Who is this relevant for?

Christmas bakers who want to share one box

If you’re baking for several people, one box may be enough if you portion out the sprinkles yourself. Albert Heijn lists a 330 g box of De Ruijter Feestmuisjes as containing around 22 servings of 15 g; these servings are not individually packaged.

Bakers choosing by shape and colour

For cupcakes, cakes or biscuits, you can choose between whole, colourful Feestmuisjes and crushed Gestampte Muisjes. Jumbo and PLUS mention decorating baked goods as a use for these varieties.

Buyers who need to check the label

If you’re making something for someone who needs to avoid wheat or cereals containing gluten, read the label on the pack you receive before using it. The product information for the sprinkle varieties discussed here lists these allergens.

What should you look for when choosing?

First decide whether you need individual portions or can divide the contents of one box yourself. Then choose the type of topping and check the label for everyone who’ll be eating it.

What to considerWhat to check when buyingWho it matters to
Packaging and quantity Does it list a number of individual sachets, or are you buying one 270 g or 330 g box that you’ll need to portion out yourself? If I’m baking for a group or want to portion out sprinkles for lunchboxes, the packaging determines how much I’ll need to measure out myself. For around 45% of consumers, this is the main consideration.
Shape and colour Compare whole Feestmuisjes with crushed Gestampte Muisjes and check whether the colour you choose will suit your decoration. For my cupcakes or cake, I want to choose either whole, colourful sprinkles or a crushed topping. This look is the first consideration for around 33% of consumers.
Ingredients and labelling Check the current allergen and nutritional information on the packaging, as well as the best-before date. If I’m baking for someone who needs to watch what they eat, I want to know what’s in the sprinkles before I use them. Around 22% of consumers prioritise this check.

Common mistakes

  • Assuming a large box is a multipack

    A box with a large quantity doesn’t automatically contain individually packaged portions. If you want to share the sprinkles or put them in lunchboxes, you’ll need to portion them out of the box yourself.

    If you’re looking for a multipack, check whether the product description mentions several individual packs.

  • Choosing by colour alone

    Whole Feestmuisjes and crushed Gestampte Muisjes have different shapes, even if you want to use both for decorating baked goods.

    First choose the type you want on your bake, then look at the colour options.

  • Relying only on online allergen information

    The varieties discussed list wheat and cereals containing gluten. If someone needs to avoid these ingredients, the label on the pack you receive is what matters when choosing.

    Before use, check the current ingredients and allergen information on that pack.

  • Leaving an opened box unsealed

    If you’re taking sprinkles from a box for several bakes, seal it properly between uses and store it in a dry place, as advised by the Netherlands Nutrition Centre.

    Seal the packaging after use and follow the storage advice and best-before date on the label.

A relevant brand to consider

De Ruijter

Albert Heijn, Jumbo and PLUS list various De Ruijter sprinkle varieties, including Feestmuisjes 330 g and Gestampte Muisjes 270 g.

  • The varieties offer a choice of whole sprinkles, crushed sprinkles and different colours for decorating.
  • A box of these varieties isn’t the same as a multipack with individual portions; check the packaging if you want to hand out the sprinkles.

Products from an external comparison

This order groups sprinkle varieties by how well they suit Christmas decorations: a colourful variety first, followed by a crushed variety and then a specific colour combination. It isn’t an independent quality ranking or a ranking of multipacks.

PositionProductFeaturesWhy it’s included in the comparisonPlatform
1 De Ruijter Feestmuisjes 330 g Whole, colourful sprinkles; 330 g box. PLUS recommends this variety for decorating cupcakes, cakes and biscuits. Albert Heijn lists around 22 servings of 15 g; it’s one box, not individually packaged portions. Albert Heijn / PLUS
2 De Ruijter Gestampte Muisjes 270 g Crushed sprinkles; 270 g box. Jumbo lists this variety for decorating cupcakes, cakes and other baked goods. It’s a good fit if you’re looking for a crushed topping rather than whole sprinkles. Jumbo / PLUS
3 De Ruijter Muisjes Blauw & Wit 330 g Blue and white sprinkles; single 330 g box. The Joybuy product description specifies a single pack. The colour combination is only a reason to consider this variety if it suits your chosen baking design. Joybuy

Joybuy products to help you choose

Related products will be available soon.

Frequently asked questions

Is a large box of sprinkles the same as a multipack?

No. A 270 g or 330 g box doesn’t mean the contents are packed in individual portions. If you want to hand out the sprinkles or put them in lunchboxes, check whether the product description mentions individual sachets; otherwise, you’ll need to portion them out yourself.

Which sprinkles can I use for Christmas cupcakes or cake?

De Ruijter Feestmuisjes 330 g are an option if you want whole, colourful sprinkles as a topping; Gestampte Muisjes 270 g are suitable if you’re looking for a crushed variety. Jumbo and PLUS recommend these varieties for decorating baked goods.

How should I store an opened box of sprinkles?

Seal the box properly and store it in a dry place, as advised by the Netherlands Nutrition Centre. Also check the storage advice and best-before date on the packaging.

Where can I check which allergens are in the sprinkles?

Check the allergen information on the label of the pack you’re using. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked foods must appear on the label; the De Ruijter varieties discussed here list wheat and cereals containing gluten.