Which option is right for you?

Regular users

If you often have chocolate sprinkles on bread or use them as a sweet topping, think about whether you can use up a larger pack and store it as instructed on the packaging.

Shoppers checking ingredients

If you’re comparing sugar, fibre or ingredients, read the nutritional information per 100 g. If you have an allergy, check the allergen information on the current packaging for the option you’ve chosen.

Occasional users and shared coffee breaks

A small or shareable pack could be a good fit if you don’t use chocolate sprinkles often or want to offer a choice of varieties. For an assortment, check what each portion contains.

What should you look for when choosing?

First, think about how often you use chocolate sprinkles and whether you want sprinkles, flakes or a mix. Then compare the nutritional information, packaging and portion sizes of the options on your shortlist.

What to consider What to check Who is it most important for?
Pack size Check the quantity and storage instructions; only choose a large pack if you can use it all. If I eat chocolate sprinkles regularly, I want a pack that suits my needs without leaving lots over. For around 42% of consumers, getting the most out of the pack is the main consideration.
Ingredients and allergens Compare sugars and other nutritional values per 100 g, and read the ingredients and allergen information on the current pack. If I have a particular dietary preference or allergy, I want to know exactly what’s in the option I’ve chosen. This is the top priority for around 25% of consumers.
Convenient portions Check the number of portions, the weight per portion and the varieties in a mixed pack. If I’m sharing chocolate sprinkles or only using them occasionally, I don’t want to open a large pack every time. Around 17% of consumers mainly prioritise small, shareable portions.
Flavour and product type Tell the difference between milk and dark chocolate, sprinkles, flakes and other toppings; check the ingredients of your chosen option. If flavour or variety determines my choice, a different product type isn’t necessarily a suitable substitute. This preference comes first for around 16% of consumers.

Common mistakes

  • Assuming dark chocolate contains no milk

    Jumbo’s listing for Venz Pure Chocolate Sprinkles says that they contain milk and soya, and may contain lactose. So the flavour name alone doesn’t tell you enough about the allergens in this product.

    Read the allergen information on the pack of the exact product you’re buying.

  • Taking a claim on the front as the full nutritional picture

    Albert Heijn lists AH Dark Chocolate Sprinkles, Less Sugar as containing 43 g of sugars per 100 g. One claim doesn’t replace the rest of the nutritional information and ingredients list.

    Compare the nutritional values per 100 g with those of the chocolate sprinkles you’d otherwise choose, and check the allergens too.

  • Assuming all small portions contain the same chocolate sprinkles

    De Ruijter Kleintjes contains flakes and fruit sprinkles as well as chocolate sprinkles. The ingredients and allergens may therefore vary between items.

    Before sharing, check which varieties and portions are in the pack.

Brands to compare

Jumbo

Jumbo offers its own chocolate sprinkles in varieties including milk and dark chocolate, giving you a choice to compare within one supermarket.

  • Jumbo lists both its milk and dark chocolate sprinkles in 600 g packs.
  • Check the ingredients, allergens and nutritional information for each option; the same pack size doesn’t mean the contents are the same.

Albert Heijn

The AH range includes a chocolate sprinkle mix and a separate dark chocolate option called Less Sugar.

  • For the chocolate sprinkle mix reviewed, Albert Heijn lists the ingredients, nutritional values and allergens.
  • Nutritional information can change, so if you have a particular dietary requirement, check the pack you’re buying.

Kiekeboe (ALDI)

ALDI lists Kiekeboe dark chocolate sprinkles in a 600 g pack.

  • ALDI states that this option uses Rainforest Alliance cocoa.
  • Check the packaging of your chosen product for ingredients, nutritional values and allergens.

Mister Choc (Lidl)

Lidl lists Mister Choc Dark Chocolate Sprinkles as a 600 g store-brand product.

  • The listed pack size is 600 g.
  • Check the ingredients and allergens on the pack in store.

De Ruijter

De Ruijter Kleintjes is an option if you’d like to put out a selection of small portions for a shared coffee break.

  • According to Albert Heijn, the pack contains eight portions, including chocolate sprinkles, flakes and fruit sprinkles.
  • Check the ingredients and allergens for each item; the pack doesn’t contain just one type of chocolate sprinkles.

Venz

Venz offers milk and dark chocolate sprinkles, among other options, if you’re looking for a particular type or variety.

  • Jumbo lists Venz milk and dark chocolate sprinkles in 400 g packs.
  • Jumbo’s Venz dark chocolate option isn’t milk-free, so check the label.

Chocolate sprinkles and flakes at Joybuy

Below you’ll find chocolate sprinkles and flakes for bread, including milk chocolate options, a dark chocolate flakes option and a mix with vanilla flavour. If you’re looking for a specific product type, note the difference between sprinkles and flakes.

Venz milk chocolate sprinkles 400 g

Venz milk chocolate sprinkles 400 g

For anyone who enjoys milk chocolate sprinkles on bread during a coffee break. If you have an allergy, check the current ingredients and allergen information on the pack.

View at Joybuy
g'woon dark chocolate flakes 300 g

g'woon dark chocolate flakes 300 g

For anyone looking for dark chocolate flakes rather than sprinkles. The pack contains 300 g; check the allergens on the current pack, even when a product is described as dark.

View at Joybuy
g'woon milk chocolate flakes 300 g

g'woon milk chocolate flakes 300 g

For anyone who prefers milk chocolate flakes on bread rather than sprinkles. The pack contains 300 g; read the ingredients and allergens if the product’s composition matters to you.

View at Joybuy
Venz chocolate sprinkles and vanilla-flavoured sprinkles 400 g

Venz chocolate sprinkles and vanilla-flavoured sprinkles 400 g

For anyone who wants to combine chocolate and vanilla flavours in one pack. It contains 400 g; check the ingredients and allergens for the mix on the packaging.

View at Joybuy
g'woon milk chocolate sprinkles with smileys 600 g

g'woon milk chocolate sprinkles with smileys 600 g

A 600 g pack for anyone who uses chocolate sprinkles regularly. Before buying, check the exact variety, ingredients and allergens on the packaging.

View at Joybuy

Frequently asked questions

How do I compare chocolate sprinkles if I’m watching my sugar intake?

Compare the amount of sugars per 100 g in the nutritional information for the options you’re considering. Albert Heijn lists AH Dark Chocolate Sprinkles, Less Sugar as containing 43 g of sugars per 100 g; check the other ingredients and allergens too.

Can dark chocolate sprinkles contain milk?

Yes. Jumbo’s listing for Venz Pure Chocolate Sprinkles says that they contain milk and soya, and may contain lactose. If you have an allergy, always check the allergen information on the specific pack.

How should I store chocolate sprinkles after opening?

Follow the storage instructions on the packaging of your product. Joybuy’s product information for g'woon Milk Chocolate Sprinkles 600 g recommends storing them in a cool, dry place and keeping the pack tightly closed after opening.

Is the online product information enough to help me choose?

Use online information to compare options, but also check the pack you buy before using the product. Albert Heijn notes that product ingredients, nutritional values and allergen information can change.