What should you look for in the combination?
First decide whether you want to keep the crisp rusk or serve a slice of sourdough bread. If you choose the latter, check the bread itself, then look at the exact variant of chocolate sprinkles.
| What to consider |
What to check when buying |
Who should pay particular attention? |
| Flavour and presentation |
Choose between rusk and a slice of sourdough bread. For the chocolate sprinkles, check the product’s form and the stated cocoa content of the specific variant. |
If I want to serve something on the day, the combination needs to match the flavour and presentation I have in mind. This would be the main consideration for around 31% of consumers. |
| Wholemeal and salt |
Check whether the ingredients for your chosen bread include wholemeal flour and iodised salt or baker’s salt. |
If you’re choosing the bread carefully, you shouldn’t have to assume it’s wholemeal just because it says ‘sourdough’. Checking for wholemeal flour and the salt used would be the top priority for around 31% of consumers. |
| Allergens |
Check the latest information for both the bread and topping. If selling food without packaging, make sure the relevant allergen information is available before purchase. |
If I’m serving unwrapped slices with toppings, I need to be able to tell customers which allergens they contain. Allergen information would be the top priority for around 23% of consumers. |
| Shopping plans |
Check the store you plan to visit and the storage instructions for the bread you actually buy. |
If you’re shopping for an event, you’ll want to collect the bread in good time and store it according to the product information. This would be the main consideration for around 15% of consumers. |
Chocolate sprinkles and toppings on Joybuy
These products are sweet topping options if you’re serving rusk or choosing a slice of sourdough bread as your base. Check the ingredients, allergens and salt used in the bread separately when you buy it.
Image unavailable
Venz chocolate and vanilla sprinkles 400 g
A topping for anyone who’d like vanilla flavour as well as chocolate with their chosen bread.
Before serving, check the latest ingredients and allergen information for this variant, particularly if you’re offering unwrapped portions.
View on Joybuy
Image unavailable
De Ruijter Chocolate Chunks 390 g
Consider this chocolate topping only if its form suits the presentation you have in mind.
Check whether you’ll receive chocolate chunks or sprinkles: the product title and description use different terms. Also check the latest label for allergens.
View on Joybuy
Image unavailable
Venz milk chocolate sprinkles 400 g
A milk chocolate option if you’d like to use this type of sprinkles on rusk or bread.
If cocoa content will influence your choice, check the packaging for this exact variant. Also check the latest allergen information.
View on Joybuy
Image unavailable
De Ruijter dark chocolate sprinkles 390 g
A variant described as dark chocolate sprinkles, to use with the bread of your choice.
If you want to compare variants by cocoa content, check the percentage on the packaging for this variant. Also read the latest label for allergen information.
View on Joybuy
Image unavailable
Sprinkles Choca Flakes 200 g
These cocoa flakes are an alternative if you’re looking for a different topping from classic chocolate sprinkles.
Check that the flakes suit your presentation, and read the latest label for ingredients and allergen information.
View on Joybuy
Frequently asked questions
Is sourdough bread the same as rusk with chocolate sprinkles?
No. In this combination, sourdough bread replaces the rusk as the base; it isn’t a type of rusk. Think about the texture of bread you’d like to serve, then choose a topping to match.
Does sourdough bread always contain iodine from baker’s salt?
No. According to the Netherlands Nutrition Centre, bakers in the Netherlands aren’t required to use baker’s salt. For packaged bread, check the ingredients list for iodised salt or baker’s salt; for unwrapped bread, ask the baker.
Is sourdough bread automatically wholemeal?
No. Sourdough refers to the raising agent, while wholemeal refers to the grain used. Check the product name and ingredients. For example, Albert Heijn lists wholemeal wheat flour for AH Liefde & Passie Nederlands desem volkoren.
What allergen information do I need to give customers buying unwrapped topped slices?
If you sell unwrapped topped slices, information about the allergens they contain must be available before purchase. The Netherlands Food and Consumer Product Safety Authority lists 14 allergens; for cereals containing gluten, you must also specify which cereal it is. Use the latest information for both the bread and the topping.
How should I store bread and chocolate sprinkles until the Christmas market?
Follow the storage instructions for the products you’re actually using. The De Ruijter and Venz chocolate sprinkles described here should be stored in a cool, dry place. Albert Heijn says AH Liefde & Passie Nederlands desem volkoren can be frozen on the day of purchase. Other breads may have different instructions.