Sunday breakfast fans looking for wholegrains
You want a chocolatey taste, but you also check whether the ingredients list actually names a wholegrain cereal. The nutritional information per 100 g can then help you compare fibre, sugars and salt.
Who is this choice relevant to?
Families weighing up taste and ingredients
You’re looking for a shape everyone will enjoy at the breakfast table, while keeping an eye on the ingredients and sugars in the chocolate variety.
Shoppers who consider packaging and convenience
You compare own-label products, pack sizes and shop ranges. For the option you choose, check the wholegrain ingredients, nutritional information and allergens on the current pack.
What should you consider when choosing?
Start with the ingredient that matters to you, such as wholewheat or wholegrain oats, then compare similar breakfast cereals per 100 g. According to the Netherlands Nutrition Centre, using the same quantity makes it easier to compare things like sugars and fibre.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrain cereal and fibre | Look for a clearly named wholegrain ingredient and compare fibre per 100 g. | If I want wholegrain cereal for Sunday breakfast, that should be clear from the ingredients list; this is the main priority for around 36% of consumers. |
| Sugars and other nutritional information | Compare sugars, salt and saturated fat per 100 g; also check the order of the ingredients. | When I choose a chocolate flavour, I want to know what the full nutrition table looks like, not just how much wholegrain cereal it contains. Around 29% of consumers prioritise this comparison. |
| Taste and shape | Choose a shape that suits you, such as flakes, pillows or muesli, and check the ingredients for that variety. | When several people are eating together, a shape they enjoy matters most to me; around 21% of consumers prioritise this consideration. |
| Packaging and convenience | Check the pack size and read the ingredients, nutritional information and allergens on the pack you’re buying. | When I’m shopping for Sunday breakfast, I want to be able to choose a suitable pack at the shop I use. This is the first consideration for around 14% of consumers. |
What should you watch out for?
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Assuming a fibre claim proves the cereal is wholegrain
Albert Heijn lists 74% wheat flour as the main ingredient in AH Chocosmaak schelpen. That is not the same as explicitly stating that the product is made with wholegrains.
Check the ingredients list first, then compare fibre per 100 g.
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Comparing only the wholegrain percentage or only the sugars
According to Kellogg's product specifications, W. K. Kellogg Bio Kussentjes met Chocolade contains 75% wholewheat and 19 g sugars per 100 g. Special K Pure Chocolade lists 32% wholewheat and 17 g sugars per 100 g. Neither of these figures alone tells you everything you need to know.
Alongside the wholegrain ingredient, check fibre, sugars, salt and saturated fat, all per 100 g.
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Skipping the allergen label
The Netherlands Food and Consumer Product Safety Authority points out that allergens must be listed on the label. Information for another variety is no substitute for checking the label on the pack you’re using.
Before eating, check the allergen information and any cross-contamination warning on the exact pack.
Brands to consider
These brands offer relevant chocolate varieties or separate wholegrain options. Check each product to see whether it has both qualities.
Kellogg's
The product specifications for Special K Pure Chocolade and W. K. Kellogg Bio Kussentjes met Chocolade state the proportion of wholewheat they contain.
- According to Kellogg's, Special K Pure Chocolade contains 32% wholewheat, while W. K. Kellogg Bio Kussentjes met Chocolade contains 75%.
- These percentages apply to these two products and don’t, by themselves, tell you how their sugars, salt or saturated fat compare.
Nestlé
FITNESS Pure Chocolade is a chocolate variety for which Nestlé describes wholegrain ingredients on a Dutch-language Belgian product page.
- The Belgian product information lists wholewheat and wholegrain oats in the recipe.
- If you’re buying in the Netherlands, check the exact variety, availability and current label separately.
Albert Heijn
AH Chocosmaak schelpen is a chocolate variety you can compare with products that explicitly contain wholegrain cereal.
- The ingredient information names the base of this specific product.
- According to Albert Heijn, this product is made with 74% wheat flour, so don’t treat these shells as a confirmed wholegrain option.
Jumbo
The range includes chocolate flakes and crunchy chocolate muesli, among other options.
- You can compare different shapes of breakfast cereal.
- For the variety you choose, check the pack to see which cereals are wholegrain and what the nutritional values are.
Lidl
Lidl Netherlands lists crunchy chocolate muesli in its breakfast range.
- The range information lists this muesli as a product available to buy in store.
- Read the label in store before drawing conclusions about wholegrain ingredients or nutritional values.
ALDI
The Golden Bridge range includes both wholegrain breakfast cereals and separate chocolate varieties.
- ALDI Netherlands lists Golden Bridge Special Flakes Dark Chocolate, as well as separate wholegrain products.
- Having both types in the same range doesn’t mean that the chocolate varieties are wholegrain.
Chocolate breakfast cereals on Joybuy
Below you’ll find crunchy chocolate muesli and ring-shaped chocolate breakfast cereals to compare if you enjoy these styles for Sunday breakfast. Check the wholegrain ingredients and nutritional information on each pack; the product name alone doesn’t tell you everything.
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Quaker Cruesli Choco Zero Sugar, 400 g
Crunchy chocolate muesli for anyone who fancies cruesli for Sunday breakfast. Despite the product name, check the sugar content on the label. If you have allergies, also check the information about milk, wheat and oats.
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Holie's Crunchy Muesli Protein Chocolate, 400gr
Crunchy chocolate muesli for anyone looking for a single pack for breakfast. Compare the nutritional information per 100 g and, if you have allergies, check the label, including the information about oats and wheat.
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Holie's Crunchy Muesli Chocolate Chunks, 400gr
Crunchy chocolate muesli for anyone who enjoys this style for Sunday breakfast. Check the ingredients and sugars per 100 g on the pack; if you have allergies, also look for information about oats, spelt and wheat.
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Holie's Crunchy Muesli Protein Chocolate, 6 x 400g
This multipack of crunchy chocolate muesli is ideal if you want to buy several packs at once. Check the nutritional information for the exact variety and, if you have allergies, take note of the label information about oats and wheat.
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Holie's Crunchy Loops Choco Crisp, 350gr
Ring-shaped chocolate breakfast cereal for anyone who would rather not have muesli. Check the ingredients and sugars on the current pack; if you have allergies, pay particular attention to peanuts and cereals containing gluten.
Frequently asked questions
How do I compare two chocolate breakfast cereals?
Compare similar breakfast cereals per 100 g so that different serving sizes don’t skew the comparison. The Netherlands Nutrition Centre recommends looking at things like sugars and fibre. For this choice, also check salt, saturated fat and the ingredients list.
Is chocolate cereal with wholegrains automatically a healthy choice under the Dutch Wheel of Five?
No, containing wholegrain cereal isn’t enough. According to the Netherlands Nutrition Centre, breakfast cereals included in the Wheel of Five must not have added sugars. So don’t judge a specific chocolate variety by its wholegrain claim alone.
Which allergens should I check in chocolate breakfast cereals?
Check the allergen information for the exact variety you want to eat. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be listed on the label; also read any cross-contamination warnings on the pack.
Should I still read the pack if I’ve already checked the product information online?
Yes. Use the current pack for your final check of the ingredients, nutritional values and allergens. Product information can change, which is especially important if you’re looking for a specific type of cereal or need to take allergens into account.