Which option is right for you?

For shoppers with a strict sugar-free requirement

A lower sugar content isn’t enough for you. Check that the nutritional information lists no more than 0.5 g of sugars per 100 g, the limit the Netherlands Nutrition Centre gives for sugar-free products. The reduced-sugar sprinkles discussed here don’t meet that limit.

For fans of dark chocolate sprinkles who are watching their sugar intake

You want dark chocolate sprinkles for a Dutch rusk or cake, and are mainly comparing the amount of sugars per 100 g. Albert Heijn lists 7.7 g per 100 g for Céréal dark chocolate sprinkles; bear in mind that they also contain maltitols.

For shoppers who check for sweeteners

You want to compare reduced-sugar sprinkles without overlooking the ingredients. According to their product information, the Albert Heijn options reviewed each contain 43 g of sugars per 100 g and don’t list any sweetener. Check the packaging if you want to avoid sweeteners.

What should you look for when choosing?

First, decide whether sugar-free is an absolute requirement. If it isn’t, compare the sugars per 100 g, the ingredients and the flavour you want on your Dutch rusk or cake.

What to consider What to look for Who it matters to
Genuinely sugar-free Check ‘of which sugars’ per 100 g. The Netherlands Nutrition Centre defines sugar-free as no more than 0.5 g per 100 g. If sugar-free is an absolute must for me, I can’t rely on ‘less sugar’ on the front of the pack. Around 33% of consumers put this requirement first.
Sugar content Compare sugars per 100 g on the same basis, and check whether polyols are listed too. I don’t necessarily need sugar-free sprinkles, but I want to choose the option with the lowest sugar content from those compared. This matters most to around 27% of consumers.
Ingredients and allergens Read the latest ingredients and allergen information. For Céréal, check for maltitols, soya and milk, or possible traces of milk. If I need to avoid an ingredient or allergen, the sprinkles must meet that requirement first. This check is the top priority for around 20% of consumers.
Flavour and how you’ll use them Choose between dark and milk chocolate flavour, and check that the option suits how you’ll use it: on a Dutch rusk or as a cake topping. I want to use the same sprinkles on a Dutch rusk with my coffee and on cake, with a flavour that works for both. Around 20% of consumers give this use the most weight.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    A reduction compared with a similar product doesn’t mean the sprinkles meet the sugar-free limit. Albert Heijn lists 7.7 g of sugars per 100 g for Céréal dark chocolate sprinkles; the Netherlands Nutrition Centre defines sugar-free as no more than 0.5 g per 100 g.

    If you have a strict requirement, check the nutrition table rather than relying on the wording on the front of the pack.

  • Looking only at the sugar content

    The Céréal options reviewed contain maltitols. Their product information warns that excessive consumption may have a laxative effect. The dark and milk chocolate options also differ in their allergen information.

    As well as checking ‘of which sugars’, read the ingredients, look for any polyols and check the warnings on the packaging.

  • Using a reduction percentage without checking the comparison

    The Albert Heijn sprinkles reviewed are labelled as having 30% less sugar than the corresponding standard AH option, but according to the product information they still contain 43 g of sugars per 100 g.

    So when comparing different brands and flavours, look at the sugars per 100 g rather than relying solely on their reduction claims.

  • Relying on an old product page for up-to-date availability

    Jumbo says on the page for its milk chocolate sprinkles with less sugar that the product is no longer available online. Albert Heijn’s page marks Venz milk chocolate sprinkles with 30% less sugar as discontinued.

    Before buying, check the current product page or the packaging in store.

Brands and product ranges to consider

Céréal

The dark and milk chocolate sprinkles reviewed are 200 g reduced-sugar options. Albert Heijn lists 7.7 g and 15 g of sugars per 100 g respectively.

  • Choose between dark and milk chocolate flavour, with different listed sugar contents.
  • Both contain maltitols and are not sugar-free. The dark chocolate option contains soya and may contain milk; the milk chocolate option contains milk and soya.

Albert Heijn

The AH dark and milk chocolate sprinkles with less sugar reviewed come in 250 g packs. Their product information compares the sugar reduction with the corresponding standard AH option.

  • Both options are labelled as having 30% less sugar than their respective standard alternatives, and neither lists sweeteners in the ingredients provided.
  • Both still contain 43 g of sugars per 100 g; the product information lists milk and lactose.

Jumbo

Jumbo’s product page for Hagelslag Melk Minder Suiker 200 g lists 42.6 g of sugars per 100 g.

  • The listed nutritional information makes it possible to compare products per 100 g.
  • Jumbo says on this product page that the option is no longer available online. Check current availability before factoring it into your comparison.

Venz

According to Albert Heijn’s product page, the Venz milk chocolate sprinkles reviewed contain 30% less sugar than the listed Venz comparison product.

  • The page lists 48 g of sugars per 100 g, so you can compare this option on the same basis as others.
  • Albert Heijn marks this product as discontinued. The listed ingredients include wheat, milk and soya.

De Ruijter

Albert Heijn includes De Ruijter Chocoladehagel puur in its range of chocolate sprinkles. A brand name alone doesn’t tell you the sugar content of the option you choose.

  • The specific option is clearly identified as dark chocolate sprinkles.
  • If you’re looking for reduced-sugar or sugar-free sprinkles, check the nutritional information on the exact pack you plan to buy.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles with less sugar automatically sugar-free?

No. The Netherlands Nutrition Centre defines sugar-free as no more than 0.5 g of sugars per 100 g; according to their product information, the four reduced-sugar options compared list 7.7 g, 15 g or 43 g of sugars per 100 g. If you have a strict requirement, check ‘of which sugars’ on the packaging.

Which of the chocolate sprinkles compared has the lowest sugar content?

Céréal Hagelslag puur minder suikers has the lowest listed sugar content of the four options compared, at 7.7 g of sugars per 100 g. Albert Heijn’s product information also lists maltitols, soya and possible traces of milk, and warns against excessive consumption.

What should I look out for in chocolate sprinkles containing maltitols?

Read the ingredients and usage warning as well as the nutritional information. The Céréal options reviewed contain maltitols and, according to their product information, warn that excessive consumption may have a laxative effect. Check the allergens for the option you choose too.

Does iodine in baker’s salt mean that loose chocolate sprinkles contain iodine?

No. You can’t use information about baker’s salt to work out the iodine content of chocolate sprinkles sold loose. If iodine is relevant to your choice, check the ingredients of the sprinkles separately.