Sharing with a group who have different tastes
For visitors, colleagues or a Christmas gathering, individual portions and a range of flavours are practical. Check how many pieces the box contains and whether the mix suits the group.
Choose an individually wrapped chocolate assortment if you want everyone to be able to pick their own flavour. If the box is mainly a gift for one person, consider pralines or a gift box. Whichever you choose, check the contents, allergens, best-before date and storage instructions on the packaging.
For visitors, colleagues or a Christmas gathering, individual portions and a range of flavours are practical. Check how many pieces the box contains and whether the mix suits the group.
For one recipient or household, presentation may matter more than the number of individually wrapped chocolates. Compare the packaging with the amount you want to give.
If someone has a known allergy, the information on the specific packaging is what matters. If cacao sourcing or a certification is important to you, check that the information applies to the product you have chosen, not just to the brand.
First decide whether you want to share the chocolates or give them as a present. Then check whether the recipients have any requirements relating to ingredients or sourcing. Taaitaai is a separate choice for your Christmas shopping list, not a type of chocolate box.
| What to consider | What to check | Who is it important for? |
|---|---|---|
| Sharing and flavour variety | Check the number of pieces, whether they are individually wrapped and the mix of flavours. | If visitors need to be able to choose for themselves, I want portions that are easy to share. For around 27% of consumers, ease of sharing comes first. |
| Allergens | Read the ingredients and allergen information, including any ‘may contain’ warnings, on the packaging you have chosen. | If I’m buying a gift for someone with a known allergy, I need to establish first whether the box is suitable. Checking for allergens is the top priority for around 33% of consumers. |
| Gift appeal | Compare the shape of the box and its contents, and check whether any seasonal packaging is currently available. | For one recipient, I’m more likely to look for a thoughtful gift than lots of individual portions. Presentation is the deciding factor for around 20% of consumers. |
| Sourcing information | Check whether any certification or claim about cacao sourcing applies to the specific product. | If sourcing determines my choice, I want information about the chocolate I’m actually giving. For around 20% of consumers, this is the top priority. |
Individually wrapped chocolates are handy for sharing, but that doesn’t mean they’re suitable for someone with an allergy. An assortment may contain a variety of ingredients and warnings.
Ask about any known allergies and read the allergen information, including ‘may contain’ warnings, on the exact packaging you’re buying.
Finding a product page doesn’t mean the item is still on sale. An Albert Heijn page for a Celebrations gift box said ‘no longer available’; an ALDI page for Christmas figures said ‘unavailable’.
Check current availability at the shop where you plan to buy, and consider keeping a non-seasonal box in mind as an alternative.
A box for one recipient and an assortment for a group serve different purposes. The packaging alone also doesn’t tell you how many portions are inside.
Compare the weight and number of pieces with the number of people the chocolates are for.
Information about a certification or cacao sourcing may apply to just one product range. Lidl says the Fairtrade certification and traceability described apply to its Way To Go range; this doesn’t tell you anything about other chocolate boxes.
Check the information on the specific product, and read the ingredients and allergen details separately.
These examples show the kinds of chocolate gifts you may come across. Check the contents and availability of each product individually.
Albert Heijn has product pages for chocolate gifts, including Merci and Celebrations.
Jumbo has a chocolate gifts category that includes assorted boxes.
PLUS features pralines and gift assortments, including a Celebrations mix.
ALDI’s chocolate range includes Moser Roth pralines and truffles.
Lidl provides information about Fairtrade and cacao sourcing for its Way To Go chocolate bars.
Individual wrapping makes the chocolates easy to share, but doesn’t tell you whether they’re suitable for someone with an allergy. Check the ingredients, allergen information and any ‘may contain’ warnings on the box you’ve chosen for your guests.
Read the label on the specific packaging. The Netherlands Food and Consumer Product Safety Authority says that food labels must list 14 allergens.
Follow the storage instructions on the packaging. If it says ‘store in a cool, dark place’, the Netherlands Nutrition Centre recommends keeping it somewhere cool, dark and dry.
No. Don’t assume an item is available just because it has a product listing. An ALDI page for Christmas figures said ‘unavailable’, while an Albert Heijn page for a Celebrations gift box said ‘no longer available’. Check the current status with the shop where you plan to buy.