Who are the different types suitable for?

If you want to serve croissants warm

If you can make time and space in the oven or air fryer on Christmas morning, bake-at-home croissants are worth considering. Check the preparation instructions on the packaging you choose before planning the rest of breakfast.

If you’re serving smaller buffet portions

If you’re serving other bread and toppings alongside your croissants, mini croissants give guests the option of taking a smaller portion. PLUS includes mini butter croissants in its Christmas breakfast range.

If you need to check ingredients or allergens

A label such as ‘butter’ or ‘plant-based’ doesn’t tell you everything about the ingredients. Check the information for the exact variety, and ask for allergen information if you’re buying loose croissants.

What should you look for when choosing?

First decide whether you want to serve the croissants straight away or bake them first. Then choose a size to suit your guests, and check the packaging of the variety you’ve chosen if you have specific dietary requirements.

What to consider What to check Who it matters to
When you’ll serve them Check whether the croissants are ready to eat or need to be prepared, then follow the timings and temperature on the packaging. If I want to serve croissants warm, baking them needs to fit into my Christmas breakfast plans; around 42% of consumers say serving them warm is their top priority.
Buffet portions Compare mini and standard sizes, the number of croissants and the total weight. If there are several types of bread on the table, I want to be able to offer guests smaller portions; around 33% of consumers prioritise having that choice.
Ingredients and allergens Read the latest ingredients and allergen information; ask for this information when buying loose products. If a dietary requirement or food allergy affects my choice, I need to be able to check the exact variety; around 25% of consumers put this check first.

Common mistakes

  • Assuming the product name gives you all the allergen information

    Ingredients and allergens can vary between brands and varieties. The PLUS butter croissants reviewed list wheat, spelt and milk, among other ingredients; this tells you nothing about the ingredients in a different croissant.

    Read the current packaging for the variety you’re buying. Ask for allergen information if you’re buying loose croissants.

  • Assuming an online product page means it’s in stock in store

    Lidl says its butter croissants are only available in store. Jumbo notes that a specific Délifrance variety is no longer available online.

    Before doing your Christmas shopping, check where the variety you want is available and consider which alternative size would work for your serving plans.

  • Comparing only the number of croissants

    Pack sizes with different quantities can also vary considerably in total weight and size. Jumbo’s croissant range includes both standard packs and mini varieties.

    Look at the quantity and total weight together, especially if you’re serving other bread too.

  • Assuming every croissant contains iodised salt

    The Netherlands Food and Consumer Product Safety Authority explains that bakery products may contain iodine compounds from baker’s salt. That doesn’t mean iodised salt is a standard ingredient in every croissant.

    If you want to know whether your croissants contain it, check the ingredients list on the packaging you’ve chosen.

Brands and shops to consider

Shop websites show different ways to choose croissants for Christmas breakfast. Ultimately, compare the information for the product you actually intend to buy.

Albert Heijn

Albert Heijn includes rolls and croissants in its Christmas breakfast and brunch inspiration.

  • Useful for planning croissants as part of a bigger breakfast.
  • Check individual products for size, ingredients and preparation method.

Jumbo

Jumbo’s croissant range includes butter, plant-based and mini varieties.

  • You can compare the number of croissants and their size across different packs.
  • Check that the variety you choose is currently available.

Lidl

Lidl describes butter croissants that you bake at home.

  • An option if you can fit baking into your Christmas breakfast plans.
  • The product page says they’re only sold in store; check the packaging for product details.

ALDI

ALDI offers a fresh butter croissant sold individually.

  • Buying them individually is useful if you want to take home a specific number.
  • Ask in store about ingredients and allergens if these are important to your choice.

PLUS

PLUS includes butter croissants to bake at home and mini butter croissants in its Christmas range.

  • The product page for the bake-at-home variety reviewed gives preparation and ingredient information.
  • Don’t apply that information to other PLUS varieties; always check the product you’ve chosen.

Dirk

Dirk offers an individual butter croissant and a pack of four butter croissants to bake at home.

  • You can choose between a single croissant and a pack to prepare at home.
  • Check the ingredients and allergens for each variety separately.

Croissants for different serving plans

These Joybuy products include a croissant that’s ready to serve, croissants to bake at home, and smaller packs or multipacks. Choose according to when you plan to serve them, and check the packaging for ingredients, allergens and any preparation instructions before buying.

Bakery Village Danish Croissant 85 g

Bakery Village Danish Croissant 85 g

An option to serve without having to plan around the oven. The product name specifies 85 g; check the packaging if you want to warm the croissant or need to check its ingredients.

View at Joybuy
SCHOOF Croissants, 4 pieces

SCHOOF Croissants, 4 stuks

For a brunch where you want to bake the croissants at home and can make time to do so. The product name says the pack contains four; follow the preparation instructions on the packaging.

View at Joybuy
g'woon Mini Butter Croissants 200 g

g'woon Mini Butter Croissants 200 g

The mini size is ideal for a buffet with smaller portions alongside other bread. The product name specifies a 200 g pack; check the number of croissants and preparation method on the packaging.

View at Joybuy
g'woon Butter Croissants, 4 pieces, 180 g

g'woon Butter Croissants, 4 stuks, 180 g

For anyone who wants to match the number of croissants and total weight to their breakfast in advance. The product name specifies four croissants and 180 g; check the packaging to see whether they need to be prepared.

View at Joybuy

Frequently asked questions

Is ‘medium sliced’ a useful way to describe croissant size?

No, don’t use that description to compare the croissants discussed here. For your Christmas breakfast, compare their size, quantity and weight, and check whether the variety you’ve chosen is ready to eat or needs to be prepared.

Where can I find allergen information for individual croissants?

Ask for the allergen information for that specific variety if you’re buying a loose croissant. The Netherlands Nutrition Centre notes that allergen information must also be available for unpackaged foods; don’t infer the ingredients from the name or appearance.

Does every croissant contain iodised baker’s salt?

No, don’t assume that. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through baker’s salt; check the ingredients list to see what applies to the pack you’ve chosen.

Can I buy bake-at-home croissants before Christmas?

Yes, as long as the use-by date and storage instructions on the packaging you’ve chosen suit your plans. For one butter variety reviewed, PLUS advises storing it in a cool, dry, dark place; don’t automatically apply this guidance to frozen products or other varieties.