Morning commuter with no time to prepare food
You’re after something crunchy that you can take with you without a bowl, cutlery or toppings. Check whether the pack makes it easy to grab a single portion.
Who is this relevant for?
Fan of crunchy chocolate snacks
You want to choose between a chocolate coating and a chocolate-flavoured snack with pieces. These are different product types, even if their names sound similar.
Label-conscious breakfast on the go
You compare the nutritional information and allergens, then decide whether to take something else for breakfast as well.
What should you look for when choosing?
First, decide whether you’re really looking for toast or simply a ready-to-eat, chocolate-coated snack. Then compare the portion size, type of chocolate and information on the pack.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Easy to take with you | Check the number of portions, the packaging and the storage instructions. | When I’m in a hurry, I want something I can grab without preparing it first. For around 36% of consumers, convenience is the top priority. |
| Adding something to breakfast | Compare fibre on the same basis, such as per 100 g, and think about what you’ll eat with it. | A wafer on its own isn’t always what I’m looking for in the morning; I also want the option of adding another breakfast item. Around 29% of consumers put this consideration first. |
| Type of chocolate | Check whether it’s a coating, chocolate flavour or chocolate pieces. | If I’m expecting a chocolate coating, I don’t want to accidentally choose a snack that only contains pieces. This is the top priority for around 21% of consumers. |
| Label and allergens | Check the current ingredients list and allergen information on the pack. | If I need to avoid certain ingredients, the information on the pack matters more than the product name. For around 14% of consumers, this is their first priority when buying. |
Common mistakes
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Mistaking a rice cake for toast
A chocolate-coated rice cake isn’t traditional toast or melba toast; its ingredients and nutritional information may also differ.
If you’re looking for actual toast, check the product description on the pack before choosing a crunchy snack as a substitute.
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Confusing chocolate pieces with a coating
A rice and corn snack with chocolate flavour and pieces isn’t the same product type as a fully coated wafer.
Read the description and ingredients list if a chocolate coating is important to you.
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Assuming a sweet snack is a complete breakfast
Being easy to take with you doesn’t mean one wafer provides everything you want to eat for breakfast.
Consider whether you’d like to take something else with it, such as fruit, yoghurt, an egg or another breakfast item.
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Relying on an outdated online product description
Ingredients and allergen information can change. This is particularly important if you need to avoid certain ingredients.
Check the current packaging when you buy. The Netherlands Food and Consumer Product Safety Authority highlights the importance of clear allergen labelling.
Brands worth comparing
Albert Heijn
Albert Heijn lists rice cakes with dark chocolate for anyone specifically looking for a chocolate-coated rice cake.
- The product page lists 60% dark chocolate, nine 17 g portions and nutritional values per 100 g.
- Albert Heijn warns that ingredients, nutritional values and allergen information may change, so check the pack.
Jumbo
Jumbo lists a rice cake with a milk chocolate coating, rather than chocolate-coated toast.
- The product page lists 60% milk chocolate and nine portions in a 150 g pack.
- Milk is listed among the ingredients; also check the pack for current information about potential allergens.
Goud Gebakken
ALDI Netherlands lists rice cakes with yoghurt, milk or dark chocolate under the Goud Gebakken brand.
- The listed product types let you choose between different coatings.
- Check the ingredients, allergens and nutritional information for your chosen variety in store.
Sondey
Lidl Netherlands lists Sondey Bio chocolate rice cakes with milk chocolate or milk chocolate and coconut.
- The listed varieties offer a choice of flavours in chocolate rice cakes.
- Lidl lists these as in-store products, so check the variety and label in store.
Snack a Jacks
According to Albert Heijn’s product information, Dreamy Chocolate Chip is a rice and corn snack with chocolate flavour.
- The product information lists 13 g of fibre per 100 g.
- The listed milk chocolate pieces aren’t a full chocolate coating; the ingredients include milk and soya.
Snacks to take with you on Joybuy
These are crunchy snacks with chocolate or chocolate flavour that you can compare for eating on the go. The selection includes different types of wafers and a rice and corn snack; they aren’t all toast or chocolate-coated rice cakes.
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Milka Chocolate Waffles White, 180 g
An option if you’d like to take a crunchy chocolate wafer with you instead of toast. The product information says the wafers are individually wrapped; check the current packaging for ingredients and allergens.
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Milka Choco Wafer Milk, 180 g
For anyone looking for a crunchy wafer with milk chocolate, rather than a rice cake or toast. The product information says the wafers are individually wrapped; check the current label for allergen information.
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Snack a Jacks Rice Wafers Choc Chip, 166 g
A rice and corn snack for anyone looking for a crunchy bite with chocolate flavour. Don’t assume it has a full chocolate coating; check the type of chocolate and allergens on the pack.
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Tadelle Multi Gofret Cikolata, 5 pieces
A chocolate wafer bar if you’re after a different crunchy product from toast. Check the weight per bar on the pack before comparing portions.
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Kanjers Milk Chocolate Caramel Waffles, 4 pieces
A caramel waffle with milk chocolate to take with you if that’s the product type you’re after. It isn’t toast or a rice cake; check the label if ingredients or allergens will influence your choice.
Frequently asked questions
Is a chocolate-coated rice cake a complete breakfast on its own?
Not necessarily. A rice cake can be an easy item to take with you, but think about what else you’d like to eat. The Netherlands Nutrition Centre lists wholemeal bread as one breakfast staple; fruit, yoghurt or an egg are other foods you could have alongside a wafer.
What’s the difference between a chocolate coating and chocolate pieces?
A coating covers the wafer, while pieces are part of the snack. Albert Heijn describes its dark chocolate rice cake as having a chocolate layer; according to the product information, Snack a Jacks Dreamy Chocolate Chip is a rice and corn snack with chocolate flavour and pieces.
Should I check the allergens again if I already know the product?
Yes. If you need to avoid certain ingredients, check the current packaging when you buy. Varieties differ and information can change; the Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on labels.
Does chocolate-coated toast or a rice cake automatically contain iodised baker’s salt?
No, don’t assume it does. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread, bread substitutes and other bakery products when baker’s salt is added. This doesn’t confirm that they’re present in a specific chocolate snack. Check the product’s ingredients information to find out.