Who is each option for?

Host with a brunch spread to share

You want to serve chocolate for several guests to enjoy alongside the other brunch dishes. Check that the quantity and selection of flavours suit your group, rather than choosing a box based solely on the number of guests.

Guest bringing a chocolate gift

You’re looking for packaging that makes it clear the chocolates are a gift in their own right. A gift box or ballotin could be a good choice, but check the listed fillings if you want to take the recipient’s flavour preferences into account.

Brunch planner who needs to consider allergens

You need to know which ingredients and allergens are in the exact product before offering it to your guests. Check any warnings on the packaging too, and keep the label available when serving.

What should you consider when choosing?

Larger chocolate box or ballotin

Best for: a treat to share with several guests or a separate chocolate gift.

Consider: an assortment offers a choice, but not every filling will suit every guest.

Smaller box of chocolates

Best for: a small gathering or serving chocolate alongside other sweet brunch dishes.

Consider: check that there’s enough for everyone if several guests want to choose a chocolate.

Biscuits with coffee or tea

Best for: a crunchy biscuit to serve with drinks. Lotus Bakeries describes Biscoff as a crunchy biscuit that’s ideal with coffee, among other things.

Consider: a pack of biscuits doesn’t offer the same chocolate fillings or presentation as a chocolate box.

What to consider What to check before buying Who it matters to
Chocolate to share Check the net weight and, if stated, the number of pieces. Think about what other sweet treats will be on the table. I want several guests to be able to choose something from the same box without it being empty straight away. For around 36% of consumers, having enough to share is the top priority.
Quantity for a small gathering Choose a pack size that suits the number of people eating and what else will be served. If there are only a few of us at brunch, I don’t want to choose a large box that will mostly be left over. Around 29% of consumers give the quantity that best suits their needs top priority.
Gift and choice of flavours Check whether it’s a gift box, ballotin or another type of packaging, and which flavours or fillings are listed. I’m bringing chocolate for the host and want to choose a style and mix of flavours that are right for the occasion. For around 21% of consumers, choosing a gift is the most important consideration.
Ingredients and allergens Read the information for the exact product, including any warnings on the packaging. If a guest has a food allergy, I need to be able to check what’s in the box before serving it. This product-specific check is the top priority for around 14% of consumers.

Common mistakes

  • Assuming a seasonal page means the product is in stock

    Availability of Easter chocolates can vary over time and between shops. ALDI’s Easter page also lists items as ‘not available’, while Lidl says the pralines shown are available in store.

    Check what’s currently available at your shop or in your online shopping service shortly before brunch. A standard box of chocolates or a gift box could be an alternative if a particular Easter product is unavailable.

  • Judging an assortment box by its outer packaging alone

    Different chocolates in the same box may contain different ingredients. A brand name or picture won’t tell you which allergens are relevant to the exact product.

    Before buying, read the label and any warnings on the packaging you plan to serve. Ondernemersplein explains that allergens must be listed on the labels of prepacked foods.

  • Assuming biscuits are the same choice as a chocolate box

    Lotus Bakeries describes Biscoff as a crunchy biscuit that goes well with coffee, among other things. That’s a different occasion from giving a box of chocolates as a gift or serving a chocolate assortment at the table.

    Choose biscuits to serve with coffee or tea. If you want to offer chocolate or take it along as a gift, consider a suitable box of chocolates or gift box separately.

Brands and retailers to consider

Albert Heijn

Albert Heijn’s online range includes chocolates and pralines, as well as a separate Easter chocolate selection. This makes it possible to compare different types of products for the same brunch.

  • The category includes boxes of chocolates and ballotins.
  • Check again closer to your next Easter brunch to see which seasonal products are available.

Jumbo

Jumbo has separate online categories for chocolates and pralines, and for chocolate gifts.

  • The categories show different pack sizes, for sharing and for gifting.
  • A category listing doesn’t confirm that your chosen box is available at your shop or through your online shopping service.

Lotus Biscoff

Lotus Bakeries describes Biscoff as a crunchy, caramelised biscuit that goes well with coffee, among other things.

  • A biscuit option if you want something to serve with coffee or tea.
  • The biscuits don’t have the fillings or presentation of a box of pralines or a gift box.

Lidl

Lidl features pralines and Easter chocolate in its online range; the pralines shown are listed as available in store only.

  • The praline page features different varieties, including a praline selection and cream truffles.
  • Check the seasonal range available at your local shop when you plan to buy.

ALDI

ALDI has online pages for chocolate and Easter products, including chocolates and Easter chocolate.

  • The separate pages make it easier to distinguish everyday chocolate from seasonal products.
  • Some items on the Easter page are marked as unavailable; check the current range before choosing a particular product.

Products for the brunch table or as a gift

This selection of Joybuy products includes chocolate for a small gift or a shared table, plus speculoos biscuits to serve with coffee or tea. First choose the type of product to suit your group, then check the packaging for the exact variety.

Milka Happy Birthday milk cream pralines 110 g

Milka Happy Birthday milk cream pralines 110 g

A smaller box for anyone who wants to take along milk cream pralines or serve them alongside other sweet treats. If you’re buying it as an Easter gift, bear in mind the birthday message in the product name.

Check the ingredients and allergens on the exact packaging before serving the pralines.

View at Joybuy
Tony's Chocolonely chocolate gift pack 288 g

Tony's Chocolonely chocolate gift pack 288 g

A chocolate gift pack for anyone who wants to take something along to Easter brunch or share chocolate at the table. Check the packaging to see which varieties are included.

If you have allergies, read the ingredients and any warnings for this specific pack.

View at Joybuy
Celebrations Chocolate Assorted 385 g

Celebrations Chocolate Assorted 385 g

An assortment of chocolates for anyone who wants to put a box on the brunch table to share. If your guests have strong preferences, check which varieties are included in the pack you choose.

If anyone has a food allergy, the ingredients and warnings on the exact packaging are what matter.

View at Joybuy
Lotus Biscoff speculoos biscuits 250 g

Lotus Biscoff speculoos biscuits 250 g

Biscuits to serve with coffee or tea at Easter brunch, rather than as a substitute for a box of chocolates. Lotus Bakeries describes Biscoff as a crunchy biscuit that goes well with coffee.

For this pack too, check the ingredients and allergens if they’re relevant to your guests.

View at Joybuy
merci Petits Chocolate Collection 125 g

merci Petits Chocolate Collection 125 g

A smaller chocolate collection to take along or serve with other sweet brunch treats. If you’re choosing it for several guests, check the contents and number of pieces on the packaging.

Check the ingredients and allergens for this variety before serving.

View at Joybuy

Frequently asked questions

What should I check if a brunch guest has a food allergy?

Read the ingredients, allergens and any warnings on the packaging of the exact chocolate or biscuits you plan to serve. The Netherlands Food and Consumer Product Safety Authority stresses the importance of accurate labelling to help prevent allergic reactions, so don’t rely on the brand name or a product photo alone.

Does an online Easter page mean the chocolate box is available?

No. A seasonal page alone doesn’t confirm that a specific box is available. ALDI also marks some items on its Easter page as unavailable, while Lidl says the pralines shown are sold in store. Check what’s available at your shop or through your online shopping service just before you buy.