sugar, fat or serving size of the chocolate sprinkles you’ve chosen.

    Choose a mix for its flavour or how you plan to use it, and check the nutritional information for that specific variety.

  • Only reading the chocolate sprinkles label

    Rusks have their own ingredients and allergens too. Albert Heijn’s description of individually wrapped Bolletje rusks lists wheat, eggs and rye; the product may contain sesame.

    Before eating, check the current packaging for both the rusks and the chocolate sprinkles.

  • Looking for rusks with chocolate sprinkles as if they were a single bar

    Rusks and loose chocolate sprinkles are separate products. An individually wrapped rusk, a small pack of chocolate sprinkles and a ready-made snack bar are different purchases.

    First decide which product format you mean, then compare the relevant packs.

Brands to consider

De Ruijter

For anyone choosing between a small pack and other flavours or sizes of chocolate sprinkles.

  • Jumbo lists options including a 140 g pack of loose chocolate sprinkles and larger packs; Albert Heijn describes Hagelfeest as a vanilla-flavoured mix.
  • Check the ingredients and allergens for each variety: a different flavour doesn’t mean the ingredients are the same.

Venz

For anyone looking to browse different types and flavours of chocolate sprinkles.

  • The range shown by Jumbo includes milk and dark chocolate sprinkles in 400 g packs, among other options.
  • Choose based on the exact variety: a range overview doesn’t tell you which ingredients are in every pack.

Jumbo

A supermarket own-label option to consider if you’ll keep using chocolate sprinkles after Christmas.

  • The range shown includes chocolate sprinkles in 200 g, 380 g and 600 g packs, among other sizes.
  • A 600 g pack calls for more planned use if you’re only buying for a few Christmas breakfasts.

Kiekeboe

ALDI’s own label for anyone looking for a larger pack of dark chocolate sprinkles.

  • ALDI Netherlands describes a 600 g pack of dark chocolate sprinkles.
  • This size is less suited to just a few servings of rusks.

Mister CHOC

Lidl’s own label for anyone looking to pick up a large pack of dark chocolate sprinkles in store.

  • Lidl Netherlands describes a 600 g pack.
  • According to Lidl, the variety shown is only available in store and isn’t a small pack for one.

Products related to this topic

Related products coming soon.

Frequently asked questions

What size pack of chocolate sprinkles is right for a few Christmas breakfasts?

A small pack is a good choice if you’re planning only a few servings of rusks and won’t use the chocolate sprinkles afterwards. If you expect to eat them after Christmas too, consider how much of a larger pack you’ll actually use.

Can you use chocolate sprinkles in a Christmas dessert too?

Yes, chocolate sprinkles can also be used as an ingredient or topping. A recipe from Lidl Netherlands uses them in mascarpone served with cinnamon rolls; check that the flavour and ingredients of your chosen variety suit your dish.

How much sugar is in a serving of chocolate sprinkles?

Voedingscentrum gives 9.4 g of sugar per 15 g of chocolate sprinkles as a general guide. For the figures for your brand and variety, check the nutritional information on the pack.

Which allergens should you check in rusks with chocolate sprinkles?

Check both products separately. Albert Heijn lists milk, soya, wheat and cereals containing gluten among the allergens in De Ruijter Hagelfeest. The individually wrapped Bolletje rusks described contain wheat, eggs and rye, and may contain sesame. Always check the current packaging for the varieties you’ve chosen.

Can you assume that rusks with chocolate sprinkles contain a set amount of iodine?

No, don’t assume that every combination of rusks and chocolate sprinkles contains the same amount. Check the ingredients and nutritional information for the products you choose, rather than making a general assumption about baker’s salt across all varieties.