Who might need a large pack?

Organising a vegan breakfast or brunch

You need enough chocolate sprinkles to share, but first want to make sure your chosen variety contains no animal-derived ingredients. The flavour name alone won’t tell you that, so check the current ingredients and vegan labelling.

Buying for a group

You want a pack size that suits the group or repeated use. Check that it’s suitable for everyone before letting the pack size sway your decision.

Buying for a group that includes someone with a milk allergy

As well as the ingredients, you’ll need to read the allergen information on the exact pack. A warning such as ‘May contain: Milk’ is different from milk being an ingredient, but it could be a deciding factor for your guest.

What should you look for when choosing?

First check that the chocolate sprinkles are suitable for everyone, then choose a pack size that matches how you plan to use them.

What to consider What to check Who it matters to
Vegan suitability Read the ingredients of the exact variety and look for an explicit vegan label or the V-Label VEGAN. According to Milieu Centraal, this logo identifies a product that contains no animal products. When I’m buying for a vegan group, I don’t want to rely on the name ‘dark’ when a variety might contain milk fat. For around 50% of consumers, confirmation that a product is suitable for vegans comes first.
Amount to share Compare the net weight with how much you expect to need for the group or for repeated use. For a brunch with several people, I want to have enough chocolate sprinkles without choosing an unnecessarily large pack. The amount needed is the top priority for around 30% of consumers.
Milk allergens Distinguish between milk in the ingredients and a warning about possible traces of milk on the exact pack. If a guest has a milk allergy, I want to be able to take any warning about possible traces of milk into account. Around 20% of consumers give allergen checks the highest priority.

Which mistakes can you avoid?

  • Assuming ‘dark’ means vegan

    A flavour name doesn’t tell you which ingredients are in the product. Jumbo lists fractionated milk fat in De Ruijter Hagelslag Puur 390 g.

    Read the ingredients on the exact pack and check for an explicit vegan label if your group needs one.

  • Overlooking a warning about traces of milk

    According to the product information, Jumbo Duo Hagelslag Mix 600 g carries the warning ‘May contain: Milk’. If a guest has a milk allergy, this warning needs to be considered separately, even if milk isn’t listed as an ingredient.

    For everyone in the group, check both the ingredients and the allergen information on the pack.

  • Choosing based only on the bag size

    A 600 g pack won’t necessarily suit the amount you’ll use for one breakfast or brunch.

    Choose a net weight that suits the number of people and how much you expect to use afterwards. Once opened, follow the storage instructions on the pack.

Brands to consider when choosing

Jumbo

Jumbo Duo Hagelslag Mix comes in a 600 g pack, which you can consider if you’re looking for chocolate sprinkles to share.

  • The product information lists the pack size and ingredients for this variety.
  • The ‘May contain: Milk’ warning matters if someone has a milk allergy. Without an explicit vegan label, don’t treat this variety as a confirmed vegan choice.

Kiekeboe

ALDI lists Kiekeboe Hagelslag Puur in a 600 g pack.

  • The stated net weight helps you choose an amount that suits how you plan to use it.
  • Before choosing it for a vegan group, check the ingredients and allergen information on the exact pack.

De Ruijter

De Ruijter Hagelslag Puur 390 g shows why a flavour name isn’t the same as a vegan label.

  • Jumbo lists the ingredients for this specific variety.
  • The list includes fractionated milk fat, so this variety isn’t vegan.

Venz

Venz has varieties with different ingredients, so always check the one you’re considering.

  • The ingredients of Venz Rimboe Beer Melk & Vanillesmaak can be checked for that specific variety.
  • The ingredients listed by Joybuy include whey powder, milk powder and milk fat, among other things. This particular variety isn’t vegan, but that doesn’t tell you definitively about other Venz varieties.

Chocolate sprinkles on Joybuy

Related products coming soon.

Frequently asked questions

Are dark chocolate sprinkles automatically vegan?

No. According to Jumbo, De Ruijter Hagelslag Puur 390 g contains fractionated milk fat. Check the ingredients of the exact variety rather than relying on the word ‘dark’.

Is ‘may contain: milk’ the same as milk being an ingredient?

No. ‘May contain: Milk’ warns of possible traces of milk; milk in the ingredients list is part of the product’s composition. The warning also matters if someone has a milk allergy. Jumbo Duo Hagelslag Mix 600 g carries this warning.

What should I check when ordering chocolate sprinkles online?

Before buying, check the ingredients, allergen information and net weight of the exact variety. When it arrives, also check the pack you’ve actually received, as the ingredients may have changed.

How should I store a large pack of chocolate sprinkles?

Follow the storage instructions on the pack and seal it properly after use. For Jumbo Duo Hagelslag Mix 600 g, Jumbo says to ‘store in a cool, dry place’.