Who is this choice relevant to?

People taking a sweet sandwich lunch with them

If you make a sandwich to take with you, you can choose from different flavours and pack sizes of chocolate flakes. Jumbo classifies the flakes it has reviewed as sweet sandwich toppings; the product pages also include storage advice.

Shoppers checking allergens or dietary requirements

If you need to avoid certain ingredients, you’ll need information about the exact variety you’re choosing. The flakes described by Jumbo and PLUS differ in the allergens and potential traces listed in their product information.

What should you look for when choosing?

What to consider What to check when buying Who it matters to
For a topping or a gift Check whether you’re buying chocolate flakes as a bread topping or a separate box of chocolates as a gift. If I want to make a sandwich to take with me, I look for flakes; for a gift, I look for a box of chocolates. Around 42% of consumers put intended use first.
Ingredients and allergens Check the ingredients list, declared allergens and any warnings such as ‘may contain’ on the packaging you’ve chosen. If I have an allergy or dietary requirement, I want to know what the label says about this particular variety. For around 33% of consumers, this check is the top priority.
Packaging and storage Compare the net weight with how much you’ll use, and follow the storage instructions on the pack, including when taking it with you. If you use flakes for a packed lunch, you’ll want to take a suitable amount with you and keep them dry. Around 25% of consumers prioritise packaging and storage.

Common mistakes

  • Mistaking a box of chocolates for a pack of flakes

    Flakes are a topping to sprinkle on foods such as bread; a box of chocolates serves a different purpose. The two types of packaging therefore don’t answer the same buying need.

    Decide whether you want to make your own lunch or are looking for chocolate as a gift, then compare products within that category.

  • Assuming ‘dark’ or ‘vegan’ means dairy-free

    The dark chocolate flakes described by PLUS carry a vegan label, but the product information also says ‘may contain milk and lactose’.

    For the variety you choose, read both the ingredients list and the warnings on the current packaging. Don’t rely solely on the name or the label on the front.

  • Taking the whole pack with you without planning how to store it

    The Jumbo and PLUS product pages reviewed recommend storing chocolate flakes in a cool, dry place. This matters if the pack will be in a bag for a while, too.

    Take only what you need in a suitable resealable container and store the rest according to the instructions on the pack.

Chocolate flake brands to consider

De Ruijter

A brand to consider if you want to choose between different chocolate flake flavours.

  • The 200 g milk chocolate variety described by Jumbo states that it contains at least 20% cocoa solids and should be stored in a cool, dry place.
  • That same milk chocolate variety lists milk, lactose and soya as allergens. This doesn’t tell you anything about the composition of other De Ruijter varieties.

Venz

Worth considering if you’re thinking of a mix of chocolate and vanilla flakes with shapes.

  • The Rimboe kroko variety described by Jumbo contains chocolate flakes, green vanilla flakes and 2.5% shaped pieces.
  • For this variety, Jumbo lists milk, cereals containing gluten, soya and wheat. Jumbo says the shaped pieces are less suitable for children under 3 because of their size.

Choca

An option if you’re looking for a mix of cocoa- and vanilla-flavoured flakes.

  • According to Jumbo, a 200 g pack of Choca Vlokken mix contains around 13 servings.
  • The product information for this mix lists milk, cereals containing gluten, soya and wheat as allergens.

PLUS

Worth considering if you want to look at dark chocolate flakes with a Fairtrade cocoa label.

  • PLUS product information for the 300 g dark chocolate variety states that it contains Fairtrade cocoa and carries a vegan label.
  • The information for this variety also says it may contain milk and lactose. If you need to avoid these ingredients, check this warning on the packaging.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Are chocolate flakes a lunch to take with you on their own?

No, chocolate flakes are a bread topping, not a ready-made lunch. Take some bread or another base with you if you want to use them at lunchtime.

What allergen information should I check on packaged flakes?

Check the allergen information in the ingredients list and any warnings on the current packaging. The Netherlands Food and Consumer Product Safety Authority says that mandatory labelling covers 14 allergens; which of these are relevant to you depends on the product.

Does ‘vegan’ on dark flakes mean they can’t contain milk?

No, that label doesn’t rule out a warning about possible traces. The dark chocolate flakes described by PLUS are labelled vegan, but also state ‘may contain milk and lactose’. So check the warning on the packaging you choose.

How should I store chocolate flakes that I’m taking with me for lunch?

Follow the instructions on the pack for the variety you’ve chosen. The Jumbo and PLUS product pages reviewed recommend storing the flakes in a cool, dry place. For taking them with you, use a resealable container and check the best-before date on the pack, too.