For a Christmas market with guests who have different preferences, a platter with both white rolls and rolls explicitly labelled as wholemeal is a practical choice: guests can help themselves to what they prefer. Multigrain doesn’t automatically mean wholemeal. If you’re buying part-baked rolls, check the baking instructions, allergen information and pack sizes before working out how many you’ll need.
If you’re buying for a Christmas market or winter buffet, offering a clear choice between white and wholemeal rolls gives guests the freedom to choose what they prefer. Albert Heijn lists both product types separately.
If you want some of the rolls to be genuinely wholemeal, check the product description and ingredients rather than relying on a dark colour or the word ‘multigrain’. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread wherever possible.
For part-baked rolls, the number of rolls in each pack and the baking instructions will affect your serving plan. Check the allergen information and storage advice in advance too, so you can take them into account when buying and serving.
First decide whether you want to offer both a white and a wholemeal option. Then compare the product description, preparation instructions and information guests may need for each pack.
| What to consider | What to check before buying | Who is this important for? |
|---|---|---|
| Choice of white and wholemeal | Choose rolls labelled separately as white and wholemeal, and plan the quantities for each type. | When I’m catering for guests with different preferences, I don’t want one type of bread to take over the whole platter. Around 42% of consumers put this balance of choice first. |
| A clearly identifiable wholemeal option | Check that the product is labelled wholemeal and compare the fibre per 100 g in the nutritional information. | When I want to offer wholemeal rolls, I don’t want to rely on the word ‘multigrain’ or the colour of the roll. Around 33% of consumers prioritise a clearly identifiable wholemeal option. |
| Baking and product information | Compare pack sizes and baking instructions, and read the allergen information. | For busy serving times, I want to know how many rolls I can prepare and which allergens I need to communicate. Around 25% of consumers prioritise baking plans and product information. |
The word ‘multigrain’ alone doesn’t confirm that a roll is wholemeal. As a result, you may not have the wholemeal option you’ve advertised.
For a wholemeal option, choose rolls explicitly labelled as wholemeal and check the latest ingredients information.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the name of the bread type won’t tell you which salt is used in a particular roll.
For packaged rolls, read the ingredients list. For loose rolls, ask which salt has been used.
If you’re offering several types of rolls, you need to be able to distinguish the product information for each one. The Netherlands Food and Consumer Product Safety Authority highlights the requirement to clearly list allergens on labels.
Check the allergen information before buying, and make sure the details for each type of roll are easy to identify when serving.
If demand varies throughout the day, you could be left with rolls to spare. Different packs may also have different baking instructions.
Plan smaller batches and follow the instructions and storage advice on each product’s packaging.
Albert Heijn has separate product pages for AH white rolls and AH wholemeal rolls.
PLUS sells packaged white and multigrain part-baked rolls.
Dirk lists white part-baked rolls and rustic multigrain rolls under its 1 de Beste brand.
ALDI describes a loose white roll sold individually, an alternative if you want to buy white rolls one at a time.
Lidl has product pages for white rolls and small white rolls.
These white rolls are a good fit for the white side of a mixed platter. If you’d also like to offer wholemeal rolls, choose a separate product that’s explicitly labelled as wholemeal.
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A white option for guests who prefer a white roll.
Pack of 4 rolls. Check the preparation instructions and allergen information on the latest packaging before planning your serving batches.
No, ‘multigrain’ doesn’t automatically mean wholemeal. If you want to offer a wholemeal option, choose rolls explicitly labelled as wholemeal and check the latest packaging.
A mix makes sense if your guests have different preferences, but the proportions depend on your group and how many rolls you want to serve. Keep the two types clearly separate so guests can choose for themselves.
The PLUS white and multigrain packs mentioned both give instructions to bake in a preheated oven at 220 °C for 8–10 minutes. Before baking them together, compare the latest instructions on both packs.
Check the allergen information for each type of roll before buying or serving. The Netherlands Food and Consumer Product Safety Authority requires allergens to be clearly listed on the label. Don’t assume different types contain the same ingredients.
No, you can’t tell from the name of the roll. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. For packaged products, check the ingredients list; for loose rolls, ask which salt has been used.
