Home viewers looking for a topping
If you want something to sprinkle over bread, yoghurt, porridge or a dessert, sprinkles are a good fit for the occasion. PLUS describes De Ruijter sprinkles as a topping for bread and other foods.
Who is each option best for?
Film-night viewers who want to share straight away
If you want chocolate you can share during the film without any preparation, look for minis or sharing bags. Jumbo and Albert Heijn list these types of chocolate separately from sprinkles.
Anyone buying a chocolate gift
If you want to hand over the packaging as it is, chocolates, pralines or a chocolate gift set are a more logical choice than a bread topping. Jumbo, Albert Heijn and PLUS offer these as separate product categories.
What should you look for when choosing?
Chocolate sprinkles
Choose this option: if the chocolate is going on bread or in a dish; Jumbo and Albert Heijn categorise sprinkles as sweet toppings or decorations.
Bear in mind: a pack of sprinkles isn't individually wrapped for sharing during a film, or usually packaged as a gift.
Ready-to-eat chocolate
Choose this option: if you want to snack during the film or give someone a box of chocolates.
Bear in mind: a sharing bag and a box of chocolates serve different purposes. If it's a gift, consider the presentation too.
| What to consider | What to check when buying | Who it's important for |
|---|---|---|
| Ready to eat or use as a topping | Decide whether you'll eat the chocolate straight from the pack or use it on bread or in a dish. | I want something I can grab and pass around during the film, without having to prepare a dish first. Around 42% of consumers prioritise ready-to-eat chocolate for sharing. |
| Gift presentation | Check whether the packaging is suitable for giving as a gift, such as a box of chocolates or a gift box. | I want to give someone chocolate in suitable packaging when I visit. Around 33% of consumers prioritise gift presentation. |
| Topping for home | Choose a flavour and pack size that suit how you plan to use it. | I want to use sprinkles on a range of dishes at home, not hand them out as a film snack. This is the main consideration for around 25% of consumers. |
Common mistakes
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Mistaking sprinkles for a box of chocolates
Jumbo and Albert Heijn list sprinkles as bread toppings or decorations, while chocolates and chocolate gifts have their own categories. So a pack of sprinkles may not be the right format for a gift or a ready-to-eat film snack.
Before choosing a product, decide whether you need a topping, a snack to share or gift packaging.
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Using a vegan label as an allergen check
PLUS labels its dark chocolate sprinkles as vegan, but the product information says they may contain milk and lactose. PLUS also lists ingredients such as wheat starch and soya in Choca sprinkles.
If you have an allergy, check the ingredients, allergens and warnings on the current packaging of the specific product.
Brands to consider
De Ruijter
De Ruijter offers a range of chocolate sprinkles. PLUS describes the Royaal extra puur variety as a bread topping and a topping for other foods.
- Worth considering if you're specifically looking for extra dark sprinkles to use as a topping.
- Check the label of your chosen variety: PLUS says Royaal extra puur contains soya and may contain milk.
Jumbo
Jumbo lists its own-brand milk and dark chocolate sprinkles in 300 g packs.
- The two flavours offer a choice of sprinkles for bread or other toppings.
- A pack of sprinkles is intended for a different use from a sharing bag or chocolate gift.
PLUS
PLUS lists its own-brand dark chocolate sprinkles in a 300 g pack. The dark variety is labelled vegan.
- Worth considering if you're looking for dark sprinkles.
- According to the product information, the dark sprinkles may contain milk and lactose. If you have an allergy, check the current label.
Kiekeboe
ALDI describes Kiekeboe chocolate sprinkles in milk and dark varieties, both in 300 g packs.
- The varieties listed give you a choice of milk or dark sprinkles for bread or other toppings.
- Check with your store to see which variety is available when you shop.
Choca
PLUS sells Choca as cocoa-flavoured fantasy sprinkles in a 200 g box. This is a different type of product from chocolate sprinkles.
- A separate option if you're specifically looking for cocoa-flavoured fantasy sprinkles.
- PLUS lists wheat starch and soya in the ingredients and warns that the product may contain milk.
Products for snacking and toppings
This selection of Joybuy products includes ready-to-eat chocolate snacks for a film night and one mix of sprinkles to use as a bread topping or other topping. If you're mainly looking for a presentable box of chocolates, check that the packaging suits that purpose.
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KitKat Mini Milk Chocolate Sharing Bag 284 g
A bag of minis to share during the film. The product name specifies milk chocolate and 284 g; if you have an allergy, check the label on the current packaging.
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Smarties Milk Chocolate Tubes, 6 × 34 g
Six individual tubes are a good fit for a film night when you want to share chocolate. The product name specifies milk chocolate and six 34 g tubes; if you have an allergy, check the current packaging.
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M&M's Minis Milk Chocolate More To Share Pouch Bag 176 g
This bag is a good choice for a ready-to-eat snack to share. The product name specifies milk chocolate and 176 g; check the current packaging for allergen information.
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G'woon Peanut Rocks Milk Chocolate 160 g
A ready-to-eat snack for anyone who likes peanuts covered in milk chocolate. The pack contains 160 g; decide whether this size works for sharing, and check the label if you have an allergy.
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De Ruijter Flake Feast 200 g
A mix of sprinkles for anyone who wants a bread topping or other topping to enjoy at home during a film, rather than a ready-to-eat snack. The product name specifies 200 g; if you have an allergy, check the current packaging.
Frequently asked questions
Are sprinkles handy for eating straight from the pack during a film?
Sprinkles are best used as a bread topping or other topping, rather than handed out as a ready-to-eat snack. Jumbo and Albert Heijn list sprinkles as sweet toppings or decorations. For snacking straight away, look for a sharing bag or another type of ready-to-eat chocolate.
Which flavour of sprinkles should I choose as a topping?
Choose a flavour that works with the dish you have in mind. Options include milk, dark and mixed varieties. Also check the ingredients and allergens on the exact pack, as the variety name doesn't tell you everything about what's in it.
What should I check if someone has a chocolate or other food allergy?
Read the ingredients and allergen warnings on the current packaging of the specific product. The Netherlands Food and Consumer Product Safety Authority emphasises the importance of accurate labelling for people with allergies. Don't rely on the product name or an image alone.
Are vegan chocolate sprinkles automatically suitable for someone with a milk allergy?
No. A vegan label doesn't confirm that the product can't contain milk. PLUS labels its dark chocolate sprinkles as vegan, but also says they may contain milk and lactose. So check the full warning on the current packaging.