Joybuy Insights

Choosing Cat Food: Avoid Pitfalls and Find the Right Nutrition

The cat food aisle can be overwhelming. Dozens of brands, flavours, and textures are all vying for your attention. As a Product Recommendation Officer at Joybuy, I see the challenges cat owners face every day. Many choices are based on marketing claims that don't always tell the full story. Let's look at the most common pitfalls and how you can make an informed choice for your cat.

The 2 Most Common Pitfalls When Buying Cat Food

Before you make a choice, it's helpful to know what often goes wrong. By recognising these common missteps, you'll not only save money but also better protect your cat's health.

  1. The "flavored with" deception: Packaging with claims like "with chicken" or "salmon flavour" sounds appealing. However, according to EU regulations, a product labelled "with [ingredient]" only needs to contain 4% of that ingredient. A product "rich in [ingredient]" must contain at least 14%. Therefore, a package that emphasizes flavour might be a food consisting mainly of grains or other fillers, with only a small percentage of the promised meat or fish.
  2. Ignoring the difference between 'complete' and 'complementary': Not all cat food is intended as a daily main meal. Complete food (complete pet food) contains all the nutrients a cat needs daily. Complementary food (like soups or certain snacks) does not. It is meant as a treat or an addition and lacks the essential vitamins and minerals for a balanced diet. Feeding your cat exclusively on this can lead to nutritional deficiencies over time.

Key Points for Making the Right Choice: What to Look For

To bypass the pitfalls, you can focus on a few concrete specifications. These will help you look beyond the marketing and objectively assess the quality of the food.

Wet Food or Dry Food: What Suits Your Cat?

The choice between wet cat food and dry cat food (also known as kibble) depends on your cat's needs and preferences, as well as your own lifestyle.

  • Wet Food: Consists largely (often >70%) of moisture. This is beneficial for cats that naturally drink little, as it aids in hydration and can support the urinary tract. The soft texture is often appreciated by picky eaters or older cats. The downside is its limited shelf life after opening and it is often more expensive per meal.
  • Dry Food (Kibble): Is cost-effective, has a long shelf life, and is easy to portion. The hard texture of the kibble can help reduce dental plaque. However, always ensure your cat drinks plenty of fresh water, as dry food contains very little moisture.

A combination of both can be a good middle ground, giving the cat the benefits of both types of food.

Ingredient List: Protein Source and Composition

Cats are natural carnivores. A healthy cat food starts with a clear, high-quality protein source. Pay attention to the following on the label:

  • First Ingredient: Look at the first ingredient on the list. Ideally, this is a specified meat or fish, such as "chicken (17%)" or "salmon cat food (50%)". Vague terms like "meat and animal by-products" are less transparent about the origin and quality.
  • Protein Content: A high protein content is important for maintaining muscle mass. Compare the percentage in the analytical constituents.
  • Unnecessary Additives: Large amounts of grains, sugar, or artificial colours and flavours add little nutritional value. Brands like Purina, Iams, and Felix offer various lines, from basic to more specialised formulas with a focus on high-quality ingredients.

Cat and Owner Recommendations

Every cat is unique. That's why we've highlighted a few popular choices that fit different profiles, based on their product specifications.

MATCH FOR: The Picky Eater
Gourmet Gold Zalm Mousse Kattenvoer 24x85g

Gourmet Gold Salmon Mousse Cat Food 24x85g

Why This Fits Their Persona: For cats who turn their nose up at standard kibble or chunks in gravy. The soft, smooth mousse texture is often irresistible and easy to eat, even for cats with sensitive mouths.

How It Avoids the Trap

This is a complete pet food. You can serve this as a main meal with peace of mind, knowing your cat is getting all the necessary nutrients and not just a tasty treat.

Key Advantage & Pros

The soft, velvety texture is its main selling point. Additionally, it's packaged in convenient single-serving cans, which prevents waste.

MATCH FOR: The Practical Buyer (Bulk Savings)
Iams kat adult kip 10kg

Iams for Adult Cats with Chicken 10kg

Why This Fits Their Persona: Ideal for owners looking for a reliable, nutritious, and cost-effective long-term solution. A large 10 kg bag means ordering less frequently and a lower price per meal.

How It Avoids the Trap

Iams is transparent about its composition. According to the manufacturer, it contains 87% animal protein (of the total protein content), which avoids the "flavored with" trap by focusing on a high concentration of animal-based ingredients.

Key Advantage & Pros

The 10kg bag offers excellent value for money. According to Iams, the formula also contains omega-3 & 6 for healthy skin and coat, and prebiotics for digestion.

MATCH FOR: The Variety Lover
Felix Soup Farm Nat Kattenvoer 6x48g

Felix Soup Farm Selections Wet Cat Food 6x48g

Why This Fits Their Persona: Perfect for owners who love to spoil their cat with a little something extra alongside their daily meal. These soups add variety in taste and texture and can help increase moisture intake.

How It Avoids the Trap

Felix clearly labels this product as complementary pet food. This prevents the pitfall of accidentally serving it as a main meal. You know exactly what you're getting: a tasty addition.

Key Advantage & Pros

The portion size is ideal as a snack or as a topper over dry kibble. The flavourful broth is a great way to boost your cat's hydration in an appealing way.

Looking for more options?

We have compiled a complete, up-to-date list of products that meet these selection criteria and current regulations.

Frequently Asked Questions about Cat Food

How much food does my adult cat need?

The required amount depends on your cat's weight, age, and activity level. Every package includes a feeding guide as a guideline. For example, an average adult cat of 4 kg needs about 3 to 4 cans of 85g wet food per day, or 65g of dry food. Adjust the amount to maintain your cat at a healthy weight.

Can I combine wet and dry food?

Yes, combining wet and dry food is a popular method, also known as 'mixed feeding'. It gives your cat variety in texture and taste, and combines the benefits of both types of food: the hydration from wet food and the dental benefits and convenience of dry food. Many packages provide advice on the correct proportions.

How do I switch to a new cat food?

A sudden change in diet can cause stomach and digestive issues. It is recommended to make the switch gradually over a period of 7 to 10 days. Start by mixing a small amount of the new food (about 25%) with the old food. Gradually increase the proportion of the new food every few days until you have completely switched over.