Choose a pack with several inner packs if you want to build up a large stock without opening everything at once. If you want to hand biscuits to visitors quickly, look for individually sealed portions; a medium-sized pack may be more practical for a smaller stall. Before buying, check the portion packaging and the label, and decide how you’ll store opened biscuits during the market.
If you’re expecting lots of visitors, a pack with several rolls or inner packs lets you open your stock in stages. For example, ALDI Netherlands lists María biscuits in four 200 g rolls. Work out in advance how many you’re likely to need during the market.
If you’re handing out one portion at a time with coffee or tea, check that each bag is individually sealed. Jumbo lists Lotus Biscoff XL as ten bags, each containing two biscuits. Even when serving sealed portions, you need to be able to tell visitors about any allergens.
If you want to offer different biscuits without opening every pack at once, check how each type is packaged inside. Albert Heijn lists AH Marie biscuits as 400 g, split into two 200 g portions; smaller packs can also help you add variety.
Start with how you’ll serve the biscuits and how many visitors you expect. Then check how many portions you can keep sealed and what product information you’ll need at your stall.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Stock size | Compare the total weight, the number of inner packs and how much you expect to hand out each market day. | If I’m expecting lots of visitors, I want to be able to replenish the supply without opening everything. Stock size is the top priority for around 36% of consumers. |
| Sealed portions | Check how many portions the pack contains and whether each one is individually sealed. | When serving quickly, I want to be able to hand over a biscuit without touching loose stock. Sealed portions are the main consideration for around 29% of consumers. |
| Variety | Check which types of biscuits you’re combining, how many each pack contains and which allergens they include. | For a mixed stall, I want to be able to offer visitors more than one type of biscuit. Around 21% of consumers prioritise variety. |
| Leftover stock | Check the best-before date, storage instructions after opening and whether you can keep unopened portions separate. | If visitor numbers are uncertain, I don’t want to open more than I can hand out. For around 14% of consumers, limiting opened leftovers is the most important consideration. |
It’s hard to compare a small and a large pack by looking at the total price alone. The pack size also doesn’t tell you how many useful portions you’ll have to hand out.
Compare the current price per kilogram, then check the pack size, number of portions and your expected sales.
Albert Heijn describes AH Marie biscuits as vegan and lactose-free, but also lists wheat and cereals containing gluten. The Lotus Biscoff XL variant described by Jumbo contains wheat and soya.
Check the current ingredients and allergen information for every type of biscuit. Don’t assume a product is suitable for visitors with an allergy based on just one label on the front.
Several inner packs are only useful if you keep the unopened ones sealed. The Netherlands Nutrition Centre advises storing biscuits in a cool, dry, dark place in a well-sealed container.
Open your stock a little at a time, and have a suitable sealable tin ready for any opened biscuits.
According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unpackaged food must be available in another way before purchase. Food sold at markets and events must also be handled safely and hygienically.
Keep the information from the original packaging to hand, and make sure visitors can ask about allergens before buying.
ALDI Netherlands lists María biscuits in four 200 g rolls: a format for anyone who wants to open a large supply in stages.
According to Albert Heijn, AH Marie biscuits contain 400 g, split into two 200 g portions.
Jumbo lists products including 500 g packs of Vanilla Flavour Dubbels. This pack size makes them worth considering when planning a larger supply of biscuits.
For Lotus Biscoff, Jumbo lists an XL pack with ten bags of two biscuits; Albert Heijn also lists a standard pack containing around 32 biscuits. These pack formats aren’t interchangeable.
ALDI Netherlands lists Biscotto chocolate biscuits as 20 biscuits in a 250 g pack, individually wrapped in pairs.
These Joybuy products offer different options for a Christmas market stall, from speculaas and packs of individual portions to larger or mixed biscuit selections. When choosing, always check that the packaging suits the way you plan to hand them out.
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A smaller pack of speculaas for a limited serving session. If you want to hand out sealed portions, check that the individual packs are sealed. Check the current label for allergens; the product information lists wheat, milk and egg.
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For a stall that wants to hand out savoury biscuits in individual packs. The pack contains 20 packs; bear in mind that onion flavour is a different option from sweet Christmas biscuits. Check the current label for allergens, including wheat.
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An assortment to consider if you want to offer a range of savoury biscuits. Check the contents and packaging of each item before planning your portions. Also check the labels for allergens and storage advice after opening.
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A medium-sized pack for anyone who wants to add speculaas to their stall selection. Check how to reseal the pack after opening; don’t assume it contains individually wrapped portions. Before handing them out, read the current label, paying particular attention to the information about wheat, milk, egg and nuts.
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A multipack for anyone who wants to buy biscuits in several units. Before buying, check whether the units are individually sealed if you need to hand out sealed portions. The product information lists wheat and soya and notes that the product may contain milk; check the current label.
Information about any allergens in unpackaged biscuits must be available before purchase. The Netherlands Food and Consumer Product Safety Authority says this can be provided in a way other than a label on the individual product. Keep the information from the original packaging, and make sure visitors can ask what the biscuits contain before buying.
Yes. According to the Netherlands Food and Consumer Product Safety Authority, anyone selling food or drink at markets and events must prepare, sell and store it safely and hygienically; this applies to private individuals too. Before the market, decide how you’ll store and serve the biscuits and provide the relevant product information.
Store opened biscuits in a cool, dry, dark place in a well-sealed container, as advised by the Netherlands Nutrition Centre. Also follow the instructions on the specific product’s label, and only open inner packs when you need them.
Not necessarily: the term vegan doesn’t tell you which allergens a biscuit contains. The Lotus Biscoff XL variant listed by Jumbo contains wheat and soya. Check the current ingredients and allergen information for each variant separately.
Compare the current price per kilogram with the total pack size and the number of useful portions. Then check whether you can keep some portions sealed: four 200 g rolls of the María biscuits listed by ALDI Netherlands suit a different serving plan from the ten bags of two biscuits each that Jumbo lists for Lotus Biscoff XL.
