Joybuy Insights

Choosing dog food without falling for marketing: how to find the right meal for your dog

A bag of dog food labelled “premium”, “natural” or “grain-free” can seem like a safe choice. But these terms don’t always tell you whether the food is right for your dog’s age, size, activity level or sensitivities. A large pack isn’t automatically better value either: if your dog doesn’t tolerate the food well, you could end up paying twice.

Joybuy Product Recommendation Officer highlights the key things to check. This will help you compare dog food, wet dog food and complete meals using verifiable information rather than eye-catching claims on the front of the pack.

Three common pitfalls when choosing dog food

1. Mistaking marketing terms for nutritional information

“Grain-free” simply means that the recipe contains no grains. It doesn’t automatically mean a product is better suited to your dog. Grain-free dog food often contains other sources of carbohydrates, such as peas, chickpeas or sweet potato. So check the full ingredients list and analytical constituents.

Terms such as “with chicken” can also be misleading if chicken makes up only a small part of the recipe. Check the ingredients list and the order in which the ingredients are listed.

2. Buying the wrong variety for your dog’s age or size

Adult dog food isn’t the same as senior dog food. An active 30 kg dog will also need different portions, and often a different kibble size, from a small companion dog. Look for labels such as:

  • adult, senior or all life stages;
  • small, medium or large dogs;
  • recommended weight and daily amount;
  • size and shape of the kibble.

A product for all sizes can be practical, but food developed specifically for small or large dogs may be a better match for their portion sizes and eating habits.

3. Mistaking a sensitivity for a proven dietary need

Hypoallergenic dog food and food with a single protein source are often sought out for dogs with food sensitivities. A recipe with venison, lamb or fish may be useful if you want to avoid certain ingredients, but it’s no guarantee that symptoms will disappear. If problems persist, it’s best to speak to your vet.

Also check whether a product is genuinely complete and balanced dog food. A complementary meal or snack shouldn’t simply replace your dog’s daily food.

Which specifications should you compare?

Complete food and life stage

Look for a clear description on the packaging, such as “complete food for adult dogs”. Products such as Eukanuba Life Care Dog Adult Small/Medium Lamb & Rice and Purina Beneful Adult Dog Food are described in the supplied product information as complete and balanced food for adult dogs.

For senior dog food, you should also check the age and size of dog it’s intended for. According to its product description, Eukanuba Life Care dog senior small chicken 3kg is aimed at small senior dogs aged 11 and over. That makes it a different choice from adult dog food for dogs aged one to seven.

Protein source and ingredients

Don’t compare dog food with chicken, dog food with lamb and dog food with fish by name alone. Check:

  • which protein source is listed first;
  • whether it contains several animal protein sources;
  • the percentage of crude protein;
  • whether it contains grains, pulses or other carbohydrates;
  • added vitamins and minerals.

According to the product information, Farmina N&D Sea bass, spirulina and fennel Adult Mini contains sea bass, dehydrated sea bass protein and fish oil, among other ingredients. Its listed analytical constituents include 23% crude protein and 18% crude fat. Figures like these help you compare products objectively.

Dry food, wet food and pack size

Dry dog food is generally easy to portion and store. A large 12 or 15 kg bag can bring down the price per kilogram, but only if your dog eats it happily and you store the bag in a dry place, sealed properly.

Wet dog food has a soft texture and may suit dogs that struggle with hard kibble. After opening, it should be refrigerated and, according to the product information, usually used within 48 hours. A 150-gram cup or tin is handy for controlled portions, but may cost more per kilogram than a larger bag of dry food.

Product choices for different types of owners

Suitable for: Budget-conscious first-time buyers
Purina Beneful Adult Dog Food Beef & Garden Vegetable Formula 1.4kg

Purina Beneful Adult Dog Food Beef & Garden Vegetable Formula 1.4kg

Why it suits this profile: The 1.4 kg pack is a manageable size if you want to try a dog food without buying a large supply straight away. According to its description, the product is intended for adult dogs of all weights.

How this product avoids the pitfall

The product information states that it’s 100% complete and balanced food, gives feeding guidance by body weight and recommends a gradual transition over ten days.

Key benefits and features

1.4 kg pack; 15% crude protein; contains wholegrains and 8% fat, according to the ingredients information.

Suitable for: Buyers looking for top quality
Orijen Original Prey Dog Food 11.4 kg

Orijen Original Prey Dog Food – 11.4 kg

Why it suits this profile: This large pack is aimed at owners of adult dogs who want a recipe with several animal-based ingredients and a high stated protein content.

How this product avoids the pitfall

The ingredients list and analytical values are detailed, so you can compare the claim of 38% crude protein with other products for yourself.

Key benefits and features

11.4 kg pack; 38% crude protein; listed ingredients include chicken, turkey, herring, cod and egg.

Suitable for: Specific needs and frequent feeding
Eukanuba Life Care dog adult medium chicken 15kg

Eukanuba Life Care dog adult medium chicken 15kg

Why it suits this profile: The product description is aimed at medium-sized adult dogs aged one to seven. The large bag suits households that feed their dog every day and have enough storage space.

How this product avoids the pitfall

This variety isn’t labelled for dogs in general, but specifically for medium-sized adult dogs. That reduces the risk of choosing the wrong size range.

Key benefits and features

15 kg pack; fresh chicken listed as a protein source; fibre blend with FOS and beet pulp, according to the product description.

Suitable for: Dogs that prefer wet food
Rosewood Dog Pâté Chicken & Beef Flavor

Rosewood Dog Pâté Chicken & Beef Flavor

Why it suits this profile: According to the product information, the soft pâté texture is intended for adult dogs of all sizes and can be served as a wet meal.

How this product avoids the pitfall

The packaging gives feeding guidance by weight and says to use the food within 48 hours of opening. This helps you avoid unnecessary waste.

Key benefits and features

Soft pâté; chicken and beef listed as ingredients; described as complete food for adult dogs.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the current European safety regulations.

Practical tips for switching and storage

Don’t switch to a new dog food all at once. Gradually mix the old food with the new, over seven to ten days, for example. Keep an eye on your dog’s stools, appetite and body condition. Use the feeding guide on the packaging as a starting point, then adjust the portion to suit your dog’s activity level, age and weight.

Store kibble in a sealed container in a cool, dry place. Wet dog food should be refrigerated after opening. Always check the best-before date and follow the instructions on the label.

Frequently asked questions about dog food

How much dog food does my dog need each day?

It depends on your dog’s body weight, age and activity level, as well as the food’s energy content. Start with the feeding guide on the packaging. Weigh your dog regularly and adjust the portion if their weight changes.

Is grain-free dog food suitable for every dog?

No. Grain-free describes the ingredients; it isn’t a general guarantee of quality. Some dog owners choose it for a specific sensitivity, but if symptoms keep returning, speak to your vet. Also check which alternative carbohydrates the recipe contains.

Is wet dog food more expensive than dry food?

Wet food often costs more per kilogram because of its high moisture content and smaller pack sizes. Dry food can be better value in large bags, but always compare the price per kilogram and the recommended daily amount. This will give you a more realistic idea of the cost of feeding your dog.