Which type of croissant is right for you?

Christmas brunch host short on time

If you don’t want to bake on the morning itself, look for ready-to-eat croissants from the bakery. Packaged bake-off croissants are another option if you can make space in the oven or air fryer; check how much preparation your chosen product needs.

Planning ahead for a larger group

Shopping in advance is easier when you compare the number of croissants in each pack with your guest list. Bake-off croissants, frozen croissants and dough all offer different ways to prepare them at home, as long as you take storage requirements and available oven space into account.

Host who needs to check ingredients

If a guest has a food allergy or needs to avoid certain ingredients, compare the information for the exact products you’re considering. Check the latest label on packaged croissants, and ask about allergen information for loose bakery products. The Netherlands Nutrition Centre stresses the importance of checking labels when dealing with food allergies.

What should you look for in Christmas croissants?

Fresh, ready-to-eat croissants

Choose these: if you want to serve croissants without baking at home; ALDI and Dirk, for example, sell fresh butter croissants individually.

Bear in mind: when you shop and what’s in stock, especially if you need croissants for several guests.

Bake-off croissants

Choose these: if you want to shop in advance and bake the croissants at home close to serving time.

Bear in mind: you’ll need space in the oven or air fryer. Preparation varies by product: PLUS says its packaged butter croissants take 4–6 minutes in an oven at 200 °C.

Frozen croissants

Choose these: if you want to stock up in advance for several occasions; Jumbo, for example, sells frozen butter croissants.

Bear in mind: you’ll need freezer space, and should follow the defrosting and baking instructions on the pack you choose.

Croissant dough to shape yourself

Choose this: if you want to decide the shape or filling yourself. PLUS says you can cut at least six triangles from one roll of its croissant dough.

Bear in mind: you’ll need time to shape and bake the dough, and follow the storage instructions. Don’t eat the dough raw.

Start with the preparation method that works for you on Christmas morning. Then compare the pack size and ingredients of the specific croissants you want to buy.

What to consider What to check when buying Who should pay particular attention?
Preparation and serving time Are the croissants ready to eat, or do they need baking? Can you follow the instructions with the equipment you have? If I’m having guests at a set time, I don’t want to organise several batches of baking at once. That’s why minimal preparation would be the top buying priority for around 33% of consumers.
Quantity and storage Compare the number of croissants in the pack with your guest list, and check how they should be stored. For a larger brunch, I want to have enough croissants ready without relying entirely on buying them that morning. For around 25% of consumers, being able to plan ahead and stock up would come first.
Ingredients and allergens Read the information for the exact variety; for loose croissants, ask for allergen information. If a guest has a food allergy, I need to be able to check what’s in their croissant. For around 25% of consumers, this check would be the top priority.
Shape and filling Do you want to serve ready-made croissants, or shape and perhaps fill the dough yourself? Check the preparation instructions too. I want to choose the size or filling for my Christmas table, and I can make time to shape the dough. For around 17% of consumers, having that choice would matter most.

Common mistakes when choosing

  • Assuming all croissants are the same when it comes to allergies

    Ingredients and possible traces vary by product. For example, the Délifrance butter croissants described by Jumbo contain milk and wheat and may contain traces of lupin, soya and sesame. This doesn’t apply to every other croissant.

    Check the latest label for the variety you choose. Before buying loose, unpackaged croissants for a guest with an allergy, ask for allergen information.

  • Looking only at the number of packs

    A single croissant, a pack of four and dough that you shape into croissants yourself won’t necessarily provide the same quantity or involve the same amount of preparation.

    Work out how many portions you need and compare the number of croissants and the weight on the pack. If you’re buying dough, also consider how much time you have to shape and bake it.

  • Assuming stock will be the same during the festive season

    A product that’s part of a regular range won’t necessarily be available at your shop when you want to do your Christmas shopping.

    Check current availability and pack details shortly before you buy. If you choose an alternative, check its preparation instructions and ingredients against your plans too.

Brands and shops to explore

These shops offer different types of croissants. Compare the specific product you want to buy; ranges and product information can vary by shop and over time.

Albert Heijn

Albert Heijn’s croissant range includes fresh, bake-off and frozen varieties, as well as mini and plant-based options.

