What should you look for when choosing?
Start with how you plan to use them: do you want to sprinkle the flakes over your bake or use them in a recipe? Then compare the flavour, label and quantity you need.
| What to consider |
What should you check? |
Who is this important for? |
| Finish |
Check whether the variety you’ve chosen is recommended as a topping or decoration. If you want to mix flakes into batter, try it on a small scale first. |
If I’m decorating cupcakes or a cake, I want the flakes to remain visible. For around 27% of consumers, this finish is the top priority. |
| Flavour |
Compare dark, milk, white or mixed varieties by checking the exact product name and ingredients, not just the brand. |
When a bake has a distinctive flavour of its own, I want to choose carefully which chocolate flavour to add. Around 20% of consumers give flavour the highest priority. |
| Allergens and ingredients |
Read the current label for the variety, including the ingredients and any allergen warnings relevant to you or your guests. |
If I’m baking for someone who needs to avoid certain ingredients, I want to know exactly what these flakes contain. This check matters most to around 33% of consumers. |
| Quantity |
Compare the net weight with how much you need for a single baking session. Check whether you’re looking for flakes to sprinkle, a single portion or a bar. |
For a small baking project, I don’t want to be left with more flakes than I need. For around 20% of consumers, the quantity they need is the first thing they consider. |
Brands to compare
Compare the specific variety and packaging for each brand; a flavour or brand name alone won’t tell you which ingredients are in the product you choose.
De Ruijter
De Ruijter offers milk and white chocolate flakes, among other varieties. Albert Heijn recommends its white variety for cupcakes, while PLUS also mentions cakes and biscuits for its milk variety.
- The milk variety described by PLUS comes in a 200 g box and is also recommended for baked goods.
- Check each variety separately: the milk and white flakes described contain milk ingredients and soya.
Albert Heijn
Albert Heijn describes its own-brand dark chocolate flakes in a 300 g pack, suitable for uses including a dessert or small cake.
- The product information states that this dark variety contains at least 32% cocoa solids.
- This dark variety contains whole milk powder and lactose; ‘dark’ doesn’t mean dairy-free here.
Jumbo
Jumbo lists its own-brand dark, milk and duo chocolate flakes in 300 g packs, alongside other brands.
- The range of flavours and pack sizes gives you options when choosing the right quantity.
- Check the packaging for the ingredients and allergens in the specific variety.
PLUS
PLUS offers its own-brand dark chocolate flakes in a 300 g pack, as well as varieties from De Ruijter and Choca.
- For the own-brand variety described, PLUS lists at least 32% cocoa solids and Fairtrade cocoa.
- PLUS describes this variety as vegan, but also states that it may contain milk and lactose. Check the packaging if this matters to you.
ALDI / Kiekeboe
ALDI describes Kiekeboe chocolate flakes in milk and dark varieties, both in 300 g packs.
- The product information states that the cocoa in these flakes is Rainforest Alliance Certified.
- Check the ingredients of the milk and dark varieties separately; the flavour name doesn’t give you a full list of ingredients.
Lidl
Lidl lists dark chocolate flakes in its range.
- The dark variety is one option to compare for flavour and how you plan to use it.
- Lidl Netherlands refers customers to the packaging for ingredients, allergens and nutritional information for food products. Read it before choosing a variety for specific dietary requirements.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Can I use chocolate flakes on cupcakes or cakes?
Yes, as a topping or finishing touch: Albert Heijn and PLUS mention baked goods, including cupcakes and cakes, for specific varieties of flakes. If you want to mix them into batter or bake them in the oven, try this on a small scale first.
Are dark chocolate flakes automatically dairy-free?
No. According to the product information, Albert Heijn’s dark chocolate flakes contain whole milk powder and lactose. PLUS describes its dark variety as vegan, but states that it may contain milk and lactose. So always read the label for the exact variety you choose.
Which allergens should I check in chocolate flakes?
Check the current packaging for allergens relevant to you or your guests. According to PLUS, De Ruijter milk flakes contain milk ingredients and soya; the Choca variety described lists wheat, cereals containing gluten and soya, and may contain milk. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on the label of prepacked foods.
How should I store an opened box of chocolate flakes?
Follow the storage instructions on the packaging for the variety you’ve chosen, and seal it tightly after use. The varieties described are labelled to be stored in a cool, dry place; also check the best-before date and any additional instructions.