  • A range of product types to compare for breakfast or brunch.
  • Check which variety is available at your shop and how many croissants are in the pack.

Jumbo

Jumbo offers croissants from its own label and other brands, including plant-based and frozen varieties.

  • Packs with different quantities make it easier to plan for a group.
  • Check whether the variety you want is still available; a product being mentioned in older information isn’t enough to confirm this.

Lidl

Lidl’s in-store bakery offers products including mini butter croissants.

  • Smaller bakery products can be a good fit for a brunch with a range of dishes.
  • Check availability and, if needed, ask about ingredients and allergens for loose products.

ALDI

ALDI sells a fresh butter croissant individually.

  • Buying individually makes it easier to get the number you need.
  • If allergen information matters to a guest, ask in store for the latest details.

PLUS

PLUS offers fresh croissants, packaged bake-off croissants and croissant dough to shape yourself.

  • Preparation instructions are listed for individual products, making it easier to plan your oven time.
  • Follow the instructions and check the ingredients for the variety you choose; dough and bake-off croissants aren’t interchangeable.

Dirk

Dirk offers both a fresh butter croissant sold individually and a pack of four bake-off croissants.

  • The two product types make it easy to choose between serving croissants straight away and baking them at home.
  • Check the latest label for your chosen variety or ask in store about its ingredients.

Croissants for different serving plans

These Joybuy croissants offer options for serving straight away, baking at home and planning portions. Check the preparation instructions on each pack before deciding when to serve them.

Bakery Village Danish Croissant 85 g

Bakery Village Danish Croissant 85 g

Worth considering if you want to serve croissants at brunch without baking them at home. The product name states 85 g; check the number in each pack before planning portions.

If you have specific dietary requirements, check the latest ingredients and allergen information, including the stated cheese preparation, wheat, egg and milk. If you’re buying for children, also check the warning about E102 and E110 on the pack.

View at Joybuy
SCHOOF Croissants, 4 pieces

SCHOOF Croissants, 4 pieces

A handy option if you want to buy four croissants in advance to bake at home. Check the baking time and temperature on the pack before planning your oven use for Christmas breakfast.

This product is described as containing margarine rather than butter. If you have allergies, also check the latest information about possible traces of sesame, lupin, milk and soya.

View at Joybuy
G'woon Mini Butter Croissants 200 g

G'woon Mini Butter Croissants, 200 g

Mini croissants to consider if you want to serve smaller croissants at brunch. Check the pack to see how much preparation they need before deciding when to serve them.

If you have allergies, check the latest information about ingredients including cereals containing gluten, milk, lupin, sesame and soya.

View at Joybuy
G'woon Butter Croissants, 4 pieces, 180 g

G'woon Butter Croissants, 4 pieces, 180 g

A pack of four croissants with a total weight of 180 g, to compare with the number of portions you need. Check whether they’re ready to eat or need further preparation.

If you have allergies, read the latest information about ingredients including cereals containing gluten, milk, lupin, sesame and soya.

View at Joybuy

Frequently asked questions

Which croissants take the least preparation on Christmas morning?

Fresh, ready-to-eat croissants can be served without baking at home. If you’d rather bake them at home, check the instructions for that exact pack and leave enough space in the oven. For example, PLUS says its packaged butter croissants take 4–6 minutes in an oven at 200 °C.

How do I work out how many croissants to buy for a Christmas brunch?

Work out how many guests will want a croissant, then compare that number with the quantity in each pack and the baking space you have. For example, Jumbo offers packs with different quantities; if you’re shaping the dough yourself, remember to factor in how many croissants you’ll actually make.

Can I serve butter croissants to someone with a milk or wheat allergy?

Don’t assume they’re suitable without checking the exact ingredients and allergen information. The Délifrance butter croissants described by Jumbo contain milk and wheat; other varieties may list different ingredients or possible traces. Ask for the latest allergen information for loose croissants.

Can I buy croissant dough in advance for Christmas?

Yes, as long as you can follow the storage and use-by instructions on the pack you choose. PLUS says its croissant dough should be kept refrigerated at a maximum of 7 °C and, once opened, prepared and eaten straight away. The dough shouldn’t be eaten raw.